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Journal : IKRA-ITH ABDIMAS

Merancang Kemasan Produk Melalui Aplikasi Smartphone (Penyuluhan Usaha Pertanian, Peternakan, dan UMKM Desa Pringkasap, Kecamatan Pabuaran, Kabupaten Subang) Sularso Budilaksono; Supradaka Supradaka; Ahmad Muhammad Thantawi; Maya Syafriana Effendi; Euis Puspita Dewi; Rilla Sovitriana; Maharani Imran
IKRA-ITH ABDIMAS Vol 5 No 3 (2022): IKRAITH-ABDIMAS Vol 5 No 3 November 2022
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v5i3.2169

Abstract

Minimnya pengetahuan dan pemahaman tentang Teknologi, Aplikasi Komputer dan Android untuk bersaing dalam dunia bisnis di era digital dikalangan petani, peternak dan pelaku UMKM Desa,di Desa Pringkasap Kecamatan Pabuaran Kabupaten Subang - Jawa Barat, Indonesia, telah menarik perhatian dosen-dosen Universitas Persada Indonesia YAI untuk melakukan penyuluhandengan tema Pengenalan Teknologi, Aplikasi Komputer dan Android untuk Pemasaran Hasil Peternakan, Perikanan dan UMKM Desa. Dengan tujuan agar produk yang dihasilkan mampuberkembang dan bersaing di pasar lokal, Nasional, maupun Internasional. Para peserta diberikan pengetahuan, motivasi dan peragaan untuk menggunakan teknologi komputer aplikasi smartphonedengan teknologi Android. Metode yang digunakan pada kegiatan pengabdian masyarakat ini berupa penyuluhan kepada 29 petani, peternak dan pelaku UMKM. Hasil dari kegiatan pengabdian masyarakat ini menunjukkan adanya peningkatan pengetahuan dan pemahaman tentang Teknologi, Aplikasi Komputer dan Android untuk bersaing dalam dunia bisnis di era digital. Saran dari hasil kegiatan ini adalah perlunya workshop mengenai penggunaan atau pemanfaatan aplikasi pada computer dan smartphone untuk membuat berbagai desain khusunya desain kemasan produk, agar lebih menarik dan mampu bersaing di pasaran.
Penyuluhan Manajemen, Komunikasi Digital, dan Branding Usaha Pertanian, Peternakan, dan UMKM Desa Pringkasap Kabupaten Subang Maharani Imran; Eka Rakhmat Kabul; Bida Sari; Shafenti Shafenti; Nur Wahyuni; Mahzumi Mahzumi; Rinaldi Rinaldi
IKRA-ITH ABDIMAS Vol 6 No 1 (2023): IKRAITH-ABDIMAS Vol 6 No 1 Maret 2023
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v6i1.2365

Abstract

Knowledge and understanding of agricultural management and the use of digital communicationtechnology are essential in agriculture and village MSMEs. Lecturers from the University of PersadaIndonesia YAI conduct training on agricultural management, digital communication, and branding to enablefarmers and MSME stakeholders to expand their business to local, national, or international markets.Farmers and MSME actors are motivated to use digital communication media such as social media, websites,smartphone applications and others. The method used in this community service activity is to provideextension services to 31 farmers and MSME actors in Pringkasap village, Pabuaran district, Subang regency,West Java province, Indonesia. The result of this community service activity is an increase in knowledge aboutthe importance of agricultural management, digital communication, and branding for sustainablecommunication of products and brands. The results of this activity indicate that further training onagricultural management, digital communication, and branding is needed, not only with the extensionmethod, but also with the simulation method using complete materials and tools that can be applied directlyat the business site. MSME actors need to be trained in the use of computer and smartphone applications,and it is necessary to establish a special forum for business development.
Pemanfaatan Media Informasi Digital Pada Yayasan Sosial Graha Yatim dan Dhu’afa Jakarta Pusat Maharani Imran
IKRA-ITH ABDIMAS Vol 6 No 2 (2023): IKRAITH-ABDIMAS Vol 6 No 2 Juli 2023
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v6i2.2462

Abstract

The Graha Yatim and Dhu'afa social foundations in Central Jakarta rely on sources of funds from the community to meet the needs of educational expenses, etc., so they need information media for donors. The purpose of this non-profit activity is to provide support to the managers of the Graha Yatim and Dhu'afa social foundations in Central Jakarta in creating e-newsletters. This support is provided through lectures and practical exercises. This activity was welcomed by the administrators and orphanage children and resulted in an interesting and informative e-newsletter that is distributed to the broader community. The results of this research suggest that the orphanage caretakers can continue the creation of this e-newsletter and disseminate it through social media.