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All Journal JAM : Jurnal Aplikasi Manajemen Journal of Economic Education Management and Economics Journal (MEC-J) JBMR: Journal of Business and Management Review Devotion: Journal of Research and Community Service Jurnal Manajemen Pemasaran dan Perilaku Konsumen COSMOS
Mugiono Mugiono, Mugiono
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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THE EFFECT OF PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, AND SOCIAL INFLUENCE TOWARD INTENTION TO USE MEDIATED BY TRUST Kurniawan, Ilham Agung; Mugiono, Mugiono; Wijayanti, Risna
Jurnal Aplikasi Manajemen Vol. 20 No. 1 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.01.12

Abstract

This research analyses the effect between perceived usefulness, perceived ease of use, social influence, trust, and intention to use on a digital zakat application at Malang City. The object of this research utilizes people who are 23 years of age and over. Besides, they are required to have income, know about a digital zakat application, and are required to pay zakat using the application. This research used a nonprobability sampling method with a purposive sampling technique of 104 respondents. It also utilized smartPLS 3.0 as data analysis. The research instruments involve the inner model test, outer model, conversion path diagram, and hypothesis testing. The result of the analysis reveals perceived usefulness, perceived ease of use, social influence, and trust explicitly affect intention to use the digital zakat application. Trust can mediate the influence of perceived usefulness, perceived ease of use, and social influence toward intention to use. Social Influence and Trust have a dominant influence on intention to use. In this case, service facility providers can promote digital zakat applications through any media to reach potential consumers. It can help them give some recommendations about the use of zakat applications. Moreover, it will help create trust in consumers about using digital zakat applications.
UTILITARIAN SHOPPING VALUE AND HEDONIC SHOPPING VALUE TO IMPROVE CUSTOMER SATISFACTION AND REPURCHASE INTENTION ON E-COMMERCE BUSINESS Andriani, Nova; Mugiono, Mugiono; Rahayu, Mintarti
Jurnal Aplikasi Manajemen Vol. 19 No. 1 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.01.15

Abstract

This study aims to examine and analyze the relationships between motivation shopping value, repurchase intention, and customer satisfaction on Lazada Indonesia's ecommerce consumers in Malang City. The population of this research is Lazada Indonesia consumers who are of productive age (19-34 years old) in Malang City and the number of samples obtained following the research criteria is 100 correspondents. Sample selection is done by the non-probability sampling technique with the purposive sampling method. The research instrument used was a questionnaire that was analyzed using smartPLS 2.0 software. The results of this study indicate that utilitarian shopping value and hedonic shopping value have a direct effect on customer satisfaction and repurchase intention. Meanwhile, indirectly hedonic shopping value did not affect repurchase intention through customer satisfaction.
COMPETITIVE ADVANTAGE TO MEDIATE THE INFLUENCE OF PRODUCT INNOVATION AND ENTREPRENEURIAL ORIENTATION ON MARKETING PERFORMANCE IN SMALL AND MEDIUM INDUSTRY Dahana, Raiza Nora; Indrawati, Nur Khusniyah; Mugiono, Mugiono
Jurnal Aplikasi Manajemen Vol. 19 No. 2 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.02.17

Abstract

This study aims to analyze the effect of product innovation, entrepreneurial orientation, and competitive advantage on marketing performance; test the effect of product innovation and entrepreneurial orientation towards marketing performance through competitive advantage as a mediation variable. The sample in this study was 69 owners of small and medium industries bakery in Ponorogo Residence who had made innovations on their products. The sampling technique in this study uses total sampling. Data analysis techniques used the approach Partial Least Squares (PLS). The results found that product innovation has a direct positive effect on marketing performance, entrepreneurial orientation has a direct positive effect on marketing performance, product innovation has a direct positive effect on competitive advantage, entrepreneurial orientation has a direct positive effect on competitive advantage, competitive advantage has a direct positive effect on marketing performance, product innovation has a positive effect on marketing performance through competitive advantage, and entrepreneurial orientation has a positive effect on marketing performance through competitive advantage. Competitive advantage acts as a partial mediating variable.
The Influence of Transaction-Based Satisfaction and Experience-Based Satisfaction toward Repurchase Intention with Brand Image as Mediation Variable for Virtual Hotel Operator Kalimasada, Kalimasada; Rofiq, Ainur; Mugiono, Mugiono
Jurnal Aplikasi Manajemen Vol. 22 No. 1 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.01.20

Abstract

This research investigates the factors influencing the Virtual Hotel Operator (VHO) customer's repurchase intention. This research implements transaction-based and experience-based satisfaction as the independent variables influencing repurchase intention, with brand image as the mediation variable. This research is classified as explanatory research, and the data were collected using an online survey method. The respondents comprised 200 customers who had purchased using VHO's platform of their own accord within the past year. The research data and hypothesis are analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The analysis shows that transaction-based satisfaction has a positive and significant effect on repurchase intention, while experience-based satisfaction has no positive and significant effect. The brand image also has a positive and significant effect on repurchase intention. The mediation test results indicated that brand image can play an important role in transaction-based satisfaction influence on repurchase intention, and experience-based satisfaction influence on repurchase intention.
THE EFFECT OF SERVICE QUALITY ON CUSTOMER RETENTION THROUGH COMMITMENT AND SATISFACTION AS MEDIATION VARIABLES IN JAVA EATING HOUSES Sari, Sulva Widya; Sunaryo, Sunaryo; Mugiono, Mugiono
Jurnal Aplikasi Manajemen Vol. 16 No. 4 (2018)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (361.589 KB) | DOI: 10.21776/ub.jam.2018.016.04.05

Abstract

The culinary business is faced with high competition to keep their customers, these conditions cause Javanese Restaurant expected to create customer retention through service quality. Therefore, this study aims to determine the relation of service quality, commitment, and satisfaction on customer retention and the effect of commitment and satisfaction as a mediator of service quality on customer retention. The analysis is based on 100 respondents who were customers of Javanese Restaurant in Kuta Utara Bali through a survey questionnaire. The measurement model of research hypothesis analysis using Partial Least Square (PLS) procedure. The result of the research indicates that service quality and commitment have no significant effect on customer retention while other variables have a significant effect. The effect of customer satisfaction fully mediates on the relationship of service quality on customer retention. This study contributes to a restaurant to combine strategies of improving service quality, commitment, and customer satisfaction, so that customer retention is realized through repeat purchases.
Utilitarian Shopping Value and Hedonic Shopping Value Influencing Repurchase Intention Mediated by Satisfaction Purnama, Mardiah; Mugiono, Mugiono; Rofiq, Ainur
Devotion : Journal of Research and Community Service Vol. 5 No. 4 (2024): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i4.704

Abstract

This research aims to explain and analyze the factors that influence Repurchase Intention in e-commerce in 5 big cities in Indonesia. This research is also intended to explain the Satisfaction variable that can mediate Utilitarian Shopping Value and Hedonic Shopping Value on repurchase intention. The subjects of this research are Indonesian consumers who shop online for fashion products in 5 cities, which are the cities with main source of ecommerce visitors. In this research, the Likert Scale was used as a research instrument measurement scale to determine the opinions of consumers in 5 city in Indonesia regarding the following three factors: (1) hedonic shopping value is necessary for e commerce in order to encourage users to make a repeat purchase/repurchase intent; (2) Utillitarian shopping value has a positive and significant effect on Repurchase intention; (3) Satisfactory shopping value perceived adventure journey in shopping, for example, to get value added in getting promos or discounts there can lead users to repeat purchases; and (4) Utilian shopping value can increase satisfaction; (5) satisfaction mediates the relationship between the two variables; (6) satisfaction is still able to have a significant influence on the motivation shopping value (Utiliarian and hedonitic) on epurchase intention, even though the nature of the satisfaction variable is partial mediation.
Antara Kemudahan dan Kerentanan: Analisis Yuridis Perlindungan Data Identitas Kependudukan dalam Aplikasi Digital: Between Ease and Vulnerability: Juridical Analysis of Population Identity Data Protection in Digital Applications Mugiono, Mugiono; Wiraguna, Sidi Ahyar
COSMOS : Jurnal Ilmu Pendidikan, Ekonomi dan Teknologi Vol 2 No 3 (2025): April - Mei
Publisher : PUSDATIN Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of digital technology accelerates the transformation of public services through population identity applications, but increases the risk of personal data vulnerability. This research analyzes the legal protection of population identity data in digital applications with a normative juridical approach, referring to Law No. 27 of 2022 on Personal Data Protection (PDP Law) and its relevance to Article 28G paragraph (1) of the 1945 Constitution which guarantees the right to privacy. The research aims to examine the effectiveness of the regulation in protecting user data and identify legal loopholes that could potentially be exploited by irresponsible parties. The scope of the research focuses on the implementation of the PDP Law in the context of digital population applications in Indonesia. The results show that although the PDP Law has provided a strong legal basis, three main challenges still hinder optimal protection, namely: (1) weak supervisory mechanisms, (2) low user awareness, and (3) unclear sanctions for violators. Research implications lead to policy recommendations in the form of strengthening supervisory institutions, socializing citizens' digital rights, and improving sanction provisions. The research conclusion emphasizes that the protection of population identity data requires a synergy between regulation, technology, and community participation.
Co-Authors Achmad Sudiro Ainur Rofiq Allya Ramadhina Andriani, Nova Bawana, Rachmad Aji Dahana, Raiza Nora Ida Yulianti Idris Kalimasada, Kalimasada Kurniawan, Ilham Agung Manshur Awalludin Mintarti Rahayu Noprianta, Dana Ananda Nur Khusniyah Indrawati Nurindra, Hana Tsabita Purnama, Mardiah Purwadita, Christianto Prasetyo Putri, Aini Adrianti Ruswandani, Putri Safitri, Vivin Anis Sari, Sulva Widya Sucihatiningsih Dian Wisika Prajanti Sunaryo Sunaryo Surachman Surachman Wahyono Wahyono Wijayanti, Risna Wiraguna, Sidi Ahyar