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All Journal Jurnal Bisnis dan Ekonomi Jurnal Manajemen Bisnis Pro Bisnis Ikonomika : Jurnal Ekonomi dan Bisnis Islam Jurnal Analisis Bisnis Ekonomi SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Performance FINANSIA : Jurnal Akuntansi dan Perbankan Syariah Indonesian Journal of Islamic Business and Economics (IJIBE) Solidaritas: Jurnal Pengabdian Journal of International Conference Proceedings Journal of Social Science
Intan Shaferi, Intan
Universitas Jenderal Soedirman
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Journal : Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat

 1 
Business Development of Cardamom In Karanglewas Village Intan Shaferi; Rio Dhani Laksana; Alisa Tri Nawarini
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2023): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v6i1.2872

Abstract

Business development with great potential is very important, especially during the Covid-19 period where many businesses were destroyed but some businesses had the opportunity to be developed. The business development strategy is carried out to deal with the difficulties experienced by partners so that it becomes a solution that can be implemented. Like the results of the cardamom spice plant in Karanglewas. The packaging and management of the product is not optimal, so it still does not provide maximum profit. Through attractive packaging and processing of products into ready-to-sell powder, it is hoped that cardamom will become easier to market and more widely known to the public.
Bitesize Product Development and Marketing Innovation in Tempeh Chips Food SMEs Intan Shaferi; Alisa Tri Nawarini; Rio Dhani Laksana; Ary Yunanto
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2024): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v7i1.4222

Abstract

Business development is part of the dynamics of economic activity which is increasingly developing along with the progress of the times. MSMEs run businesses independently in their economic activities. Therefore, creativity in developing a business is highly expected. One form of creativity is innovation. Chip products are traditional foods that have long been embedded in society. Tempeh chips with a savory and light taste to eat in box-shaped packaging. However, along with the rapid development of business, many are trying to provide a touch of variety in taste. However, it was not easy for the market to accept the change because the original taste was considered the best. With this phenomenon, it is hoped that MSMEs will have other ways to be creative and innovate. One of the MSMEs is tempeh chips in the South Purwokerto area. This MSME has been around for a long time and provides supplies to several other places. However, innovation needs to be carried out to have its own new and more profitable market because it has selling points that are more popular with the market. The method used in this program is to create a community service program in the form of innovating new product variations in the form of new tempeh in small sizes for selling value and initiating a marketing network to develop the business. So it is hoped that the knowledge possessed by academics can be useful for implementing science and technology to develop MSME businesses. The output of this program is small size tempeh chips products in packaging and marketing development.
Digital Promotion in Increasing Business Activities for the Distinctive Excellence Tempe Chips in Purwokerto Intan Shaferi; Alisa Tri Nawarini; Rio Dhani Laksana; Ary Yunanto
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 7 No. 4 (2024): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v7i4.5212

Abstract

Business activities in MSME-scale businesses still need to be improved. This is because business activities are not just about selling, but how manage a business so that the dynamics of activities continue to run in line with the ongoing economic  conditions. Promotion is an activity that must always be carried out, considering that the purpose is not only to introduce new products but also as a reminder for consumers and the public of the existence of the product. Tempeh chips are a traditional regional food, where this peculiarity needs to be promoted. Without business activities that carry digital promotion, currently MSMEs that produced tempeh chips can be left behind. Therefore, the use of the unique characteristic advantages of chips can be used to promote products while introducing the potential of the local area. Tempeh chips in Purwokerto have their own taste peculiarities because they are made original and still carry the concept of traditional food chips so that their authenticity is still maintained for their characteristic taste. This community service program partner is an MSME partner where production is produced, but it still needs efforts in terms of consistency in product introduction and also self-existence. This is because production of partner also supports other brands as suppliers. So that, digital promotion is hoped that it will add to the advantages of partner tempeh chips in Purwokerto and can provide better sales and income. The methods that will be used in this service program include problem identification, discussions with partners, providing business training which includes digital marketing and promotion with digital media and market place platforms.
Co-Authors Alisa Tri Nawarini Alisa Tri Nawarini Alisa Tri Nawarini, Alisa Tri Ary Yunanto Aydogmus, Ilkay Chandra Suparno Chandra Suparno, Chandra Dewi, Meutia Karunia Ekaningtyas Widiastuti Handayani, Sri Retno Hesti Widianti İlkay Aydoğmuş Inastasya Shafira Jaryono Jaryono Jaryono, Jaryono Laksana, Rio Dhani Laksana, Rio Dhani Muliasari Pinilih Muliasari Pinilih Muliasari Pinilih Muliasari Pinilih Muliasari Pinilih Muliasari Pinilih, Muliasari Najmudin Naznii, Humaira Nurbaeti, Anindya Rizki Pramono Hari Adi Purwadi Purwadi Retno, Sri Rio Dhani Laksana Sain, Juwita Anggraini Sejati, Maulita Nur Septiani, Lutfia Setyanto, Refius Pradipta Sri Retno Handayani Sri Retno Handayani Tri, Alisa Tuzaka, Eliya Wijayanto, Muhammad Fido