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Journal : JURNAL ADMINISTRASI BISNIS

Pengaruh Multi Level Marketing Terhadap Penjualan Produk Serum Vitamin C Salisa Effendi, Wiranto J. C; Kalangi, Johnny A. F.; Mukuan, Danny D. S.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 9, No 3 (2019)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.9.3.2019.25516.73-82

Abstract

The purpose of this study was to examine the effect of Multilevel Marketing on the sale of Serim Vitamin C Salisa. Cosmetics has become one of the human needs in general. One of the cosmetics companies that saw this opportunity and marketed its products in Indonesia, namely PT. Aura Cantik Indonesia. This type of research is quantitative research. The data validity test results obtained all items in question declared valid. Furthermore, Anova output above is known that the calculated F value = 744,645 with a significance of 0,000 <0.05 then the regression model can be used to predict Multi-Level Marketing (X) variables or in other words, there are the influence of Multi-Level Marketing (X) variables on Sales variables ( Y). Furthermore, the results of the Determination Coefficient Test, R Square of 88.5% which states that the variable Sales of Vitamin C Salisa (Y) Serum Products is influenced by the Multi-Level Marketing (X) influence variable, while the remaining 11.5% is influenced by other variables that are not in this study.
Pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan Pada Bengkel Pelita Motor Bimbing, Alfin; Tamengkel, Lucky F.; Mukuan, Danny D. S.
JURNAL ADMINISTRASI BISNIS (JAB) Vol. 14 No. 1 (2024)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.14.1.43-47

Abstract

This study aims to determine whether service quality affects customer satisfaction at Pelita Motor Workshop. This research is quantitative research with a simple linear regression analysis technique. The sample in this study amounted to 60 respondents. Statistical tests used in this study were validity tests, reliability tests, normality tests, simple correlation coefficient tests, partial tests, and determination tests. proved to be correct and acceptable. Through the determination test, it was found that service quality had an effect of 63,5% on customer satisfaction at Pelita Motor Workshop.