Article Per Year (5 Year)
p-Index From 2021 - 2026
0.983
P-Index
This Author published in this journals
All Journal Jurnal Pendidikan Ilmu Sosial Komuniti : Jurnal Komunikasi dan Teknologi Informasi PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) JURNAL PENDIDIKAN TAMBUSAI Jurnal Profetik Acta Diurna: Jurnal Ilmu Komunikasi Jurnal Visi Komunikasi Prosiding University Research Colloquium Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) Jurnal Ilmiah Manajemen Informasi dan Komunikasi Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Joko Sutarso
Universitas Muhammadiyah Surakarta
Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Social Sciences

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 23 Documents
Search

 1   2   3 
Pengaruh Terpaan Konten Instagram @pemimpin.indonesia terhadap Sikap Kepemimpinan Positif pada Followers Aisah, Nur; Sutarso, Joko
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 6 No. 3 (2025): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jimik.v6i3.1589

Abstract

Advances in technology and social media have opened up vast opportunities for individuals and organizations to participate in media content production. However, research on the influence of social media on the formation of leadership attitudes is still minimal, especially in the context of the use of leadership accounts on Instagram. This study aims to determine whether there is an influence of the content published through the Instagram account @pemimpin.indonesia on the leadership attitudes of its followers and to measure the extent of this influence. The study uses the SOR (stimulus-organism-response) theory as the basis for testing the research. The research approach used is quantitative, with purposive sampling as the sampling technique. The Slovin formula was applied to calculate the research sample. Based on the calculations, 100 respondents who follow the @pemimpin.indonesia account were obtained. The R-square coefficient test result was 71.4%, while the remaining 28.6% was influenced by other variables. The regression test showed that the value Y = 9.133 + 0.683 X had a positive value between variables. Recommendations that can be used as a reference for further research include comparing the influence of other leadership accounts on Instagram or utilizing other platforms such as TikTok, which also provide similar content. This step aims to assess how effective the media is in conveying information that can motivate leadership.
Menggunakan Media Sosial Dengan Bijak untuk Menghindari Penyebaran Berita Hoax di Kalangan Masyarakat Sutarso, Joko
Prosiding University Research Colloquium Proceeding of The 10th University Research Colloquium 2019: Bidang Pengabdian Masyarakat
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penggunaan media sosial bersama-sama dengan paltform lain dalamsmartphone dewasa ini tidak dapat dihindarkan terutama dikalangan remaja, termasuk remaja di Dusun Tuwak, Desa Gonilan,Kecamatan Kartasura, Kabupaten Sukoharjo. Dengan pertimbangantersebut kegiatan Pengabdian Kepada Masyarakat ini dilakukandengan metode penyuluhan yang bertujuan hendak memberipengetahuan, membentuk sikap bijaksana, dan terampilmenggunakan media sosial untuk kegiatan sosial kemasyarakatanbagi kalangan remaja. Adapun materi penyuluhan meliputi: 1).Bagaimana media digital bekerja dalam wilayah publik; 2). apapengertian informasi dan berita, serta kebutuhan informasi danberita bagi kehidupan sosial, ekonomi, psikologis dan pendidikanyang sehat; 3). Bagaimana mengenal berbagai isi (content) mediasosial, termasuk hoax dan mengenal sumber berita dan domainsebagai salah satu cara praktis memverifikasi berita dan informasi.4). Memberikan ketrampilan penggunaan media secara sehat,bijaksana dan menghindari penyalahgunaan media. Kegiatan initelah dilaksanakan pada tanggal 25 Juni 2019 ini diikuti oleh remajadengan antusias ini paling tidak dapat memberi pengetahuan dansikap bijaksana dalam menggunakan media sosial.
MARKETING COMMUNICATION STRATEGY OF SOLO RADIO FM IN EFFORTS TO INCREASE THE NUMBER OF ADVERTISERS Melania Tri Kartika; Joko Sutarso
Jurnal Visi Komunikasi Vol. 25 No. 01 (2026): MEI 2026
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Amid the acceleration of media digitalization, local radio continues to hold a strategic position as a marketing communication medium, particularly for locally based advertisers. Nevertheless, empirical studies that comprehensively examine local radio marketing communication strategies through the integration of pull, push, and pass approaches remain limited. This study aims to analyze the marketing communication strategy of Solo Radio FM in increasing the number of advertisers by using the perspective of Social Exchange Theory. The research employs a descriptive qualitative approach, with data collected through in-depth interviews and observation. Data analysis was conducted using content analysis. The findings indicate that improvements in broadcast program quality and listener loyalty function as the main attractions for advertisers through a pull strategy. Personal communication approaches and flexibility in advertising packages strengthen the negotiation process within the push strategy. Meanwhile, the maintenance of long-term relationships based on trust and the provision of added value supports the sustainability of cooperation through the pass strategy. These results confirm that relationally oriented and adaptive marketing communication strategies play an important role in sustaining the business of local radio stations.
Co-Authors Ahmad Muhibbin Anggraini, Cholida Eka Cholida Eka Anggraini Melania Tri Kartika Muhammad Fahmi Nur Aisah Sintia Putri Agustina Sri Gunarsi Veithzal Rivai Zainal