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Dari Pesantren ke Pasar Digital: Literasi Pemanfaatan E-Commerce dan Digital Marketing untuk Santri MA Biroyatul Huda Fuadi, Ariza; Syakir Kurnia, Akhmad; Firmansyah; FX Sugiyanto; Bastomi Zusak, M. Fahri
Beujroh : Jurnal Pemberdayaan dan Pengabdian pada Masyarakat Vol. 3 No. 2 (2025): Beujroh : Jurnal Pemberdayaan dan Pengabdian pada Masyarakat
Publisher : Yayasan Sagita Akademia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61579/beujroh.v3i2.490

Abstract

Pelatihan ini bertujuan untuk membekali para santri dengan keterampilan dasar dalam memanfaatkan teknologi digital sebagai sarana untuk memasarkan produk mereka. Program ini mengajarkan cara menggunakan platform e-commerce populer seperti Tokopedia, Shopee, dan Bukalapak, serta memanfaatkan media sosial seperti Instagram dan Facebook untuk pemasaran produk. Selain itu, santri juga diberikan pemahaman mengenai strategi digital marketing sederhana seperti giveaway dan promo diskon untuk menarik minat konsumen. Dengan keterampilan ini, diharapkan santri dapat mengembangkan usaha secara online, menjangkau pasar yang lebih luas, serta meningkatkan kemandirian ekonomi.
Pelatihan Pengelolaan Keuangan Keluarga bagi Anggota Kelompok Tani Nira Sari Murni Zusak, M Bastomi Fahri; Fuadi, Ariza; Kurnia, Akhmad Syakir; Firmansyah; Sugiyanto, FX
Beujroh : Jurnal Pemberdayaan dan Pengabdian pada Masyarakat Vol. 3 No. 3 (2025): Beujroh : Jurnal Pemberdayaan dan Pengabdian pada Masyarakat
Publisher : Yayasan Sagita Akademia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61579/beujroh.v3i3.695

Abstract

Farmer groups play a strategic role in maintaining food security and the sustainability of the rural economy. One such group is the Nira Sari Murni Farmer Group, where most of its members rely on farming and coconut sap production for their income. However, the main challenge they face is suboptimal family financial management, which can impact household economic stability. The lack of expense recording, budget planning, and understanding of emergency fund management are common problems. Through this training, farmer group members are equipped with basic knowledge and skills in practical and applicable family financial management. The training covers techniques for preparing a household budget, recording daily cash flow, managing debt, and planning for short- and medium-term needs. This activity is expected to improve financial literacy and the economic resilience of farming families.
Analysis of Factors Influencing Muslim Consumers’ Intention to Boycott Unilever Products Related to the Israel–Palestine Conflict (A Study on Generation Z Muslims in Semarang City) Wibowo, Rahma Putri Allisa; Fuadi, Ariza
Al-Sharf: Jurnal Ekonomi Islam Vol 7, No 1 (2026)
Publisher : Yayasan Rahmat Islamiyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56114/al-sharf.v7i1.12704

Abstract

This study aims to analyze the influence of attitude toward behavior, subjective norms, perceived behavioral control, and Fatwa MUI No. 83 of 2023 on the boycott intention of Generation Z Muslims in Semarang City toward Unilever products. Data were collected through an offline survey involving 110 respondents and analyzed using multiple linear regression. The results indicate that all four variables significantly affect the intention to boycott. This study also reinforces the validity of the TPB within the context of boycott behavior and provides practical implications for multinational companies, particularly Unilever, to be more responsive to social and religious issues in order to maintain consumer loyalty amid sensitive geopolitical circumstances.