Article Per Year (5 Year)
p-Index From 2021 - 2026
1.497
P-Index
This Author published in this journals
All Journal TELKOMNIKA (Telecommunication Computing Electronics and Control) KONSELI: Jurnal Bimbingan dan Konseling (E-Journal) AS-SÂIS (JURNAL HUKUM TATA NEGARA ISLAM/SIYASAH) Multitek Indonesia : Jurnal Ilmiah Jurnal Kesehatan Tambusai Journal of Community Practice and Social Welfare (JaCiPS) Formosa Journal of Multidisciplinary Research (FJMR) Innovative: Journal Of Social Science Research
Azhari, Imam
Unknown Affiliation
Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Education Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Formosa Journal of Multidisciplinary Research (FJMR)

 1 
The Influence of Digital Marketing Via Instagram Ads and Product Quality on Increasing Sales in Rigis Jaya Coffee Lampung Barat Azhari, Imam; Sari, Wenny Permata
Formosa Journal of Multidisciplinary Research Vol. 3 No. 2 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i2.8196

Abstract

This research aims to analyze the influence of variables such as digital marketing and product quality on increasing Rigis Jaya West Lampung coffee sales. The population that is the focus of the research is all Rigis Jaya West Lampung coffee consumers using a sample of 100 respondents from Rigis Jaya West Lampung coffee consumers using a purposive sampling technique. The analytical method used is multiple linear regression. The findings from this research show that digital marketing and product quality have a partially significant effect on increasing sales. Simultaneously or together, digital marketing variables and product quality significantly increase sales and provide a variation between variables of 77.4%. This research recommends that Rigis Jaya West Lampung Coffee is expected to be active in using social media Instagram ads as a promotional medium to increase sales. Apart from that, it is also hoped that this research can be used as a reference for further research related to the influence of digital marketing, product quality, and increasing sales.
Co-Authors BB, Putri Eka Ramadhani Dian Artha Kusumaningtyas Dody Hartanto Fauzan, Parhan Fauzia, Mufied Fauziah, Mufied febriyanti febriyanti Hanum, Nuri Cholidah Herdiansyah, Diki Iwan Tri Riyadi Yanto Maranti, Safika Nopriani, Yora Nursari, Dea Putri Pulungan, Sahmiar Purwanti, Siwi Ratu Matahari Sari, Wenny Permata Sri Handayaningsih Uray Herlina, Uray YENI RIZAL Zulkipli Zulkipli