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All Journal INTERACTION: Jurnal Pendidikan Bahasa Didaktik : Jurnal Ilmiah PGSD STKIP Subang Akrab Juara : Jurnal Ilmu-ilmu Sosial Al-MIKRAJ: Jurnal studi Islam dan Humaniora PENGABDIAN SOSIAL Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri
Flora Meliana Siahaan
Universitas Bina Sarana Informatika
Humanities Biochemistry, Genetics & Molecular Biology Chemistry Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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KOMUNIKASI PEMBINAAN USIA DINI DI SEKOLAH SEPAK BOLA ARIS INDARTO FOOTBALL ACADEMY Corrina Kayla Shatiani; Flora Meliana Siahaan
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 03 (2026): Volume 12 Nomer 03, September 2026 Publication
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i03.17643

Abstract

This research was motivated by the importance of communication in the early-age coaching process at a football school. Effective communication functions not only as a means of delivering training instructions but also plays an essential role in building motivation, instilling discipline, shaping character, and establishing positive relationships between coaches and students. Aris Indarto Football Academy (AIFA) implements a coaching concept that emphasizes the learning process, making communication one of the key factors in achieving successful player development. The purpose of this study is to identify and describe the communication process used in early-age coaching at Aris Indarto Football Academy and to determine the factors influencing the effectiveness of communication between coaches and students. This research employed a constructivist paradigm with a descriptive qualitative approach. Data were collected through observation, in-depth interviews, and documentation. The research informants consisted of Coach Aris Indarto as the key informant and one student of Aris Indarto Football Academy as the supporting informant. Data were analyzed through data reduction, data presentation, and conclusion drawing. The findings indicate that the coaching communication process at Aris Indarto Football Academy is conducted through interpersonal, two-way communication, including pre-training briefings, direct guidance during training sessions, and evaluations after training. The coach uses simple and understandable language, demonstrates techniques directly, provides motivation and constructive feedback, and develops close relationships with students through personal approaches. Based on Joseph A. DeVito's Interpersonal Communication Theory, the communication practiced fulfills the characteristics of openness, empathy, supportiveness, positiveness, and equality. This communication has a positive impact on students' understanding, self-confidence, discipline, teamwork, responsibility, and character development. Factors influencing communication effectiveness include the use of simple language, two-way communication, direct demonstrations, close relationships between coach and students, and regular evaluations. Meanwhile, communication barriers include differences in students' personalities, lack of concentration during training, reluctance to ask questions, and varying levels of understanding. These obstacles are addressed through personal interpersonal communication, enabling students to express their difficulties more comfortably. In conclusion, interpersonal communication plays a significant role in the success of early-age coaching at Aris Indarto Football Academy. Communication that is open, empathetic, supportive, and respectful creates an effective coaching process that not only improves students' football skills but also develops their character and mental readiness in accordance with the academy's coaching objectives.
STRATEGI KOMUNIKASI PEMASARAN KOPI KENANGAN MELALUI KONTEN INSTAGRAM DALAM MENARIK PERHATIAN GENERASI Z PADA GERAI DUREN SAWIT Shafiqah Hermansyah; Flora Meliana Siahaan
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 03 (2026): Volume 12 Nomer 03, September 2026 Publication
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i03.17724

Abstract

The rapid development of social media has transformed the way companies build marketing communication with consumers. Instagram has become one of the digital platforms widely used by businesses, including Kopi Kenangan, to deliver product information, promotional messages, and establish relationships with their target audience, particularly Generation Z. This study aims to examine Kopi Kenangan's marketing communication strategy through Instagram content in attracting the attention of Generation Z at the Duren Sawit outlet. This research employed a qualitative approach using a descriptive research design within a constructivist paradigm. Data were collected through in-depth interviews, observation of Kopi Kenangan's official Instagram account, and documentation. Informants were selected using purposive sampling, consisting of Generation Z individuals who actively use Instagram, follow Kopi Kenangan's official Instagram account, and have purchased Kopi Kenangan products. Data were analyzed using the Miles, Huberman, and Saldaña model, including data condensation, data display, and conclusion drawing and verification. The findings indicate that Kopi Kenangan's marketing communication strategy successfully attracts the attention of Generation Z through appealing visual content, clear message delivery, communication style that matches the characteristics of the audience, creative content that follows social media trends, and relevant promotional content. Furthermore, Reels content was perceived as more effective in capturing attention because it is interactive, informative, and provides a more engaging product presentation. The study concludes that Kopi Kenangan's marketing communication strategy implemented through Instagram content aligns with the Attention stage of the AIDA model in attracting Generation Z toward the brand and its products.
STRATEGI KOMUNIKASI BIRO INFORMASI PERTAHANAN KEMENTERIAN PERTAHANAN DALAM MEMPERKENALKAN LORONG SEJARAH SEBAGAI WISATA EDUKASI PERTAHANAN Narendra Prema Dwi Ekananda; Flora Meliana Siahaan
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 03 (2026): Volume 12 Nomer 03, September 2026 Publication
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i03.18183

Abstract

The increasing mobility of domestic tourism and the rapid growth of digital penetration in Indonesia have encouraged the Ministry of Defense to launch the Lorong Sejarah (History Corridor) program as a defense education tourism initiative. Consequently, an appropriate public communication strategy is required to ensure that historical messages and national values are effectively conveyed to the broader community. This study employs Lasswell’s communication model and Cangara’s communication strategy framework, which consists of the stages of research, planning, implementation, evaluation, and reporting, as its theoretical foundation, supported by public relations concepts to examine the role of the Defense Information Bureau. A descriptive qualitative approach was adopted, with data collected through in depth interviews, observation, and documentation involving five informants. The data were processed through data verification, categorization, simplification, and narrative organization, and subsequently analyzed using the interactive model of Miles, Huberman, and Saldaña. The trustworthiness of the findings was ensured through source and technique triangulation. The results indicate that the research and planning stages were conducted adequately with clear audience segmentation, while the implementation stage integrated face to face and digital communication channels in a complementary manner. However, the evaluation and reporting stages remained anecdotal and lacked systematic measurement. All five elements of Lasswell’s communication model were identified, generating cognitive, affective, and conative effects among visitors. Nevertheless, several challenges persist, including limited resources, the absence of formal written policy guidelines, and the need to improve message relevance for younger generations. This study concludes that the communication strategy implemented by the Defense Information Bureau has been effective at the micro level but requires stronger institutional support at the macro level.
STRATEGI KOMUNIKASI PEMASARAN MELALUI TIKTOK DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN PADA PT CHERY ARTA KELAPA GADING Muhammad Farhan Amiludin; Flora Meliana Siahaan
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 03 (2026): Volume 12 Nomer 03, September 2026 Publication
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i03.18411

Abstract

The rapid growth of TikTok has shifted automotive marketing strategies from conventional approaches toward more personal and interactive digital marketing. PT Chery Arta Kelapa Gading utilizes TikTok as a marketing communication medium to increase consumer purchasing decisions amid competitive pressure in the automotive industry. This study aims to analyze the marketing communication strategy implemented TikTok using the AISAS Theory (Attention, Interest, Search, Action, Share) and Persuasive Communication Theory as its theoretical framework. This research applies a descriptive-analytical qualitative method within a constructivism-interpretivism paradigm. Data were collected through unstructured interviews, participant observation, and documentation involving five informants, then processed using the Miles and Huberman analysis technique consisting of data reduction, data display, and conclusion drawing. The findings show that the dealer successfully implemented the AISAS stages sequentially: leveraging TikTok's algorithm and trends to capture attention, educational content to build interest, interactive features to facilitate information search, an omnichannel strategy to drive purchase action, and consumer testimonials that trigger a sustainable marketing cycle. Elements of persuasive communication further reinforced message consistency and consumer trust. The study concludes that alignment between digital content and offline service is a key factor in the success of the marketing strategy.
Co-Authors Alex Hartono Amalliah Amalliah Amalliah Bonardo Marulitua A Corrina Kayla Shatiani Fadia Lisa Radinka Gayatri Dewi George Wilhelm Bender Iga Cilvia Arisman Mega Angkasa Muhammad Farhan Amiludin Narendra Prema Dwi Ekananda Rizky Hidayat RR Roosita Cindrakasih Safrezi Fitra Shafiqah Hermansyah Wina Ayu Pratiwi