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All Journal Indonesian Journal of Chemistry Edudikara: Jurnal Pendidikan dan Pembelajaran Journal La Bisecoman Journal La Lifesci Shautuna: Jurnal Ilmiah Mahasiswa Perbandingan Mazhab Golden Ratio of Mapping Idea and Literature Format Jurnal Sinergi Manajemen Mustard Journal De Ecobusin
Riska Ariyanti, Riska
Jurusan Perencanaan Wilayah dan Kota, Fakultas Teknik, Universitas Diponegoro
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Journal La Bisecoman

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Optimizing Competitiveness and Sustainability of Agribusiness SMEs through a Circular Economy Business Model Ariyanti, Riska; Taryana, Asep
Journal La Bisecoman Vol. 5 No. 6 (2024): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v5i6.1759

Abstract

This study aims to optimize the competitiveness and sustainability of agribusiness SMEs in Indonesia through the application of the circular economy business model, using the design thinking approach, which includes the stages of empathize, define, ideate, and prototype. In light of increasing consumer awareness regarding sustainability, SMEs need to adapt in order to remain competitive. The circular economy offers solutions by utilizing waste as raw materials and extending product life cycles. This research is based on a literature review, direct discussions, and insights from a seminar presented by agribusiness owners, namely Mitra Tani Farm and Sangreat Natural Indonesia, to provide a deeper understanding of the application of the circular economy in the field. The findings indicate that circular economy-based strategies can improve operational efficiency and business resilience, while also providing positive environmental sustainability impacts, as demonstrated through case studies at Mitra Tani Farm and Sangreat Natural Indonesia. The prototype phase of this study outlines managerial implications that can be applied by agribusiness SMEs to enhance business sustainability. This article offers practical guidance for SMEs to achieve long-term sustainability while meeting market demands for responsible business practices.
Co-Authors Ariska, Ariska arsyad, azman Asep Taryana Candra, Nasya Arsyika Dailami, D. Farahsanti, Isna Gunawan Gunawan Hsb, Adelia Putri Marwanto, Yoga Dwi Mega Safithri Popong Nurhayati Pratiwi, Wanda Pribadi, Anjas Jati Putri, Dwi Fadhilla Rahmadani, Dinda Sri Rahmania, Fitriani Jati Senen Senen Syamsul Falah Tien Lastini Utami, Heriska Fadhilah Zuraida Zuraida