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All Journal Jurnal Manajemen Pemasaran Petra International journal of Business Studies (IJBS) Review of Management and Entrepreneurship Jurnal Informatika dan Sistem Informasi International Journal of Organizational Behavior and Policy
Adelina Proboyo, Adelina
International Business Management Program Faculty of Economics, Petra Christian University Jl. Siwalankerto 121-131, Surabaya 60236
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Manajemen Pemasaran

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INFLUENTIAL FACTORS IN CHOOSING HIGHER EDUCATION INSTITUTION: A CASE STUDY OF A PRIVATE UNIVERSITY IN SURABAYA Adelina Proboyo; Ricky Soedarsono
Jurnal Manajemen Pemasaran Vol. 9 No. 1 (2015): APRIL 2015
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (199.801 KB) | DOI: 10.9744/pemasaran.9.1.1-7

Abstract

Nowadays, tertiary education has taken more important role for Indonesian people. The growing number of tertiary education enrollment rate accompanied by the increasing number of higher education insitutions in Indonesia show that there is opportunity as well as threat for higher education insitutions in Indonesia. The purpose of this research is to know what factors influence the high school students in choosing their higher education institution. Specifically, this research wants to help one of the best private universities in Surabaya to improve its competitiveness compared to other higher education institutions. The respondents of the research are 426 students from several high schools in Surabaya. The analysis is done using descriptive statistics to find out which factors are the most significant ones. From the research, it is found out that the students’ interest, the ability to follow the courses, and the parents’ advice are the top three significant factors that influence the high school students in choosing their higher education institution. For the attributes of the institution, the reputation and the values of the institution as well as the success of its alumni are the top three factors that influence the decision in choosing the higher education institution.
Co-Authors Dede Setyawan Elvira Benita Febe Surya Effendi Geraldy Pratama Teguh Kusuma, Bram Imantaka Maria , Angelina Earlene Ave Maria , Angelita Nabeela Ave Putri, Prilya Angel Ricky Ricky Santoso, Felicia Tessa Vanina Soetanto Thomas Sadli Vincentius Christianto Hartono Wijaya, Jason Windy Freshia Luhana Wiratama, Alvianto