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PEMANFAATAN APLIKASI ZOOM CLOUD MEETING SEBAGAI MEDIA E-LEARNING DALAM MENCAPAI PEMAHAMAN MAHASISWA DI TENGAH PANDEMI COVID-19 Putri H., Radisya Eka; Wulandari, Tine Agustin
Jurnal Common Vol 4 No 2 (2020): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v4i2.4436

Abstract

The pandemic of Covid-19 caused the Indonesian government to issue regulations about the implementation of e-learning as a substitute for face-to-face learning. Zoom Cloud Meeting application is one of the e-learning media used in order to achieve students understanding in the midst of pandemic. The research was conducted through a qualitative approach with a case study in one of the department which has the largest number of students at Universitas Komputer Indonesia. Through the purposive technique, six research informants were obtained, consisting of quality assurance coordinator, lecturers and students involved in the learning process using Zoom Cloud Meeting application. Results showed that planning contained an overview of learning activities to be held with Zoom Cloud Meeting media as well as preparations made by lecturers and students. Implementation is the use of Zoom Cloud Meeting application as the media of e-learning to deliver learning materials, in the same way as face-to-face learning, consisting of lectures and discussions. Evaluation is related to technical barriers and the development of learning materials that should be adjusted to e-learning method through Zoom Cloud Meeting application. Researchers concluded, the use of Zoom Cloud Meeting application as the media of e-learning in general has successfully achieving students understanding in the midst of pandemic through various features that support the implementation of e-learning, this happens after all parties involved can adapt to the e-learning system. For that, it is necessary to conduct further research about the impact of e-learning in the improvement the learning quality of students. This research was conducted as part of e-learning development, although it cannot completely replace face-to-face learning but at least supports the learning process by utilizing technological advances so that students are more active and independent, because the learning process is no longer centered on lecturers.
The Adaptation of Marketing Communication Strategies of MSMEs in Indonesia Purwaningwulan, Melly Maulin; Wulandari, Tine Agustin; Anggaswari, Niluh Ayu
Mediator: Jurnal Komunikasi Vol. 17 No. 2 (2024): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v17i2.3733

Abstract

Marketing communication strategies are an aspect that must adapt to changes or dynam- ics that affect business. This research aimed to determine the adaptation due to the dynamics of the policy regarding the TikTok Shop platform in Indonesia, which is considered to violate the regula- tion of Trade Minister of Indonesia Number 31 of 2023, which started to be effective on September 26, 2023. This research used a qualitative approach with the case study method; data was collected through observation and in-depth interviews. The informants consisted of MSMEs who use TikTok Shop to sell their products and marketing communications experts through purposive sampling as the informant selection technique. Research findings revealed that MSME owners understand and implement message source strategies that result in the ability to adapt to advances in digital marketing. MSME owners also understand the importance of selecting suitable media and clear creative strategies for conveying marketing messages. MSMEs affected by the dynamics of the Tik- Tok Shop policy in Indonesia should diversify their platforms and contents as the key to preventing possible obstacles. At the same time, awareness of change and the ability to adapt are the keys to success in the marketing communications strategy implemented by MSMEs.
Business Professionalism When Communicating with Foreign Clients in Indonesia Wulandari, Tine Agustin; Puwaningwulan, Melly Maulin; Anggaswari, Niluh Ayu
International Journal of Entrepreneurship & Technopreneur (INJETECH) Vol. 5 No. 1 (2025): INJETECH, June 2025
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research focusing on how is business professionalism conducted according to the type of business communication, which is verbal (oral or spoken and written) and also nonverbal communication, where the parties involved have different cultural backgrounds, more specifically, between Indonesian employees and foreign clients. Through qualitative descriptive method, research findings showed that the definition of business professionalism has changed and vary significantly across different cultures. Indonesian employees may find it difficult to communicate professionally with foreign clients and the challenge increases when they have to use English as a more universal language instead of Bahasa Indonesia. Indonesian employees are advised to learn and adapt both verbal and nonverbal communication according to the culture of their clients. This research is expected to provide a contribution to create stronger business relationships and more effective communication strategies by understanding the roles and characteristics of their foreign clients in an increasingly cutthroat global marketplace.