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Journal : IIJSE

Price Perception, Product Variety, Service Quality, and Promotion: Their Influence on Consumer Purchase Decisions at Superindo Boyolali Maharani, Putri Septia; Wiyadi, Wiyadi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4895

Abstract

This study aims to analyze the influence of price perception, product variety, service quality, and promotion on consumer purchasing decisions at Superindo Boyolali. Data were collected through questionnaires distributed to randomly selected consumer respondents. Multiple linear regression analysis was conducted to test the research hypotheses. The results indicate that price perception has a positive and significant influence on consumer purchasing decisions at Superindo Boyolali (β = 0.327, p < 0.05). On the other hand, product variety does not have a significant influence on purchasing decisions (β = 0.092, p > 0.05). Service quality also has a positive and significant influence on purchasing decisions (β = 0.421, p < 0.05). Meanwhile, promotion does not have a significant influence on purchasing decisions (β = 0.055, p > 0.05). In conclusion, price perception and service quality have a significant influence on consumer purchasing decisions at Superindo Boyolali. However, product variety and promotion do not have a significant influence. Therefore, it is recommended that the management of Superindo Boyolali pay more attention to the aspects of price perception and service quality in efforts to improve consumer purchase decisions.
Co-Authors Abd. Razak Dan, Abd. Razak Aflit Nuryulia Praswati Agus Suyatno Aji, Muhammad Sulistiyo Alamin, Rachmat Amiruddin Amiruddin Andika, I Gede Apui, Septi Susilawati ARDIANSYAH ARDIANSYAH Arsyawina Arsyawina Arya Yudha Pratama Badar, Badar Baharuddin, Muhammad Hizba Candra Afreza Chuzaimah Chuzaimah Dian Rahmawati, Sisca Dwi Budi Santoso Ecclisia Sulistyowati Edy Purwo Saputro Eny Retna Ambarwati Era, Dwi Prihatin Faridah Shahadan, Faridah Frana Andrianur Hairunnizam Wahid, Hairunnizam Hargiani, Fransisca Xaveria Hasbi Helisusanto, Rinda Handayani Hesti Prawita Widiastuti I Gede Andika Sukarya Ida Ayu Putu Sri Widnyani Idris Abas, Novel Ihwan Susila Imamah, Indah Nur Imanda Firmantyas Putri Pertiwi Imronudin Imronudin, Imronudin Kamajaya, Vian Kanti, Surti Kumala, Paramita Dewi M. Sholahuddin Maharani, Putri Septia Moechammad Nasir Mohd Ali Mohd Noor, Mohd Ali Mubarok, Muhammad Naufal Muhammad Nurul Kholifah Muhammad Sholahuddin Muzakar Isa Noer Sasongko Nugroho Santoso Nur Amalina Nur Amalina Parellangi, Parellangi Poerwadi, Yuniar Belly Presensia, Presensia Purwanti, Rita Puspitosari, Indriyana Putri, Annisa Dwi Astrini Rahma, Rezky Nurul Rasmun, Rasmun Ratanto Ratanto Riko Levita Arnas Rina Trisnawati Sanep Ahmad, Sanep Setiawan, Widia Setiawati, Dahlia Siti Raihanah Sulistyowati, Ecclisia Suryani, Heni Tarmudi, Achsan Tri Tri Ariani Vandhega, Bintang Ghivary Rama Wahyu Ario Pratomo Wahyu Ario Pratomo Wahyu Pramesti Wardani, Luluk Intan Kusuma Wardhani, Pramudya Wolo, Petrus Dala Yuni Rahmawati, Rara Yusuf Alam Romadhon