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Journal : THE COMMERCIUM

MANAJEMEN KOMUNIKASI PROGRAM KEGIATAN KOMUNITAS MUSIK TANAM KARYA DALAM MENYAMPAIKAN KRITIK SOSIAL Febrianto, Rachmad; Dharmawan, Awang
The Commercium Vol. 8 No. 3 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i3.63528

Abstract

This research is based on the phenomenon of underground music in Indonesia, which, although a minority, influences social criticism through distinctive lyrics and musical styles. The aim of this study is to understand how Tanam Karya applies communication management strategies to voice social criticism. The research utilizes Communication Management Theory (POAC) as a conceptual framework, employing qualitative analysis methods including direct observation, in-depth interviews, and literature review. The findings indicate that Tanam Karya has successfully implemented effective communication management strategies. In the planning stage, they select relevant social issues such as injustice and environmental pollution. In organizing, they effectively manage resources and establish a structured organizational framework. During implementation, Tanam Karya utilizes social media and public activities to convey messages about social awareness and diversity. Systematic control and evaluation ensure that each event is assessed to rectify weaknesses and enhance efficiency.
INTERFAITH DIALOGUE PADA KOMUNITAS ANAK MUDA LINTAS IMAN DALAM PERSPEKTIF KOMUNIKASI: STUDI KASUS YOUNG INTERFAITH PEACEMAKER COMMUNITY DI KOTA SURABAYA Sitinjak, Natasia Putri Angelica; Dharmawan, Awang
The Commercium Vol. 4 No. 2 (2021): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v4i2.42089

Abstract

Indonesia adalah negara multicultural dengan berbagai perbedaan yang ada, terlebih khusus SARA. Tidak dapat dipungkiri Indonesia rentan dengan konflik horizontal. Agama adalah isu yang sangat sensitif. Salah satu cara guna menurunkan masalah tersebut yaitu dengan mengadakan Interfaith Dialogue. Dengan melakukan komunikasi yang bersifat aktif dalam membahas isu perdamaian berlandaskan kitab suci diharapkan mampu memberi dampak yang signifikan. Komunitas anak muda yang bergerak dalam isu tersebut diharapkan mampu membawa dampak perubahan. Young Interfaith Peacemaker Community di Kota Surabaya merupakan komunitas yang cukup menarik karena banyak sekali pola komunikasi yang mampu memberi perubahan. Karena itu, peneliti menggunakan teori Komunikasi Multikultural dalam meneliti Interfaith Dialogue. Peneliti melakukan penelitian dengan pendekatan Kualitatif dan metode Studi Kasus. Hasil dari penelitian ini adalah membuktikan bahwa dengan adanya dialog yang terjadi secara terus menerus dapat memiliki perubahan yang mampu menyebarkan nilai perdamaian di tengah masyarakat.
KOMUNIKASI PADA PEMBERDAYAAN KELOMPOK USAHA BERSAMA (KUBE) OLEH DINAS SOSIAL KABUPATEN PROBOLINGGO: (Studi Kasus Pada KUBE Keluarga Harapan di Desa Asembagus, Kecamatan Kraksaan, Kabupaten Probolinggo) Candra, Efdon Dwy; Dharmawan, Awang
The Commercium Vol. 8 No. 1 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i1.58609

Abstract

Poverty is one of the problems in Probolinggo Regency, the Probolinggo Regency Social Service has made various efforts to reduce the level of poverty. One of them is through a Joint Business Group (KUBE)-based empowerment program such as that carried out for the Harapan Family KUBE in Asembagus Village, Kraksaan District, Probolinggo Regency. The success of this program in reducing the level of poverty is closely related to the empowerment communication carried out by the Probolinggo Regency Social Service. In this regard, the aim of this research is to determine the empowerment communication applied in the KUBE Keluarga Harapan empowerment program so that it can be as successful as it is now using Miles and Huberman's analysis and Wilbur Schramm's communication theory.. This research is qualitative research with a case study method. Data was obtained from interviews, observation and documentation. The results of this research show that the KUBE-based empowerment program carried out by the Probolinggo Regency Social Service uses the concept of participatory empowerment communication. Coordination carried out with various parties gave rise to consensus and synergy in making the program a success. Group mentors also build good relationships with the group they accompany so that it has an impact on the survival and sustainability of the group.
PERSEPSI REMAJA TENTANG TVRI JATIM SEBAGAI MEDIA PENYIARAN PUBLIK LOKAl Wildani, Muhammad Fawwaz; Dharmawan, Awang
The Commercium Vol. 8 No. 1 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i1.58629

Abstract

The development of information technology and information signifies the progress of mass media, such as television. The television industry in Indonesia has experienced rapid growth, with the emergence of various local to national television stations competing to meet public interests. With digital advancements, teenagers' interest in watching television tends to decline due to the presence of new media platforms with easier access. Adolescents prefer digital content such as social media and streaming videos over watching television, especially considering the presentation of content.Given these issues, the researcher aims to understand teenagers' perspectives regarding public television in the era of social media. This study aims to explore teenagers' perceptions of TVRI as a local public broadcasting media. The concept of perception used in this research is derived from Deddy Mulyana's book, encompassing three processes: sensation, attention, and interpretation. This is a qualitative research study utilizing a case study method. Data collection is obtained through Focus Group Discussions (FGD).The findings of this research indicate that, from the perspective of teenagers, TVRI Jawa Timur's programs still require the development of innovative content to capture their interest. The process of forming perceptions among teenagers aligns with the concept outlined by Deddy Mulyana, involving sensation, attention, and interpretation.