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All Journal Jurnal Penelitian dan Evaluasi Pendidikan Jurnal Bahana Manajemen Pendidikan Agregat: Jurnal Ekonomi dan Bisnis Jurnal Ilmiah Sekolah Dasar EDUKATIF : JURNAL ILMU PENDIDIKAN Jurnal Manajemen International Journal of Multidisciplinary: Applied Business and Education Research
Connie Chairunnisa, Connie
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Mathematics Medicine & Pharmacology Social Sciences

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Journal : Jurnal Manajemen

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The Effect of Brand Image And Quality Of Educational Services On Customer Satisfaction Chairunnisa, Connie
Jurnal Manajemen Vol 22, No 3 (2018): October, 2018
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (224.289 KB) | DOI: 10.24912/jm.v22i3.425

Abstract

This study aims to provide information on the influence of brand image, the quality of education services on consumer satisfaction. This research uses survey method with path analysis technique, with a sample of 244 respondents. The results of the study prove that (1) there is a positive and significant influence between brand image on customer satisfaction, by 66.7% (2) there is a positive and significant influence between the quality of education services on customer satisfaction by 71.4% (3) there positive and significant influence between brand image and education service quality on customer satisfaction by 78.1%. In order to encourage the level of customer satisfaction, the Faculty needs to pay attention to the expectations and complaints of its customers, and continue to improve the quality of education services.
Co-Authors Baehaqi Dwiputra, Yoga Fajrina, Elma Istaryatiningtias ISTARYATININGTYAS, Istaryatiningtyas Jaelani, M Iqbal JANUARDI, Ega Rismita, Rismita