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All Journal JURNAL SAINS PEMASARAN INDONESIA Forum Geografi JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Megasains AKRUAL : Jurnal Akuntansi dan Keuangan`
Eva Nurhayati, Eva
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Study of Climate Change Impact to Local Rainfall Distribution in Lampung Provinces Manik, Tumiar Katarina; Rosadi, Bustomi; Nurhayati, Eva
Forum Geografi Vol 28, No 1 (2014)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Global warming which leads to climate change has potential affect to Indonesia agriculture activities and production. Analyzing rainfall pattern and distribution is important to investigate the impact of global climate change to local climate. This study using rainfall data from 1976-2010 from both lowland and upland area of Lampung Province. The results show that rainfall tends to decrease since the 1990s which related to the years with El Nino event. Monsoonal pattern- having rain and dry season- still excist in Lampung; however, since most rain fell below the average, it could not meet crops water need. Farmers conclude that dry seasons were longer and seasonal pattern has been changed. Global climate change might affect Lampung rainfall distribution through changes on sea surface temperature which could intensify the El Nino effect. Therefore, watching the El Nino phenomena and how global warming affects it, is important in predicting local climate especially the rainfall distribution in order to prevent significant loss in agriculture productivities.
Study of Climate Change Impact to Local Rainfall Distribution in Lampung Provinces Manik, Tumiar Katarina; Rosadi, Bustomi; Nurhayati, Eva
Forum Geografi Vol 28, No 1 (2014): July 2014
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/forgeo.v28i1.439

Abstract

Global warming which leads to climate change has potential affect to Indonesia agriculture activities and production. Analyzing rainfall pattern and distribution is important to investigate the impact of global climate change to local climate. This study using rainfall data from 1976-2010 from both lowland and upland area of Lampung Province. The results show that rainfall tends to decrease since the 1990s which related to the years with El Nino event. Monsoonal pattern- having rain and dry season- still excist in Lampung; however, since most rain fell below the average, it could not meet crops water need. Farmers conclude that dry seasons were longer and seasonal pattern has been changed. Global climate change might affect Lampung rainfall distribution through changes on sea surface temperature which could intensify the El Nino effect. Therefore, watching the El Nino phenomena and how global warming affects it, is important in predicting local climate especially the rainfall distribution in order to prevent significant loss in agriculture productivities.
PENGARUH KREATIVITAS IKLAN DAN KREDIBILITAS ENDORSER TERHADAP EFEKTIFITAS IKLAN (Studi Kasus Pada Iklan Olay Natural White Di Kota Semarang) Nurhayati, Eva
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 11, No 2 (2012): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1117.412 KB) | DOI: 10.14710/jspi.v11i2.170 - 192

Abstract

Olay personal product performance data in 2011 showed that TOM of Olay brand was 3.8 lower than the advertising TOM 11.0, which means that consumer recall of Olay ad is much higher compared to its products itself, it means consumers are more aware of its brand than the product itself. This indicates a problem in the advertising effectiveness of the Olay brand. Based on these findings the research problem formulated is “How to improve the advertising effectiveness through advertising creative and advertising endorser by taking advertising attractiveness factor into account.”To answer the problem, data about the credibility of the endorser, advertising creativity, effectiveness of advertising, and advertising appeal is required. The data is obtained through interviews with 100 women respondents who lives in the city of Semarang and ever see / know the Olay face whitening ad. The data then is analyzed using Structural Equation Modeling analysis techniques.The test result using the analysis techniques of Structural Equation Modeling indicates that the model is fit to population data. While from hypothesis testing showed that all five hypotheses can be accepted and proven in this study, namely that the effectiveness of advertising is influenced by endorser credibility and advertising creativity and advertising attractiveness is influenced by endorser credibility, advertising creativity, and advertising attractiveness.
Simulasi DYMEX untuk Pendugaan Potensi Resiko Kehilangan Hasil oleh Hama Penggerek Batang Padi Kuning di Indramayu Nurhayati, Eva
Megasains Vol 7 No 2 (2016): Megasains Vol. 7 No. 2 Tahun 2016
Publisher : Stasiun Pemantau Atmosfer Global Bukit Kototabang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46824/megasains.v7i2.201

Abstract

Penggerek Batang Padi Kuning (PBK) merupakan salah satu hama utama pada tanaman padi yang memiliki intensitas serangan cukup tinggi pada areal sentra produksi padi, khususnya di wilayah Jawa Barat. Iklim merupakan salah satu faktor eksternal lingkungan yang sangat berpengaruh terhadap pola dinamika populasinya. Tujuan penelitian ini adalah untuk mengembangkan sistem informasi iklim melalui simulasi model DYMEX dalam rangka mengurangi tingkat resiko kehilangan hasil produksi padi oleh serangan hama PBK di wilayah Indramayu, Jawa Barat. Pendugaan resiko kehilangan hasil dapat diprediksi dari hasil pemodelan dinamika populasi hama PBK dengan membutuhkan input paramater iklim dan suhu ambang bawah perkembangan (To) untuk menggambarkan siklus hidup PBK dari tahap telur, larva, pupa hingga dewasa (imago). Uji kalibrasi dan validasi model menunjukkan adanya nilai koefisien determinasi (R2) antara hasil prediksi model dan observasi pada wilayah kajian yang baik sehingga dapat menggambarkan perkembangan, mortalitas, transfer individu dari satu tahap ke tahap kehidupan selanjutnya serta fekunditas dan reproduksi PBK. Informasi iklim yang dapat diberikan dari data keluaran model menunjukkan perkembangan fase imago akan lebih cepat bereproduksi pada kondisi suhu tinggi dan rendahnya intensitas curah hujan sehingga dapat memicu laju perkembangan larva yang dapat merusak tanaman padi pada berbagai stadia. Dengan demikian, potensi kehilangan hasil padi dapat diduga dengan baik melalui pemodelan dinamika populasi PBK
POTENSIAL FRAUDULENT FINANCIAL REPORTING: PENGARUH INTERNAL CONTROL DAN TRANSFORMASI DIGITAL DALAM MEMODERASI Nurhayati, Eva; Susetyo, Dwinanto Priyo
AKRUAL : Jurnal Akuntansi dan Keuangan Vol 7 No 1 (2025): AKRUAL: Jurnal Akuntansi dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam As-Syafi'iyah

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Abstract

This study aims to examine the effect of internal control on potensial fraudulent financial reporting with digital transformation acting as a moderating variable. The focus of this research is automotive sub-sector manufacturing companies listed on the Indonesia Stock Exchange (IDX) in 2018-2023. This research is quantitative research with an associative descriptive approach. The data used in this study were obtained from the company’s annual financial statements available through The Indonesia Capital Market Institute (TICMI) and analyzed using the help of SPSS 25. The results showed that internal control had no significant effect on potensial fraudulent financial reporting, and digital transformation did not moderate the relationship. These findings make an important contribution to the understanding of the influence of internal control and digital transformation in the context of preventing fraudulent financial reporting in manufacturing companies, especially in the automotive sub-sector listed on the IDX.
Efisiensi Pemasaran Komoditas Sayuran Pakcoy Di Kecamatan Tenjolaya, Kabupaten Bogor Sari, Prisca Nurmala; Mustika, Muhamad Tirta; Nurhayati, Eva; Fujiana, Nina; Anton, Anton; -, Erlina
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 8 No. 3 (2024)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2024.008.03.18

Abstract

Kecamatan Tenjolaya merupakan sebuah kecamatan di Kabupaten Bogor yang merupakan daerah penghasil sayuran pakcoy. Jumlah produksi sayuran pakcoy di daerah ini cukup banyak. Namun, dirasakan petani bahwa harga yang diterima petani naik turun. Hal tersebut membuat penelitian efiesiensi pemasaran perlu dilakukan. Tujuan penelitian ini adalah untuk menganalisis bagaimana tingkat efisiensi pemasaran sayuran pakcoy serta saluran mana yang efisien dan menguntungkan petani. Sampel dalam penelitian ini adalah seluruh anggota saluran pemasaran sayuran pakcoy. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dalam mengidentifikasi saluran pemasaran dan fungsi pemasaran. Penelitian ini juga menggunakan metode kuantitatif dengan menganalisis efisiensi pemasaran sayuran pakcoy. Indikator yang digunakan dalam efisiensi pemasaran adalah marjin pemasaran dan farmer’s share. Hasil penelitian menunjukkan bahwa terdapat dua saluran pemasaran sayuran pakcoy yang seluruh anggotanya melakukan fungsi-fungsi pemasaran. Dilihat dari perhitungan nilai marjin pemasaran dan farmer’s share, nilai keduanya tidak sama antara saluran pemasaran 1 dan saluran pemasaran 2. Berdasarkan indikator marjin pemasaran, saluran pemasaran 1 lebih efisien, sedangkan berdasarkan indikator farmer’s share, saluran pemasaran 2 lebih efisien. Hal tersebut menunjukkan bahwa kedua saluran pemasaran cukup efisien. Namun, jika dilihat dari harga jual yang menguntungkan petani, saluran pemasaran 2 yang lebih efisien dalam menyalurkan sayuran pakcoy. Oleh karena itu, petani sebaiknya menggunakan saluran pemasaran 2 dalam menyalurkan produknya dan juga membentuk saluran yang baru. Petani sayuran pakcoy sebaiknya menambah mitra eksternal untuk diajak kerja sama dalam penyaluran sayuran pakcoy di dalam saluran pemasaran yang baru dengan model yang sama dengan saluran pemasaran 2.
Co-Authors Anton Anton Bustomi Rosadi Erlina - Fujiana, Nina Mustika, Muhamad Tirta Prisca Nurmala Sari Susetyo, Dwinanto Priyo Tumiar Katarina Manik