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All Journal Jurnal Manajemen Bisnis Journal Industrial Servicess Forum Bisnis dan Kewirausahaan Journal Industrial Manufacturing Prosiding Konferensi Nasional PKM-CSR Proceeding National Conference Business, Management, and Accounting (NCBMA) Proceeding of International Conference on Entrepreneurship (IConEnt)
Rudy Vernando Silalahi, Rudy Vernando
Universitas Pelita Harapan
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Nursing Public Health Social Sciences Transportation

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Design Thinking: A Case Study on Mushroom Farming Laurence; Agustina Christiani; Eric Jobiliong; Priskila Christine Rahayu; Silalahi, Rudy Vernando
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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In this design thinking project, observations were conducted on a white oyster mushroom cultivation business in Ciakar Village. This family-owned and self-managed business faces no issues with local demand, as confirmed through interviews with the owner, which indicates a stable target market. However, from the supply side, current production levels are insufficient to meet market demand. Business operations are largely conventional, leading to extended production times. A significant challenge is the manual preparation of mushroom growth media, which lengthens production time and limits harvest capacity. Using a human-centered design thinking approach, this project proposes a prototype solution aimed at improving production efficiency, providing a foundation for further development tailored to the business owner's needs.
ANALISIS KUALITAS PELAYANAN DI SMP PRINCE’S CRE@TIVE SCHOOL MENGGUNAKAN METODE IMPORTANCE-PERFORMANCE MATRIX Rudy Vernando Silalahi; Samuel Kevin Sopar
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Education is a crucial factor influencing a country's development. As scientific advancements accelerate, competition among educational institutions becomes more complex, necessitating innovative teaching and learning methods. To address the declining enrolment at Prince's Creative School, a thorough understanding of the expected service quality is essential for attracting more students. This research aims to identify the key service quality indicators at Prince's Cre@tive School and propose enhancements based on these indicators. Data was gathered through questionnaires distributed to 66 students to pinpoint significant issues needing attention. Additionally, in-depth interviews with school management were conducted to gain insights into the root causes of the problems and to gather improvement suggestions. Further analysis of the questionnaire data was performed using the IPA Matrix and Fishbone Diagram techniques. The analysis revealed five attributes that require performance enhancement, along with recommendations to improve these indicators. The principal emphasized the importance of addressing student needs (EE6), noting that while the mean importance was 3.52, the mean performance was 3.38. Other key areas included administrative staff assistance in providing necessary information (A2), with mean importance at 3.61 and mean performance at 3.41, as well as the comfort of the school hall (F2), which had a mean importance of 3.50 and mean performance of 3.36. Subsequent interviews with the principal sought to explore potential proposals for improvements, which were later reclassified.
Unlocking Customer Loyalty in Indonesian Local Coffee Shops: An In-depth Analysis of The Influential Factors Silalahi, Rudy Vernando; Novenson, Novenson
Jurnal Manajemen Bisnis Vol. 15 No. 2: September 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i2.22441

Abstract

Research aims: The purpose of this study is to investigate and assess the impact of various factors on customer loyalty within Indonesian local coffee shops. Specifically, the research aims to explore how value co-creation, product quality, store ambiance, and service quality influence consumer satisfaction. Additionally, the study will examine the relationships among switching costs, customer loyalty, and trust, as well as the mechanisms by which switching costs and trust affect loyalty through the mediating role of satisfaction. Through this comprehensive analysis, the study seeks to provide insights into the dynamics of customer loyalty in the coffee shop industry.Design/Methodology/Approach: In this study, the main quantitative research method was cross-sectional surveys. The hypotheses were assessed using SEM-PLS and Smart PLS.Research findings: The research findings provide valuable insights related to the factors that influence consumer loyalty in the local coffee shop industry in Indonesia, emphasizing the importance of customer satisfaction, switching costs, trust, and the role of mediating factors in fostering long-term loyalty among customersTheoretical Contribution/Originality: The theoretical contribution and originality of the study lie in its exploration of value co-creation, mediating factors, empirical analysis techniques, localized context, and practical implications within the context of consumer loyalty in local coffee shops in Indonesia. These aspects contribute to advancing knowledge in the field of consumer behavior and loyalty within the coffee shop industry.Practitioners/Policy Implications: By implementing these practical implications, practitioners and policymakers in the coffee shop industry can enhance customer satisfaction, build loyalty, and create a competitive advantage in the market. These recommendations aim to improve customer experiences, strengthen relationships, and drive business growth in the local coffee shop sector in Indonesia.Research Limitations/Implications: The research model may have limitations in capturing the full complexity of customer loyalty dynamics. Including additional variables or exploring different theoretical frameworks could provide a more comprehensive understanding of the factors influencing loyalty.
Co-Authors Ardian Chandra Christiani, Agustina Eric Jobiliong Helena J Kristina Helena Juliana Kristina Hermawan, Ryan Inggrid Minarni Muktar Ivander Immanuel Kevin Prathama Kosasi, Marco Julio Laurence Laurence Laurence Linasani Hadi Novenson, Novenson Panjaitan, Andry M. Rahayu, Priskila Christine Samuel Kevin Sopar Shelvia Shelvia Wilson, Huanche Yuvi Angel