Article Per Year (5 Year)
p-Index From 2021 - 2026
0.778
P-Index
This Author published in this journals
All Journal Jurnal Riset Akuntansi dan Bisnis Jurnal Review Pendidikan dan Pengajaran (JRPP) JURNAL ILMIAH MAKSITEK IICSDGs Proceeding International Applied Business and Engineering Conference
Muhammad Zuardi
Dosen Jurusan Akuntansi Politeknik Negeri Medan
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : IICSDGs

 1 
THE INFLUENCE OF ONLINE MARKETING STRATEGY ON MSME SALES IN MEDAN CITY DURING PANDEMY COVID-19 Muhammad Zuardi
International Interdisciplinary Conference on Sustainable Development Goals Vol 3 No 1 (2020): Proceedings of International Interdisciplinary Conference on Sustainable Developm
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (321.441 KB)

Abstract

The spread of the Covid 19 virus has an impact on decreasing turnover of entrepreneurs, including small entrepreneurs who partner with online applications. An online marketing strategy is needed that can increase sales volume during a pandemic. This study aims to recommend the right marketing strategy to increase sales. Selling is an integrated effort to develop strategic plans aimed at satisfying the needs and desires of buyers, in order to get sales that generate profits. The results showed that the online marketing strategy did not significantly increase the sales of MSMEs in Medan City during the Covid-19 Pandemic. 10.5% of MSME sales in Medan City During the Covid-19 Pandemic can be explained or influenced by the Online Marketing Strategy, while the rest is explained or influenced by other variables
Co-Authors Ahmad Kholil BENHUR PAKPAHAN Cahyoginarti Cahyoginarti Desfrida, Mardelia Hubbul Wathan Irma Suryani Lubis Rehulina Bangun Sudarsono Sudarsono SUDARSONO SUDARSONO Tarikh Al Hafizh Hasibuan Zuhirsyan, Muhammad