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Analisis Pengaruh Penetapan Harga Dan Promosi Terhadap Penjualan Kargo Di Garuda Indonesia Bandara Internasional Minangkabau (BIM) Reswadi, Oshelby; Permadi, Dodi; Mulyati, Erna
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 8, No 4 (2023): Agustus, Social Religious, History of low, Social Econmic and Humanities
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v8i4.27037

Abstract

Garuda Indonesia adalah perusahaan yang bergerak di bidang industri jasa angkutan kargo udara, produk yang di hasilkan berupa penawaran ruang/muatan untuk kiriman barang melalui pesawat udara. Penetapan harga jual harus ditetapkan secara tepat dan menetapkan strategi-strategi penetapan harga yang digunakan, supaya pelanggan dapat tertarik untuk menggunakan jasa. Garuda Indonesia telah menawarkan harga yang relatif rendah dari jasa pengiriman lain namun kenyataannya tetap mengalami penurunan penjualan kargo. Tujuan penelitian ini untuk mengetahui pengaruh penetapan harga dan promosi terhadap penjualan.Penelitian ini menggunakan pendekatan kuantitatif, untuk mengetahui pengaruh penurunan penjualan dilakukan dengan menggunakan regresi linear berganda menggunakan SPSS, dengan variabel independen yaitu Penetapan Harga (X1), Promosi (X2), sedangkan variabel dependen yaitu Penjualan (Y). Hasil penelitian ini menunjukkan bahwa hasil perhitungan menggunakan regresi linier berganda pada uji t, diperoleh nilai koefisien regresi untuk masing-masing variabel bebas adalah 3,069 untuk penetapan harga (X1) dan 2,311 untuk promosi (X2). Nilai signifikan f hitung 13,494 lebih besar dari f tabel 3,32 dan tingkat signifikansi 0,05 yang berarti keseluruhan variabel penetapan harga dan promosi memiliki pengaruh terhadap variabel terikat. Sehingga disimpulkan bahwa antara Penetapan Harga (X1) dan Promosi (X2) memiliki pengaruh terhadap Penjualan (Y).
Analisis Perbandingan Rute Distribusi Menggunakan Metode Saving Matrix Dan Nearest Neighbor Di Center Kantor Pos Mpc Bandung Lusel, Rikardo Riki; Permadi, Dodi; Mulyati, Erna
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.8155

Abstract

PT Pos Indonesia (Persero) is a State-Owned Enterprise (BUMN) that provides postal mail, postal parcels, finance, logistics and agency services to the public. In distributing letters and packages PT Pos Indonesia uses 3 transportation, namely primary, secondary and tertiary transportation. The Bandung Post Processing Center in transporting letters and packages to the delivery center office uses tertiary transportation using 12 vehicles which causes a waste of cost, time and distance. This study aims to determine tertiary transportation routes from SPP Bandung to delivery centers that can minimize distribution costs, time and distance taking into account vehicle carrying capacity and demand in each delivery center. The method used is the saving matrixand the nearest neighbor to analyze and determine which of the two methods results in more savings and effectiveness in implementation. After that, it is compared with the current existing condition whether it is feasible to be used in activities in the company. The results of data processing show that using the nearest neighbor method can save a total mileage of 22.1%, a total distribution cost savings of 4.96% and a total savings of 15.67% travel time compared to using the saving matrix method.
The Influence of Work Culture on the Effectiveness of Internal Audit: A Qualitative Study Surya, Fransiska; Pramudita, Tan; Wijaya, Dina; Permadi, Dodi; Putri, Eka
Golden Ratio of Auditing Research Vol. 3 No. 1 (2023): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grar.v3i1.372

Abstract

This qualitative study investigates the influence of organizational culture on the effectiveness of internal audit processes within organizations. Through a comprehensive literature review and supplementary data collection methods, including interviews with internal auditors and organizational leaders, the study explores the intricate relationship between work culture and internal audit outcomes. The research draws on theoretical frameworks such as agency theory and social identity theory to conceptualize the influence of organizational culture on audit practices and performance. The findings reveal that a strong organizational culture characterized by ethical norms, transparency, and accountability enhances internal audit effectiveness by fostering trust, compliance, and collaboration among employees. Conversely, a weak or dysfunctional culture may impede audit effectiveness by hindering communication, collaboration, and compliance. The study highlights the importance of cultivating a supportive culture that aligns with audit objectives to optimize audit outcomes and promote organizational success. These insights contribute to a deeper understanding of the mechanisms through which organizational culture influences internal audit effectiveness and offer practical implications for organizations seeking to enhance audit performance and organizational resilience.