Claim Missing Document
Check
Articles

Found 12 Documents
Search

KOMUNIKASI PEMBINAAN USIA DINI DI SEKOLAH SEPAK BOLA ARIS INDARTO FOOTBALL ACADEMY Corrina Kayla Shatiani; Flora Meliana Siahaan
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 03 (2026): Volume 12 Nomer 03, September 2026 Publication
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i03.17643

Abstract

This research was motivated by the importance of communication in the early-age coaching process at a football school. Effective communication functions not only as a means of delivering training instructions but also plays an essential role in building motivation, instilling discipline, shaping character, and establishing positive relationships between coaches and students. Aris Indarto Football Academy (AIFA) implements a coaching concept that emphasizes the learning process, making communication one of the key factors in achieving successful player development. The purpose of this study is to identify and describe the communication process used in early-age coaching at Aris Indarto Football Academy and to determine the factors influencing the effectiveness of communication between coaches and students. This research employed a constructivist paradigm with a descriptive qualitative approach. Data were collected through observation, in-depth interviews, and documentation. The research informants consisted of Coach Aris Indarto as the key informant and one student of Aris Indarto Football Academy as the supporting informant. Data were analyzed through data reduction, data presentation, and conclusion drawing. The findings indicate that the coaching communication process at Aris Indarto Football Academy is conducted through interpersonal, two-way communication, including pre-training briefings, direct guidance during training sessions, and evaluations after training. The coach uses simple and understandable language, demonstrates techniques directly, provides motivation and constructive feedback, and develops close relationships with students through personal approaches. Based on Joseph A. DeVito's Interpersonal Communication Theory, the communication practiced fulfills the characteristics of openness, empathy, supportiveness, positiveness, and equality. This communication has a positive impact on students' understanding, self-confidence, discipline, teamwork, responsibility, and character development. Factors influencing communication effectiveness include the use of simple language, two-way communication, direct demonstrations, close relationships between coach and students, and regular evaluations. Meanwhile, communication barriers include differences in students' personalities, lack of concentration during training, reluctance to ask questions, and varying levels of understanding. These obstacles are addressed through personal interpersonal communication, enabling students to express their difficulties more comfortably. In conclusion, interpersonal communication plays a significant role in the success of early-age coaching at Aris Indarto Football Academy. Communication that is open, empathetic, supportive, and respectful creates an effective coaching process that not only improves students' football skills but also develops their character and mental readiness in accordance with the academy's coaching objectives.
STRATEGI KOMUNIKASI PEMASARAN KOPI KENANGAN MELALUI KONTEN INSTAGRAM DALAM MENARIK PERHATIAN GENERASI Z PADA GERAI DUREN SAWIT Shafiqah Hermansyah; Flora Meliana Siahaan
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 03 (2026): Volume 12 Nomer 03, September 2026 Publication
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i03.17724

Abstract

The rapid development of social media has transformed the way companies build marketing communication with consumers. Instagram has become one of the digital platforms widely used by businesses, including Kopi Kenangan, to deliver product information, promotional messages, and establish relationships with their target audience, particularly Generation Z. This study aims to examine Kopi Kenangan's marketing communication strategy through Instagram content in attracting the attention of Generation Z at the Duren Sawit outlet. This research employed a qualitative approach using a descriptive research design within a constructivist paradigm. Data were collected through in-depth interviews, observation of Kopi Kenangan's official Instagram account, and documentation. Informants were selected using purposive sampling, consisting of Generation Z individuals who actively use Instagram, follow Kopi Kenangan's official Instagram account, and have purchased Kopi Kenangan products. Data were analyzed using the Miles, Huberman, and SaldaƱa model, including data condensation, data display, and conclusion drawing and verification. The findings indicate that Kopi Kenangan's marketing communication strategy successfully attracts the attention of Generation Z through appealing visual content, clear message delivery, communication style that matches the characteristics of the audience, creative content that follows social media trends, and relevant promotional content. Furthermore, Reels content was perceived as more effective in capturing attention because it is interactive, informative, and provides a more engaging product presentation. The study concludes that Kopi Kenangan's marketing communication strategy implemented through Instagram content aligns with the Attention stage of the AIDA model in attracting Generation Z toward the brand and its products.