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All Journal INTEKNA POSITIF Jurnal IMPACT: Implementation and Action BIMA Jurnal Bisnis dan Manajemen
Hikmayanti Huwaida, Hikmayanti
Politeknik Negeri Banjarmasin
Humanities Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Other

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PEMBERDAYAAN KELOMPOK PETANI JERUK DI KABUPATEN BARITO KUALA Imelda, Sri; Rofi'i; huwaida, hikmayanti; Muhammad, Said
Jurnal IMPACT: Implementation and Action Vol. 6 No. 1 (2023): Jurnal Impact
Publisher : Politeknik Negeri Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31961/impact.v6i1.14475

Abstract

Barito Kuala Regency is an orange-producing center in South Kalimantan. This Banjar Siamese orange (Citrus reticulata) tastes sweet and sour fresh and many people, especially in South Kalimantan, love this orange. As one of the horticultural commodities that is one of the main sources in improving the economy of its citizens and has high economic value and makes a great contribution to the national economy. The Siamese orange that is most developed by farmers is Siamese orange. This is because Siamese oranges have ease of care and oranges are produced more and fresher. The partners of this PKM activity are the Citrus Farmer Partners of Sungai Gampa Asahi Village, Rantau Badauh District, Barito Kuala Regency. The problems faced by partners are limited farmer capital, direct citrus marketing to collectors/middlemen, and marketing is not yet online. The solutions offered consist of limited farmer capital, direct marketing of citrus to collectors/middlemen, and marketing that has not yet been marketed online using social media. The method of implementing this service is in the form of training on capital management, studies on crop marketing and marketing using social/online media. Community Empowerment Program service activities have been carried out well. Partners feel very helped by the PPM activities carried out because they can synergize with partners as orange farmers. In this activity, assistance was handed over in the form of agricultural support equipment to the Gampa Asahi River Village Orange Farmer Partners. in the form of FALCON Lawn Mower - Brush Cutter FC – 328. Keywords: Siamese Orange, Capital, Marketing, Social Media
PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN KEPUTUSAN MAHASISWA MEMILIH JURUSAN ADMINISTRASI BISNIS huwaida, hikmayanti; Imelda, Sri; Rofi’i, Rofi’i; Muhammad, Said
INTEKNA Jurnal Informasi Teknik dan Niaga Vol 25 No 2 (2025): Jurnal INTEKNA, Volume 25, No. 2, Nov 2025
Publisher : P3M Politeknik Negeri Banjarmasin

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Tujuan penelitian adalah untuk mengetahui bagaimana gaya hidup, bauran promosi, dan perilaku konsumen berdampak pada keputusan mahasiswa untuk masuk ke Jurusan Administrasi Bisnis. Pengaruh gaya hidup, promosi, dan perilaku konsumen juga berdampak pada keputusan mahasiswa untuk masuk ke Jurusan Administrasi Bisnis. Studi ini menggunakan metode kuantitatif untuk memberikan penjelasan. Variabel endogen terdiri dari perilaku konsumen dan keputusan mahasiswa tentang jurusan mereka, sedangkan variabel eksogen terdiri dari gaya hidup dan promosi. Mahasiswa Jurusan Administrasi Bisnis adalah populasi, dan mereka adalah sampel penelitian. Uji validitas dilakukan dengan Confirmatory Factor Analysis (CFA). Analisis data dilakukan dengan SEM menggunakan Amos Version 23. Hasilnya menunjukkan bahwa gaya hidup memengaruhi perilaku pelanggan. Perilaku pelanggan tidak terpengaruh secara signifikan oleh bauran promosi. Gaya hidup mahasiswa tidak mempengaruhi keputusan mereka untuk kuliah di Jurusan Administrasi Bisnis. Namun,gaya hidup mereka berdampak pada perilaku mereka
Co-Authors Imelda, Sri Imelda, Sri Imelda, Sri Muhammad Ihsan Novi Shintia, Novi Pratama, Ramadhani Noor Rezky Anisari Rini Amelia, Rini Riswan Yunida, Riswan Rofi'i Rofi'i, Rofi'i Rofi’I, Rofi’I Rofii, Rofii Rofi’i Rofi’i, Rofi’i Rohayati Said Muhammad, Said Wahyu Wardhana, Muhammad