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All Journal MEDIA KONSERVASI SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) JURNAL MANAJEMEN AGRIBISNIS Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis AGROMIX Agriecobis : Journal of Agricultural Socioeconomics and Business Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat JUKESHUM: Jurnal Pengabdian Masyarakat Agribusiness Journal Journal Science Innovation and Technology (SINTECH) Agrifo: Jurnal Agribisnis Universitas Malikussaleh
NI MADE CLASSIA SUKENDAR
Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

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Study of Cost-benfit Analysis of Hydroponic Vegetables With Nutrient Film Technique Systems in Indonesia Ni Made Classia Sukendar; Ni Luh Made Indah Murdyani Dewi
JURNAL MANAJEMEN AGRIBISNIS Vol 11 No 01 (2023): Jurnal Managemen Agribisnis
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JMA.2023.v11.i01.p05

Abstract

Kajian ini bertujuan untuk membandingkan studi kelayakan finansial pada beberapa usahatani sayuran hidroponik sistem NFT di Indonesia. Kajian tentang kelayakan finansial menjadi penting untuk dilaksanakan guna sebagai bahan pertimbangan dalam pengambilan keputusan dalam suatu usahatani. Metode yang digunakan dalam kajian ini adalah studi literatur untuk pengambilan dara sekunder yang berasal dari beberapa jurnal yang terdiri dari nilai IRR, NPV, dan Net B/C Ratio. Terdapat empat usahatani sayuran hidroponik sistem NFT yang direview dalam kajian yang semuanya berkaitan dengan analisis biaya manfaat diantaranya usahatani sayuran hidroponik sistem NFT yang terletak di Bogor, Ciamis, Jakarta Timur, dan Banjarmasin. Kajian ini menghasilkan bahwa usahatani sayuran hidroponik NFT di Bogor, tepatnya di PT. Cifa Indonesia memiliki nilai NPV sebesar Rp. 33.478.083, IRR sebesar 52%, dan Net B/C Ratio sebesar 5,56. Ini menunjukkan bahwa usahatani sayuran hidroponik PT. Cifa Indonesia di Bogor lebih menguntungkan untuk dikembangkan daripada usahatani hidroponik sistem NFT lainnya. Hasil dari kajian ini diharapkan mampu menjadi acuan kepada pengembang usahatani sayuran hidroponik dengan sistem NFT.
Characteristic of Edelweiss Park Agrotourism Visitorsm in the Covid-19 Pandemic Time I Gede Bagus Dera Setiawan; Ni Made Classia Sukendar; Gede Mekse Korri Arisena
Agribusiness Journal Vol 5, No 2 (2022): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v5i2.1838

Abstract

Tourists have a vital role in the sustainability of a tourist destination. Edelweiss Park Agrotourism is a nature-based tourist destination managed by the local community, or Community Based Tourism (CBT). During the Covid - 19 pandemic still received visits from tourists. Researchers tried to examine from which areas tourists came to visit Edelweis Park Agrotourism during a pandemic using descriptive qualitative and quantitative analysis with a total sample of 100 which was determined using the accidental sampling method.From the discussion, it can be concluded that the characteristics of visitors based on the area of origin are divided into two, the first, are tourists who come from Bali spread from Denpasar, Bangli, Karangasem, Gianyar, Tabanan, Badung, and Klungkung. While from outside Bali, they are distributed from the areas of Lombok, Banyuwangi, West Java, East Nusa Tenggara (Kupang, Sumba, Flores), Surabaya, Jakarta, Tangerang, and West Kalimantan; The characteristics of visitors based on gender were dominated by female visitors as much as 64%; The characteristics of visitors based on average age are dominated by those aged 18 to 24 years with a total of 49 people (49%). Characteristics of visitors based on occupation, dominated by visitors who work as private employees as many as 53 people (53%); The characteristics of visitors based on the frequency of visits are dominated by first-time visitors (84%); Visitor characteristics based on information sources are dominated by information obtained from social media (71%).
NILAI TAMBAH COCOA BUTTER DAN COCOA POWDER PADA UNIT PENGOLAHAN HASIL (UPH) SARI BUMI, KABUPATEN JEMBRANA Dewi, Ni Luh Made Indah Murdyani; Sukendar, Ni Made Classia; Putra, I Putu Iwan Pramana
Agrifo : Jurnal Agribisnis Universitas Malikussaleh Vol. 9 No. 2 (2024): November 2024
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/ag.v9i2.19042

Abstract

Cocoa is a plantation commodity that plays an important role in the regional economy. Cocoa fruit is one of the products characterized by rottenness, damage, seasonality and variety. Prevention of damage to cocoa fruit from physical, biological and chemical influences must be immediately processed into fermented cocoa beans. The fermented cocoa beans must also be immediately processed into processed chocolate products so that they can be consumed. In addition, processed chocolate also adds a higher selling value. In 2021 cocoa production in Jembrana Regency amounted to 2,949.57 tons, down from the previous year due to pest and disease attacks, unfavorable weather, and lack of intensive care. In November-December, this research was conducted at Sari Bumi UPH in Jembrana Regency with the consideration that this UPH is famous internationally with the brand Cho-Jaensan. This study used key informants from three people including the chairman and treasurer as well as cocoa processing staff. The hayami method is the value-added data analysis used in this study. Value added can be interpreted as the difference value of commodities that get special treatment (output) and the value of sacrifice (input) which is used in one production cycle. Based on the capacity of the roasting machine, UPH only processes 20 cocoa beans that have been fermented to obtain 14 kg of cocoa nibs, then produces 13 kg of cocoa paste. From 13 kg of cocoa paste, 3.25 kg of cocoa butter is produced and the rest becomes butter pulp, then it is made into cocoa powder into 7.8 kg. A total of Rp 210,000 is spent on labor costs, Rp 239,880 for variable costs/other inputs, added value of Rp 38,577.52 and processing profit of Rp 28,077.52.
KOMPONEN DAYA TARIK AGROWISATA TAMAN EDELWEIS Sukendar, Ni Made Classia; Setiawan, I Gede Bagus Dera; Arisena, Gede Mekse Korri
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.9892

Abstract

The Edelweiss Park agrotourism is a leading agrotourism developed as a tourist attraction in Karangasem Regency. The component of agro-tourism attraction is essential to note for the sustainability of Edelweiss Park agrotourism. Attributes are one of the components of the agrotourism attraction of Edelweiss Park which consists of attractions, facilities, accessibility, and hospitality. This study aimed to look at the types of attractions, availability of facilities, accessibility, and the level of hospitality in Taman Edelweiss agrotourism. This research was carried out at the Edelweiss Park agrotourism, Banjar Dinas Temukus, Besakih Village, Rendang District, Karangasem Regency. The sampling technique used was purposive with a sample of 100 visitor respondents who had finished their activities in Taman Edelweiss agrotourism. The data analysis technique used is descriptive quantitative and descriptive qualitative analysis techniques. The results showed that the respondents strongly agreed and agreed with the types of attractions provided by Taman Edelweiss agrotourism. Respondents also strongly agreed and agreed with the facilities provided by Taman Edelweiss agrotourism. Furthermore, respondents felt they decided, were neutral, and even disagreed with the accessibility to Taman Edelweiss agrotourism. Finally, the respondents agree with the level of hospitality in Edelweiss Park agrotourism.
Optimization of MSME Business Through Tiktok Influencer-Based Digital Marketing Training: Optimalisasi Bisnis UMKM Melalui Pelatihan Digital Marketing Berbasis Influencer Tiktok Made Ary Esta Dewi Wirastuti, Ni; Made Classia Sukendar, Ni; Dian Rna Fajarini, Luh; Marcius Aquila, Brian; Wahyu Ari Wiratama, Putu; Gusti Ayu Agung Jaya Purnamasari, I
Jukeshum: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2025): Edisi Juli 2025
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jukeshum.v5i2.1847

Abstract

The food-based MSME (Micro, Small, and Medium Enterprises) sector holds significant potential in supporting economic growth, yet it still faces challenges in marketing and product quality. The Sari Mina Segara Traders Group (PSMS) in Sangsit Village, Buleleng, represents a food-processing MSME with strong potential in fish-based products but is constrained by limited marketing to local markets and simple packaging. This community service program aimed to enhance the competitiveness of PSMS through digital marketing optimization using TikTok and product packaging training. The implementation methods included socialization, digital marketing training, content creation practices, packaging technology utilization, mentoring, and evaluation. The results indicated significant improvements in participants’ skills, with 80% of members successfully producing promotional content on TikTok and 70% adopting new packaging designs that met modern market standards. The integration of digital marketing strategies and modern packaging proved effective in expanding market reach, increasing product attractiveness, and strengthening business identity. This program aligns with Sustainable Development Goals (SDGs) 8 (Decent Work and Economic Growth) and SDGs 9 (Industry, Innovation, and Infrastructure), while also supporting the Key Performance Indicators (IKU) of higher education institutions through the involvement of students and lecturers in community empowerment.
Pengaruh Atribut dan Layanan Terhadap Keputusan Berkunjung dan Kepuasan Wisatawan di Agrowisata Subak Jatiluwih Tabanan: Pengaruh Atribut dan Layanan Terhadap Keputusan Berkunjung dan Kepuasan Wisatawan di Agrowisata Subak Jatiluwih Tabanan Maharani, Sherina Agatha; Sukendar, Ni Made Classia
Journal Science Innovation and Technology (SINTECH) Vol. 6 No. 1 (2025): SINTECH JURNAL BULAN NOVEMBER 2025
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/t4fcy339

Abstract

Jatiluwih Subak Agrotourism is a leading tourist destination in Bali, renowned for its terraced rice fields and traditional subak irrigation system, which has been recognized by UNESCO as a world cultural heritage site. This study aims to (a) analyze the influence of attributes and services on the decision to visit; (b) analyze the influence of attributes and services on satisfaction; (c) analyze the influence of the decision to visit on satisfaction; (d) analyze the influence of attributes on satisfaction through the decision to visit as a mediating variable; (e) analyze the influence of services on satisfaction through the decision to visit as a mediating variable. This study used qualitative and quantitative approaches, using a survey method using questionnaires distributed to 100 tourist respondents visiting Jatiluwih Subak Agrotourism. Technique analysis used was Structural Equation Modeling with SmartPLS 4.1.1 software. The results showed that (a) attributes significantly influenced the decision to visit; (b) services significantly influenced the decision to visit; (c) attributes significantly influenced satisfaction; (d) services had no significant effect on satisfaction; (e) the decision to visit significantly influenced satisfaction. (f) attributes do not significantly influence satisfaction through the decision to visit as a mediating variable; (g) services significantly influence satisfaction through the decision to visit as a mediating variable. Thus, it is suggested that attribute management and improving service quality are important to increase tourist attractiveness and satisfaction.
Pengaruh Atribut dan Layanan dalam Membentuk Kepercayaan dan Keputusan Berkunjung ke Agrowisata Subak Jatiluwih Tabanan: Pengaruh Atribut dan Layanan dalam Membentuk Kepercayaan dan Keputusan Berkunjung ke Agrowisata Subak Jatiluwih Tabanan Oktaryanti, Ni Made Nita Dwi; Sukendar, Ni Made Classia
Journal Science Innovation and Technology (SINTECH) Vol. 6 No. 1 (2025): SINTECH JURNAL BULAN NOVEMBER 2025
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/2bjyqw37

Abstract

Jatiluwih Subak Agrotourism is known for its stunning natural panorama, especially its unique terraced rice fields and traditional irrigation system which has been recognized as a UNESCO World Cultural Heritage. This study aims to examine the influence between variables, namely: (a) attributes on tourists' trust and visiting decisions; (b) service quality on trust and visiting decisions; (c) trust on visiting decisions; (d) the role of trust as a mediating variable in the relationship between attributes and visiting decisions; and (e) the role of trust as a mediating variable in the relationship between services and visiting decisions. The approach used is qualitative and quantitative with a survey method by distributing questionnaires to 100 tourist respondents who visited Jatiluwih Subak Agrotourism. Data analysis was carried out using Structural Equation Modeling (SEM) using SmartPLS 4.1 software. The results of the study show that: (a) attributes have a positive and significant effect on trust; (b) services have a positive and significant effect on trust; (c) attributes have a positive and significant effect on visiting decisions; (d) services have a positive and significant effect on visiting decisions; (e) trust has a positive and significant influence on the decision to visit; (f) attributes are not proven to have a significant influence on the decision to visit through trust as a mediating variable; and (g) service has a significant influence on the decision to visit with trust as a mediating variable. Suggestions that can be given to managers include arranging parking areas, conducting routine evaluations, and providing consistency in services to maintain tourists' trust and decisions.
Pengaruh Atribut, Citra, dan Layanan Dalam Membentuk Kepercayaan Pengunjung Agrowisata di Subak Jatiluwih Tabanan: Pengaruh Atribut, Citra, dan Layanan Dalam Membentuk Kepercayaan Pengunjung Agrowisata di Subak Jatiluwih Tabanan Patricia, Desak Gede Fitri; Sukendar, Ni Made Classia
Journal Science Innovation and Technology (SINTECH) Vol. 6 No. 1 (2025): SINTECH JURNAL BULAN NOVEMBER 2025
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/ardxd108

Abstract

Agrotourism of Subak Jatiluwih is an agrotourism located in Tabanan Regency, renowned for its unique terracing system and its preservation of traditional irrigation methods, which has been recognized as a UNESCO World Heritage Site since 2012. The purpose of this research is to (a) analyze the influence of attributes on visitor trust at Subak Jatiluwih Agrotourism; (b) analyze the influence of image in shaping visitor trust at Subak Jatiluwih Agrotourism; (c) analyze the influence of service quality in shaping visitor trust at Subak Jatiluwih Agrotourism. This study employs both qualitative and quantitative approaches through a survey method by distributing questionnaire to 100 visitors at Subak Jatiluwih Agrotourism. The data analysis technique used is Structural Equation Modeling with the SmartPLS 4.1.1 software. The result show that (a) agrotourism attributes significant effect on visitor trust; (b) the agrotourism image insignificant effect on visitor trust; (c) the quality of agrotourism services significant effect on visitor trust. Therefore, it is recommended to pay more attention to and improve the existing agrotourism image to influence visitor trust.
Agritourism as a Model for Subak Conservation in Bali Surya Diarta, I Ketut; Sukendar, Ni Made Classia; Sudana, I Putu
Media Konservasi Vol. 31 No. 1 (2026): Media Konservasi Vol 31 No 1 January 2026
Publisher : Department of Forest Resources Conservation and Ecotourism - IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/medkon.31.1.55

Abstract

This research investigates the role of agritourism in conserving Subak Jatiluwih as a UNESCO World Heritage Site in Bali, based on the Tri Hita Karana philosophy. This study seeks to investigate how agritourism operates as a device for the conservation of traditional agricultural landscapes when threatened by modernisation and tourism.The study employed an ethnographic case study involving fieldwork, interviews, participant observation, and document analysis. Fieldwork was conducted from June to November 2024, using purposive sampling to gather insights from 20 informants, including Subak leaders, farmers, tourism actors, community representatives, government officials, and visitors, providing a comprehensive, multilevel understanding of Subak Jatiluwih. This study identified four critical means by which agritourism promotes conservation: institutional strengthening, ritual conservation, experiential engagement, and the equitable distribution of benefits. Agritourism ensures the continuity of traditional farming and contributes to the dissemination of spiritual-ecological values and the involvement of the youth and the population of the communities concerned. However, there have also been criticisms of issues ranging from unequal benefits to cultural commodification. This evidence-based study demonstrates that adaptive and inclusive governance are essential for achieving fair outcomes. The framework provides transferable lessons on how agritourism can mediate economic, ecological, and cultural interests in heritage landscapes and offers a template for other rural contexts in Southeast Asia and elsewhere.
Peningkatan Inovasi dan Minat Perempuan Menekuni Bidang Agribisnis melalui Komunikasi Pemberdayaan Masyarakat di Desa Abiansemal Sukendar, Ni Made Classia; Arisena, Gede Mekse Korri; Bimantara, Putu Oki; Saputra, Kadek Edi; Fitriani, Yuyun; Dewi, Anak Agung Istri Agung Peradnya; Merta, I Kadek Surya Dwi; Rahayu, Ni Nyoman Ayu Prapti
Abdimas Galuh Vol 8, No 1 (2026): Maret 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v8i1.21454

Abstract

Dibalik kegemaran dalam budidaya Anggrek, fenomena yang terjadi adalah budidaya Anggrek kerap kurang oprimal. Budidaya Anggrek, kerap kurang ideal karena faktor lingkungan. Padahal tanaman Anggrek memiliki daya tarik dan harga yang cukup tinggi dipasaran. Oleh karenanya diperlukan ide - ide dari narasumber untuk berbagi pengalaman tentang bagaimana proses aklimatisasi Anggrek dengan menggunakan colchicine. Dalam hal ini praktik komunikasi pemberdayaan masyarakat dilakukan oleh narasumber dengan mentransferkan pengetahuan mengenai proses aklimatisasi Anggrek kepada kelompok ibu - ibu PKK di Desa Abiansemal. Tujuan dari kegiatan ini diantaranya : Agar mengetahui teori yang perlu diperhatikan dalam komunikasi pemberdayaan masyarakat, Agar wawasan peserta pentingnya menjadi masyarakat mandiri dengan membuka peluang usaha yang ada, Agar peserta mengetahui dan memahami tanaman Anggrek mempunyai daya tarik tinggi, Agar peserta mengetahui dan memahami bagaimana mengembangkan tanaman Anggrek yang lebih unik. Metode untuk melaksanakan kegiatan ini adalah penyuluhan dan workshop. Hasil kegiatan yaitu : pemaparan dan praktik langsung dari proses aklimatisasi Anggrek dengan perlakuan colchicine, penerbitan artikel berita di media massa dan HAKI video kegiatan pengabdian. Dapat disimpulkan bahwa penyuluhan dan pelatihan dengan mendatangkan narasumber ahli dibidang pengembangan tanaman Anggrek, kepada Ibu – ibu PKK Desa Abiansemal sangatlah penting adanya, terutama dalam membangun kemandirian usaha di bidang agribisnis.
Co-Authors A.A.A. Wulandira Sawitri Djelantik Agung Prijanto Anak Agung Gede Sugianthara Anak Agung Keswari Krisnandika Bimantara, Putu Oki Cahyani, Desak Dwi Asthri Dewi, Anak Agung Istri Agung Peradnya Dewi, Ni Made Ayu Vionita Dina Lare Dunensa DWI PUTRA DARMAWAN FREDERICK GERALDI WIWAHA Gede Mekse Korri Arisena Gusti Ayu Agung Jaya Purnamasari, I I Gde Pitana, I Gde I Gede Bagus Dera Setiawan I GUSTI AGUNG AYU AMBARAWATI I GUSTI AYU AGUNG LIES ANGGRENI I Gusti Bagus Ananta Wijaya Putra I Ketut Surya Diarta I NYOMAN GEDE ASTAWA I PUTU SUDANA KETUT BUDI SUSRUSA Luh Dian Rna Fajarini Made Ary Esta Dewi Wirastuti, Ni Made Satria Wibawa, Made Satria Maharani, Sherina Agatha Marcius Aquila, Brian Merta, I Kadek Surya Dwi NI LUH MADE INDAH MURDYANI DEWI NI NYOMAN ARI MAYADEWI NI WAYAN FEBRIANA UTAMI NURUL SOLEKAH Nyoman Tri Lukpitasari Korri Oktaryanti, Ni Made Nita Dwi Patricia, Desak Gede Fitri Purnamasari, I Gusti Ayu Agung Jaya Putra, I Putu Iwan Pramana PUTU AYU WINDA PRASETYANING EKASUCI Rahayu, Ni Nyoman Ayu Prapti Saputra, Kadek Edi Setiawan, I Gede Bagus Dera THERESIA I GUSTI AGUNG BULAN Wahyu Ari Wiratama, Putu WIDHIANTHINI WIDHIANTHINI Yuyun Fitriani