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All Journal Jurnal Pendidikan Ilmu Sosial Komuniti : Jurnal Komunikasi dan Teknologi Informasi JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) JURNAL PENDIDIKAN TAMBUSAI Jurnal Common Jurnal Profetik Acta Diurna: Jurnal Ilmu Komunikasi Jurnal Visi Komunikasi Prosiding University Research Colloquium Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) Jurnal Ilmiah Manajemen Informasi dan Komunikasi Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Joko Sutarso
Universitas Muhammadiyah Surakarta
Arts Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Social Sciences

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Pengaruh Terpaan Konten Instagram @pemimpin.indonesia terhadap Sikap Kepemimpinan Positif pada Followers Aisah, Nur; Sutarso, Joko
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 6 No. 3 (2025): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jimik.v6i3.1589

Abstract

Advances in technology and social media have opened up vast opportunities for individuals and organizations to participate in media content production. However, research on the influence of social media on the formation of leadership attitudes is still minimal, especially in the context of the use of leadership accounts on Instagram. This study aims to determine whether there is an influence of the content published through the Instagram account @pemimpin.indonesia on the leadership attitudes of its followers and to measure the extent of this influence. The study uses the SOR (stimulus-organism-response) theory as the basis for testing the research. The research approach used is quantitative, with purposive sampling as the sampling technique. The Slovin formula was applied to calculate the research sample. Based on the calculations, 100 respondents who follow the @pemimpin.indonesia account were obtained. The R-square coefficient test result was 71.4%, while the remaining 28.6% was influenced by other variables. The regression test showed that the value Y = 9.133 + 0.683 X had a positive value between variables. Recommendations that can be used as a reference for further research include comparing the influence of other leadership accounts on Instagram or utilizing other platforms such as TikTok, which also provide similar content. This step aims to assess how effective the media is in conveying information that can motivate leadership.
Menggunakan Media Sosial Dengan Bijak untuk Menghindari Penyebaran Berita Hoax di Kalangan Masyarakat Sutarso, Joko
Prosiding University Research Colloquium Proceeding of The 10th University Research Colloquium 2019: Bidang Pengabdian Masyarakat
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

Penggunaan media sosial bersama-sama dengan paltform lain dalamsmartphone dewasa ini tidak dapat dihindarkan terutama dikalangan remaja, termasuk remaja di Dusun Tuwak, Desa Gonilan,Kecamatan Kartasura, Kabupaten Sukoharjo. Dengan pertimbangantersebut kegiatan Pengabdian Kepada Masyarakat ini dilakukandengan metode penyuluhan yang bertujuan hendak memberipengetahuan, membentuk sikap bijaksana, dan terampilmenggunakan media sosial untuk kegiatan sosial kemasyarakatanbagi kalangan remaja. Adapun materi penyuluhan meliputi: 1).Bagaimana media digital bekerja dalam wilayah publik; 2). apapengertian informasi dan berita, serta kebutuhan informasi danberita bagi kehidupan sosial, ekonomi, psikologis dan pendidikanyang sehat; 3). Bagaimana mengenal berbagai isi (content) mediasosial, termasuk hoax dan mengenal sumber berita dan domainsebagai salah satu cara praktis memverifikasi berita dan informasi.4). Memberikan ketrampilan penggunaan media secara sehat,bijaksana dan menghindari penyalahgunaan media. Kegiatan initelah dilaksanakan pada tanggal 25 Juni 2019 ini diikuti oleh remajadengan antusias ini paling tidak dapat memberi pengetahuan dansikap bijaksana dalam menggunakan media sosial.
MARKETING COMMUNICATION STRATEGY OF SOLO RADIO FM IN EFFORTS TO INCREASE THE NUMBER OF ADVERTISERS Melania Tri Kartika; Joko Sutarso
Jurnal Visi Komunikasi Vol. 25 No. 01 (2026): MEI 2026
Publisher : Universitas Mercu Buana

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Abstract

Amid the acceleration of media digitalization, local radio continues to hold a strategic position as a marketing communication medium, particularly for locally based advertisers. Nevertheless, empirical studies that comprehensively examine local radio marketing communication strategies through the integration of pull, push, and pass approaches remain limited. This study aims to analyze the marketing communication strategy of Solo Radio FM in increasing the number of advertisers by using the perspective of Social Exchange Theory. The research employs a descriptive qualitative approach, with data collected through in-depth interviews and observation. Data analysis was conducted using content analysis. The findings indicate that improvements in broadcast program quality and listener loyalty function as the main attractions for advertisers through a pull strategy. Personal communication approaches and flexibility in advertising packages strengthen the negotiation process within the push strategy. Meanwhile, the maintenance of long-term relationships based on trust and the provision of added value supports the sustainability of cooperation through the pass strategy. These results confirm that relationally oriented and adaptive marketing communication strategies play an important role in sustaining the business of local radio stations.
Transformasi Rekomendasi Digital: Pengaruh Word of Mouth terhadap Minat Beli pada Aplikasi Fore Coffee melalui Pendekatan Teori SOR Ratifsa Farah Zhafira; Joko Sutarso
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 10, No 3 (2026): Agustus 2026
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v10i3.2026.%p

Abstract

Pertumbuhan industri kedai kopi di Indonesia mendorong meningkatnya persaingan antar merek, sehingga perusahaan perlu menerapkan strategi komunikasi pemasaran yang efektif untuk menarik minat konsumen. Salah satu strategi yang memiliki pengaruh kuat adalah Word of Mouth (WOM), yaitu komunikasi antar konsumen yang menyampaikan pengalaman, rekomendasi, maupun informasi mengenai suatu produk atau layanan. Penelitian ini bertujuan untuk menganalisis pengaruh Word of Mouth terhadap minat beli konsumen pada aplikasi Fore Coffee dengan menggunakan pendekatan teori Stimulus-Organism-Response (SOR). Penelitian ini menggunakan metode kuantitatif eksplanatori dengan teknik pengambilan sampel purposive sampling terhadap 100 responden yang pernah menerima informasi WOM mengenai Fore Coffee. Data dikumpulkan melalui kuesioner online menggunakan skala Likert dan dianalisis menggunakan uji korelasi Spearman serta regresi logistik ordinal. Hasil penelitian menunjukkan bahwa terdapat hubungan positif yang signifikan antara Word of Mouth dan minat beli dengan nilai korelasi sebesar 0,641 (p 0,001). Analisis regresi logistik ordinal menunjukkan bahwa WOM berpengaruh signifikan terhadap minat beli dengan nilai odds ratio sebesar 4,20. Hal ini menunjukkan bahwa responden yang menerima WOM positif memiliki peluang lebih besar untuk memiliki tingkat minat beli yang lebih tinggi terhadap aplikasi Fore Coffee. Temuan ini memperkuat relevansi teori SOR dalam menjelaskan bagaimana stimulus berupa WOM dapat memengaruhi proses psikologis konsumen hingga menghasilkan respons berupa minat beli.
Komunikasi Berbahasa Jawa pada Remaja Perspektif Fenomenologi Alfred Schutz Salsabilla Yoga Destrilia; Joko Sutarso
Jurnal Common Vol. 10 No. 1 (2026): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v10i1.20574

Abstract

The shift in regional language use among adolescents has predominantly been examined from a sociolinguistic perspective, emphasizing language frequency and the factors driving language shift. However, limited attention has been given to adolescents’ subjective experiences in constructing the meaning of regional language use. This study aims to explore the meaning of Javanese language communication among adolescents in Blimbing Village, Sambirejo District, Sragen Regency through Alfred Schutz's phenomenological perspective. A qualitative phenomenological approach was employed involving eight adolescent informants and two parents selected through purposive sampling. Data were collected through in-depth interviews, observation, and documentation, then analyzed using phenomenological procedures. The findings reveal that adolescents construct Javanese as a cultural identity, a medium for maintaining social relationships, and a cultural heritage worthy of preservation. These meanings emerge from the stock of knowledge developed through everyday interactions with family, peers, and the surrounding community. Furthermore, adolescents’ language choices are influenced by motives rooted in past experiences and in-order-to motives oriented toward achieving communication effectiveness while preserving social harmony. Although Indonesian is increasingly dominant in educational, peer, and digital communication contexts, this shift reflects communicative adaptation rather than the erosion of cultural identity. This study contributes to communication and phenomenological research by demonstrating that the sustainability of Javanese is shaped not merely by the frequency of language use but by the meanings constructed through adolescents' lived experiences and intersubjective social interactions. Keywords: Javanese language, phenomenology, Alfred Schutz, cultural identity, adolescents
Co-Authors Ahmad Muhibbin Anggraini, Cholida Eka Cholida Eka Anggraini Melania Tri Kartika Muhammad Fahmi Nur Aisah Ratifsa Farah Zhafira Salsabilla Yoga Destrilia Sintia Putri Agustina Sri Gunarsi Veithzal Rivai Zainal