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All Journal Jurnal Studi Pemerintahan Journal of Governance and Public Policy ARISTO BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks SAMARAH: Jurnal Hukum Keluarga dan Hukum Islam Business and Finance Journal Journal of Local Government Issues Jurnal Pemerintahan dan Kebijakan (JPK) Prosiding Seminar Nasional Program Pengabdian Masyarakat Jurnal Studi Pemerintahan
TUNJUNG SULAKSONO
Universitas Muhammadiyah Yogyakarta
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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Journal : BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks

 1 
Image Recovery Pariwisata-Bencana di Lereng Merapi Dengan Memanfaatkan Teknologi Informasi Sulaksono, Tunjung; Winarsih, Atik Septi
Berdikari: Jurnal Inovasi dan Penerapan Ipteks Vol 5, No 1 (2017): February
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/bdr.5117

Abstract

The image recovery on post-disaster tourism is an important activity to restore tourism business back to normal. Unfortunately tourism actors do not have appropriate capacity to deal with and strategy to implement to. Mount Merapi eruption in 2010 resulting lodging business-owners in its slope areas hit by the drastic decline of tourist arrivals rate. Despite the recovery image activities are still conducted by the local government but those have not penetrated all the affected areas. Lodging owners have created their own efforts by creating web blog and producing related printing materials, yet those have not resulted in satisfying results since the involved information technology was still modest and has not been designed in interactive format yet. Moreover, the design of printed materials was too common. Based on these issues it is necessary to conduct community service activities to accelerate the image recovery efforts based on information technology. Those activities succeeded in enabling the business owners to create more interactive internet domain and eye-catching sign boards. To improve the competence of the manager or owner of lodge business, training has also been carried out in order to take into account the tourism risk and hospitality issues. Keyword: disaster-tourism, recovery image, information technology
Pengembangan Pemasaran Makanan Berbahan Baku Ketela Untuk Mendukung Wisata Kuliner Di Yogyakarta Zaenuri, Muchamad; Sulaksono, Tunjung
Berdikari: Jurnal Inovasi dan Penerapan Ipteks Vol 4, No 1 (2016): February
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/bdr.414

Abstract

Marketing of souvenir products in the form of snacks for tourism services is important. Without good marketing tourists will not know that souvenirs become an alternative for tourists visiting Yogyakarta. Souvenirs in the form of snacks made from cassava into alternative tourists who visit Yogyakarta other than gudeg, bakpia, geplak and soon. Nowdays, the marketing of souvenir products produced by micro, small and medium enterprises (MSMEs) has not been done maximally, just merely dititipkan on certain stalls. The problem has been resolved with the existence of community service programs that have a commitment to fix the marketing of products. By going through the creation of a beautiful cake packaging product design processed products from Mrs. Diah Dharma Astuti and Mrs. Dwi Retnani can attract more buyers. Besides, by giving a sign on the house of both mothers will make it easier for buyers to visit the location. For prospective buyers who from outside the city also menyipakan interesting brochures that contain product specifications and prices. Management assistance activities have also been conducted regu-larly every week. The results of community service activities bring benefits to both MSMEs. By marketing through the website that provides comprehensive information about product specifications through www.jualcakejogja.com page for Dyah Dharma Astuti’s and www.jualkuekeringjogja.com page for Dwi Retnani’s can increase market share and simultaneously increase sales turnover. Marketing of souvenir products in the form of snacks for tourism services is important. Without good marketing tourists will not know that souvenirs become an alternative for tourists visiting Yogyakarta. Souvenirs in the form of snacks made from cassava into alternative tourists who visit Yogyakarta other than gudeg, bakpia, geplak and so on. Nowdays, the marketing of souvenir products produced by micro, small and medium enterprises (MSMEs) has not been done maximally, just merely dititipkan on certain stalls. The problem has been resolved with the existence of community service programs that have a commitment to fix the marketing of products. By going through the creation of a beautiful cake packaging product design processed products from Mrs. Diah Dharma Astuti and Mrs. Dwi Retnani can attract more buyers. Besides, by giving a sign on the house of both mothers will make it easier for buyers to visit the location. For prospective buyers who from outside the city also menyipakan interesting brochures that contain product specifications and prices. Management assistance activities have also been conducted regu- larly every week. The results of community service activities bring benefits to both MSMEs. By marketing through the website that provides comprehensive information about product specifications through www.jualcakejogja.com page for Dyah Dharma Astuti’s and www.jualkuekeringjogja.com page for Dwi Retnani’s can increase market share and simultaneously increase sales turnover. Keywords: marketing, culinary tour, Yogyakarta.
Image Recovery Pariwisata-Bencana di Lereng Merapi Dengan Memanfaatkan Teknologi Informasi Tunjung Sulaksono; Atik Septi Winarsih
Berdikari: Jurnal Inovasi dan Penerapan Ipteks Vol 5, No 1 (2017): February
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/bdr.5117

Abstract

The image recovery on post-disaster tourism is an important activity to restore tourism business back to normal. Unfortunately tourism actors do not have appropriate capacity to deal with and strategy to implement to. Mount Merapi eruption in 2010 resulting lodging business-owners in its slope areas hit by the drastic decline of tourist arrivals rate. Despite the recovery image activities are still conducted by the local government but those have not penetrated all the affected areas. Lodging owners have created their own efforts by creating web blog and producing related printing materials, yet those have not resulted in satisfying results since the involved information technology was still modest and has not been designed in interactive format yet. Moreover, the design of printed materials was too common. Based on these issues it is necessary to conduct community service activities to accelerate the image recovery efforts based on information technology. Those activities succeeded in enabling the business owners to create more interactive internet domain and eye-catching sign boards. To improve the competence of the manager or owner of lodge business, training has also been carried out in order to take into account the tourism risk and hospitality issues. Keyword: disaster-tourism, recovery image, information technology
Pengembangan Pemasaran Makanan Berbahan Baku Ketela Untuk Mendukung Wisata Kuliner Di Yogyakarta Muchamad Zaenuri; Tunjung Sulaksono
Berdikari: Jurnal Inovasi dan Penerapan Ipteks Vol 4, No 1 (2016): February
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/bdr.414

Abstract

Marketing of souvenir products in the form of snacks for tourism services is important. Without good marketing tourists will not know that souvenirs become an alternative for tourists visiting Yogyakarta. Souvenirs in the form of snacks made from cassava into alternative tourists who visit Yogyakarta other than gudeg, bakpia, geplak and soon. Nowdays, the marketing of souvenir products produced by micro, small and medium enterprises (MSMEs) has not been done maximally, just merely dititipkan on certain stalls. The problem has been resolved with the existence of community service programs that have a commitment to fix the marketing of products. By going through the creation of a beautiful cake packaging product design processed products from Mrs. Diah Dharma Astuti and Mrs. Dwi Retnani can attract more buyers. Besides, by giving a sign on the house of both mothers will make it easier for buyers to visit the location. For prospective buyers who from outside the city also menyipakan interesting brochures that contain product specifications and prices. Management assistance activities have also been conducted regu-larly every week. The results of community service activities bring benefits to both MSMEs. By marketing through the website that provides comprehensive information about product specifications through www.jualcakejogja.com page for Dyah Dharma Astuti’s and www.jualkuekeringjogja.com page for Dwi Retnani’s can increase market share and simultaneously increase sales turnover. Marketing of souvenir products in the form of snacks for tourism services is important. Without good marketing tourists will not know that souvenirs become an alternative for tourists visiting Yogyakarta. Souvenirs in the form of snacks made from cassava into alternative tourists who visit Yogyakarta other than gudeg, bakpia, geplak and so on. Nowdays, the marketing of souvenir products produced by micro, small and medium enterprises (MSMEs) has not been done maximally, just merely dititipkan on certain stalls. The problem has been resolved with the existence of community service programs that have a commitment to fix the marketing of products. By going through the creation of a beautiful cake packaging product design processed products from Mrs. Diah Dharma Astuti and Mrs. Dwi Retnani can attract more buyers. Besides, by giving a sign on the house of both mothers will make it easier for buyers to visit the location. For prospective buyers who from outside the city also menyipakan interesting brochures that contain product specifications and prices. Management assistance activities have also been conducted regu- larly every week. The results of community service activities bring benefits to both MSMEs. By marketing through the website that provides comprehensive information about product specifications through www.jualcakejogja.com page for Dyah Dharma Astuti’s and www.jualkuekeringjogja.com page for Dwi Retnani’s can increase market share and simultaneously increase sales turnover. Keywords: marketing, culinary tour, Yogyakarta.
Co-Authors Akhyar, M. Nur Alqarni, Wais AMBARDI, KUSKRIDO Anggara, Reksi Anggraini, Titi Arissy Jorgi Sutan Atik Septi Winarsih Atik Septi Winarsih, Atik Septi AWANG DARUMURTI Awang Darumurti, Awang Bambang Eka Cahya Widodo BAMBANG WIDODO Cici Sundari David Efendi Fadilla, Tiara Hanif, Nita Ariba Helen Dian Fridayani Helen Dian Fridayani, Helen Dian Juma’ah, Siti Hidayatul Junior Hendri Wijaya KUSKRIDO AMBARDI Muchamad Zaenuri Muchamad Zaenuri, Muchamad Muh. Nur Royyan Muhammad Eko Atmojo, Muhammad Eko Nita Ariba Hanif Rahmat Saleh RIDHO AL HAMDI RIDHO AL HAMDI Ridho Al-Hamdi Riska Sarofah, Riska Sundari, Cici Sungkawa, Janur Dikya Suranto Suranto Suranto SURANTO, SURANTO Suswanta Tiara Fadilla WIDODO, BAMBANG