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All Journal Sosiohumaniora Jurnal Studi Komunikasi dan Media Journal of Urban Society´s Arts Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Sosioteknologi Jurnal Kajian Komunikasi LOKABASA Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan ProTVF Jurnal Ilmiah Peuradeun Jurnal Studi Komunikasi Nyimak: Journal of Communication Jurnal Pengabdian Pada Masyarakat Kamaya: Jurnal Ilmu Agama Fajar Historia: Jurnal Ilmu Sejarah dan Pendidikan Jurnal Ilmu Politik dan Komunikasi Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Acta Diurna: Jurnal Ilmu Komunikasi Community Services and Social Work Bulletin Jurnal Komunikasi Global Jurnal Ikadbudi : Jurnal Ilmiah Bahasa, Sastra, dan Budaya Daerah Jurnal Kajian Budaya dan Humaniora (JKBH) Kabuyutan: Jurnal Kajian Iilmu Sosial dan Humaniora Berbasis Kearifan Lokal
Rangga Saptya Mohamad Permana
Fakultas Ilmu Komunikasi Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Community Services and Social Work Bulletin

 1 
Komunikasi Persuasif Kader Posyandu Dalam Sosialisai Menu Gizi Seimbang Kepada Ibu Balita Sari, Dian Nurvita; Winangsih, Rahmi; Permana, Rangga Saptya Mohamad
Community Services and Social Work Bulletin Vol 4, No 2 (2024): Community Services and Social Work Bulletin Volume 4 No. 2 2024
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/cswb.v4i2.14020

Abstract

Stunting remains a critical public health issue in Indonesia, prompting nationwide intervention programs involving multi-level stakeholders, including grassroots health volunteers (Posyandu cadres). This study investigates the persuasive communication strategies employed by Posyandu Anggrek II B cadres in Cipondoh, Tangerang, to promote balanced nutrition among mothers of under-five children. Utilizing a qualitative approach through participant observation and in-depth interviews, the research examines the six key elements of persuasive communication: communicator, message, channel, receiver, feedback, and effect. The findings reveal that the cadres effectively delivered culturally contextualized and motivational health messages using public health forums and practical demonstrations of diverse nutritious food menus. Notably, this communication fostered cognitive, affective, and behavioral shifts among mothers, indicating potential long-term impact on stunting prevention. However, challenges such as motivational barriers and semantic misunderstandings due to diverse sociolinguistic backgrounds were also identified. This study underscores the vital role of well-trained community health communicators in behavior change interventions and highlights the necessity of continuous support and adaptive strategies to overcome communication obstacles. By focusing on localized, persuasive engagement, this research contributes empirical evidence to the discourse on sustainable, community-driven public health strategies in the fight against child malnutrition.
Co-Authors Abdul Rasyad Aceng Abdullah Aceng Abdullah Aceng Abdullah Alam, Pandu Watu Bani Sudardi Basit, Abdul Ditha Prasanti Elis Suryani Nani Sumarlina Evi Rosfiantika Ganjar Kurnia Hanifa Yusliha Rohmah Hanny Hafiar Heru Ryanto Budiana Iffah, Alyani Nurul Ike Rostikawati Husen Ikhsan Fuady Jimi Narotama Mahameruaji Lilis Puspitasari Maulidyawati, Aswina Siti Muhammad Ariq Anhasdio Faiz Nani Sumarlina, Elis Suryani Nareswari, Alya Nurdina Pandu Watu Alam Pawestri, Wening Priyo Subekti Rahmi Winangsih Santi Susanti Santi Susanti, Santi Sari, Dian Nurvita Sri Seti Indriani Sumarlina, Elis Suryani Nani Sumarlina, Elis Suryani Nani Suryani, Elis Suzan, Nessa Suzan, Nessa Undang Ahmad Darsa Undang Ahmad Darsa Undang Ahmad Darsa, Undang Ahmad Wijaya, Christian Nathael Wina Erwina Yanti Setianti