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Rofi'i
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UPAYA MENINGKATKAN PENDAPATAN UKM COFFEE SHOP PADA MASA NEW NORMAL DI KOTA BANJARMASIN Imelda, Sri; Rofi'i; Huwaida, Hikmayanti; Rohayati
Jurnal IMPACT: Implementation and Action Vol. 5 No. 1 (2022): Jurnal Impact
Publisher : Politeknik Negeri Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31961/impact.v5i1.14784

Abstract

Di masa New Normal telah dilaksanakan kegiatan pengabdian masyarakat. Penyelenggaraan kegiatan pengabdian pada masyarakat Upaya Meningkatkan Pendapatan UKM Coffee Shop Pada Masa New Normal Di Kota Banjarmasin. Kegiatan ini dilaksanakan dengan Mitra Larry’s Coffee. Permasalahan promosi yang masih kurang, pengunjung yang sedikit, kurang pengetahuan manajemen usaha dan keuangan Mitra Larry’s Coffee. Tujuan pengabdian kepada masyarakat adalah: 1) mengembangkan kegiatan promosi coffee shop; 2) mengembangkan produk; 3) meningkatkan kualitas layanan; 4) memperluas pasar atau pelanggan; 5) membantu manajemen usaha dan keuangan. Metode pelaksanaan pengabdian ini berupa pelatihan tentang produk dan kualitas produk, melakukan inovasi produk, protokol kesehatan era new normal, dan penggunaan Web sebagai sarana untuk mempromosikan, cara pemesanan. Hasil pengabdian diharapkan memberikan kontribusi pada khalayak seperti mengembangkan kegiatan promosi coffee shop, mengembangkan produk, meningkatkan kualitas layanan, memperluas pasar atau pelanggan, serta membantu manajemen usaha dan keuangan.
PEMBERDAYAAN KELOMPOK PETANI JERUK DI KABUPATEN BARITO KUALA Imelda, Sri; Rofi'i; huwaida, hikmayanti; Muhammad, Said
Jurnal IMPACT: Implementation and Action Vol. 6 No. 1 (2023): Jurnal Impact
Publisher : Politeknik Negeri Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31961/impact.v6i1.14475

Abstract

Barito Kuala Regency is an orange-producing center in South Kalimantan. This Banjar Siamese orange (Citrus reticulata) tastes sweet and sour fresh and many people, especially in South Kalimantan, love this orange. As one of the horticultural commodities that is one of the main sources in improving the economy of its citizens and has high economic value and makes a great contribution to the national economy. The Siamese orange that is most developed by farmers is Siamese orange. This is because Siamese oranges have ease of care and oranges are produced more and fresher. The partners of this PKM activity are the Citrus Farmer Partners of Sungai Gampa Asahi Village, Rantau Badauh District, Barito Kuala Regency. The problems faced by partners are limited farmer capital, direct citrus marketing to collectors/middlemen, and marketing is not yet online. The solutions offered consist of limited farmer capital, direct marketing of citrus to collectors/middlemen, and marketing that has not yet been marketed online using social media. The method of implementing this service is in the form of training on capital management, studies on crop marketing and marketing using social/online media. Community Empowerment Program service activities have been carried out well. Partners feel very helped by the PPM activities carried out because they can synergize with partners as orange farmers. In this activity, assistance was handed over in the form of agricultural support equipment to the Gampa Asahi River Village Orange Farmer Partners. in the form of FALCON Lawn Mower - Brush Cutter FC – 328. Keywords: Siamese Orange, Capital, Marketing, Social Media
Co-Authors Hikmayanti Huwaida, Hikmayanti Imelda, Sri Rohayati Said Muhammad, Said