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All Journal INFORMASI Channel : Jurnal Komunikasi Komunikator Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Jurnal Audience Communicare : Journal of Communication Studies JURNAL LENSA MUTIARA KOMUNIKASI International Journal of Communication and Society International Journal of Visual and Performing Arts Journal of Social Studies (JSS) COMMICAST JOLLT Journal of Languages and Language Teaching
Anang Masduki
Universitas Ahmad Dahlan, Yogyakarta
Arts Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : INFORMASI

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The effect of network convergence on digital culture industry: Model construction of network industrial economics and empirical study on China Panqiang Niu; Anang Masduki; Xigen Li; Filosa Gita Sukmono
Informasi Vol 51, No 2 (2021): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v51i2.44986

Abstract

This paper constructs the model of network economics to study the effect of different levels of network convergence on the digital culture industry. Then uses regression models and mediating effect models to test the effect mechanism of network convergence on the digital culture industry of China.  This paper used panel data to conduct an empirical study. The data in this paper were quarterly. The time range was from the first quarter of 2009 to the third quarter of 2013 for 19 quarters.The three data types in econometrics are time series data, cross-sectional data, and panel data.The main conclusions are as follows. Network convergence brings positive policy effects and adverse capital effects. The impact of network convergence on firm performance of the digital culture industry is not statistically significant, and this effect also has no indirect effects on the test of mediating effect. However, network convergence indirectly leads to the reduction of operating costs of the digital culture industry. The indirect effect is brought by the chain mediating effect of policy effect and capital effect. The study could provide a reference for other countries and regions. Meanwhile, it can be used to analyze the impact of different media convergence on digital industries.
MITOS DAN HIPERREALITAS KOMUNIKASI POLITIK (Studi Iklan Pemilu Jusuf Kalla-Wiranto Versi Humble dan Mampu) Masduki, Anang
Informasi Vol. 45 No. 2 (2015): INFORMASI
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v45i2.7988

Abstract

One of the main elements in a modern democratic politics is widespread political advertisement. In the 2009 election in Indonesia, one of the main partner, namely Jusuf Kalla and Wiranto also do advertising, especially on television. This is done to boost the popularity and elektabilitasnya to win the election. And in these ads are myths and hyperreality. This study was conducted to uncover the myths and hyperreality that exist in the ad with the title "humble" and "mampu" belonging to the couple. The method used is semiotic theories of Roland Barthes. with a two-stage approach popularized by Roland Barthes, connotations and meanings denotation, meaning the disclosure of the symbols in advertising will be more striking. From the analysis found that the phrase statesman and populist become the focus of myths and hyperreality conducted by Jusuf Kalla and Wiranto in its advertising.Salah satu elemen politik dalam demokrasi modern adalah merebaknya iklan politik. Dalam pemilu 2009 di Indonesia salah satu pasangan yaitu Jusuf Kalla dan Wiranto juga melakukan iklan khususnya di televisi. Hal ini dilakukan untuk mendongkrak popularitas dan elektabilitasnya demi memenangkan pemilu. Di dalam iklan tersebut terdapat mitos dan hiperrealitas. Penelitian ini dilakukan untuk mengungkap mitos dan hiperrealitas yang ada dalam iklan dengan judul "humble" dan "mampu" milik pasangan tersebut. Adapun metode yang digunakan adalah teori semiotika Roland Barthes. dengan pendekatan dua tahap yang dipopulerkan oleh Roland Barthes, makna konotasi dan makna denotasi, pengungkapan makna simbol-simbol dalam iklan akan semakin mencolok. Dari analisis didapat bahwa frase negarawan dan merakyat menjadi fokus mitos dan hiperrealitas yang dilakukan oleh Jusuf Kalla dan Wiranto dalam iklannya.
Co-Authors Agus Triyono Alfaridhi, Dio Fahmi Ali, Raden Muhammad Caixie Tu Dani Fadillah Fajar Dwi Putra Filosa Gita Sukmono Gibbran Prathisara Gibran Pratishara Liu Jian Maria Efiyana Niu, Panqiang Panqiang Niu Panqiang Niu Panqiang Niu Panqiang Niu Pratishara, Gibran Prayudha, Prayudha Putra, Razhi Syuhada Ramadhan, Nathan Hilga Rendra Widyatama Rr. Octa Dwina Fauzia Ting Li Tu, Caixie Xigen Li Yana, Maria Effi