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All Journal Tourism Scientific Journal Altasia : Jurnal Pariwisata Indonesia SIGMA TEKNIKA Jurnal Mata Pariwisata Media Bina Ilmiah Jurnal Menata Jurnal Keker Wisata: Kegiatan Pengabdian Kepada Masyarakat Journal of Event, Travel and Tour Management Khidmat: Journal Community Service
Rosie Oktavia Puspita Rini
Politeknik Pariwisata Batam
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Analisis Sales Promotion dan Personal Branding Terhadap Keputusan Pembelian Paket Pernikahan Venrose Wedding Organize di Kota Bandung Rosie Oktavia Puspita Rini; Tirta Mulyadi; Dimas Akmarul Putera; Aulia Agung Dermawan; Wahyudi Ilham
Journal of Event, Travel and Tour Management Vol. 2 No. 2 (2022)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jett.v2i2.765

Abstract

This study aims to determine the effect of Sales Promotion and Personal Branding, partially or simultaneously on the decision to purchase a Venrose WO wedding package. This study uses quantitative methods using a sample of 100 respondents. Primary data and secondary data are used as data sources in this study. This study uses the SPSS tool for multiple linear regression analysis. The results showed that Sales Promotion partially had a significant effect on purchasing decisions, Personal Branding partially had a significant effect on purchasing decisions, and Sales Promotion and Personal Branding simultaneously had a very significant effect on purchasing decisions.
PELATIHAN HOSPITALITI DAN PEMBUATAN PRODUK MUFFIN BAGI GURU TK TERAMIA DI KOTA BATAM Rosie Oktavia Puspita Rini; Syafrudin Rais; Andri Wibowo; Maryati
JURNAL KEKER WISATA Vol. 1 No. 1 (2023): JANUARI 2023
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v1i1.95

Abstract

Community Service activities are carried out at the Batam Tourism Polytechnic by collaborating with the Teramia Kindergarten Education Institute as a partner. Making muffin products and explaining hospitality is the main theme currently being carried out by lecturers at the Batam Tourism Polytechnic. The dedication was carried out well in November 2023 and received full support from Kindergarten teachers, parents and students of Teramia Kindergarten. The purpose of Community Service activities is to foster a sense of togetherness with children through a dish, starting from making gluten free muffin products at the Batam Tourism Polytechnic which generates creativity for kindergarten children, thus improving the quality and cleanliness of muffin production dedicated to the development of child hospitality.    
Sosialisasi Profesi, Jenjang Karir Bidang Kuliner Dan Cooking Demo Chocolate Praline Di SMK Adimulia Batam Agung Arif Gunawan; Rosie Oktavia Puspita Rini; Miratia Afriani; Tirta Mulyadi
JURNAL KEKER WISATA Vol. 1 No. 2 (2023): JULI 2023
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v1i2.154

Abstract

At this time the culinary business in Indonesia is increasingly in demand. At present the need for food and beverage is no longer a mere basic need that must be met, but has become a trend among the people. Many think that a prospect business today is the culinary business. So do not be surprised if the growth of the culinary industry in Indonesia is expected to grow and this is certainly an attractive opportunity for culinary business entrepreneurs. School is a place of education that is commonly used by everyone. At this time schools not only provide services in the form of education, but also compete to provide more services than other schools. This is intended so that the school will be more in demand by the community because of its advantages and to improve the image of the school. For this reason, schools need to convey information about the advantages they have so that they are known and known by the wider community. With the development of the culinary business which is increasingly rapid and advanced, the Batam Tourism Polytechnic strives to contribute to meeting the needs of quality human resources for the development of the culinary world at home and abroad
Bimbingan Pengembangan Teknis Program Pembelajaran Praktikum SMK Di SMK Adimulia Batam Rosie Oktavia Puspita Rini; tirta Mulyadi; Agung Arif Gunawan; Miratia Afriani; Wahyudi Ilham
JURNAL KEKER WISATA Vol. 1 No. 2 (2023): JULI 2023
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v1i2.168

Abstract

This article includes research findings exploring how vocational education institutions should play their best role in preparing graduates for the world of work. The aim of this study is to provide an element for vocational education to meet the growing demand. This research uses the literature review method by deepening the literature and previous research results. The research aims to answer two questions, namely what is the current status of vocational training and what needs to be done to improve the quality of vocational training, especially in the face of advances in science and technology in the era of the industrial revolution 4.0. . The conclusion of this study is that there are still things that can be improved such as increasing the capacity of professional teachers, increasing synergy and pentahelix collaboration, revitalizing professional education with more experts. educational machinery, rebranding through direct research to industry and comparative in more advanced educational institutions both at home and abroad, while adding personality to students. Therefore, it is hoped that vocational education can participate in real efforts to implement government programs aimed at advancing Indonesia by preparing superior human resources.
Edukasi Strategi Marketing Wirausaha Produk Roti Lapas Batam (ROPASTAM) Warga Binaan Lapas Kelas II Batam Eva Amalia; Agung Arief Gunawan; Rosie Oktavia Puspita Rini
Khidmat: Journal of Community Service Vol 1 No 3 (2024): Desember, 2024
Publisher : Pusat Studi Kebijakan dan Tata Kelola Maritim, Universitas Maritim Raja Ali Haji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/khidmat.v1i3.7035

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk memberikan edukasi tentang strategi pemasaran wirausaha kepada warga binaan di Lembaga Pemasyarakatan (Lapas) Kelas IIA Batam. Warga binaan yang menjadi fokus kegiatan ini adalah mereka yang terlibat dalam usaha pembuatan roti, dikenal sebagai "Roti Lapas Batam" (Ropastam). Program ini memberikan pelatihan dan bimbingan tentang strategi pemasaran konvensional dan digital, dengan tujuan meningkatkan kemampuan warga binaan dalam memasarkan produk mereka. Produksi roti ini tidak hanya berfungsi sebagai sarana untuk mengurangi stres selama masa tahanan, tetapi juga menjadi bekal keterampilan yang dapat digunakan oleh warga binaan setelah menyelesaikan masa pidana. Tema strategi marketing wirausaha dipilih sebagai fokus utama karena potensi untuk memperluas pasar secara signifikan dibandingkan dengan metode pemasaran tradisional. Selain memberikan pengetahuan tentang kewirausahaan, kegiatan ini juga bertujuan untuk membangkitkan minat dan kreativitas warga binaan dalam mengembangkan ide bisnis lainnya di masa depan. Kegiatan ini merupakan bagian dari program pembinaan kemandirian yang diharapkan dapat memberikan kontribusi signifikan dalam mempersiapkan warga binaan untuk menghadapi tantangan di dunia bisnis yang terus berkembang, terutama di era digital. Pada akhirnya, diharapkan warga binaan dapat mandiri secara ekonomi dan aktif berperan dalam pembangunan masyarakat setelah kembali ke lingkungan sosial.
Co-Authors Agung Arief Gunawan Andri Wibowo Anti Riyanti Aulia Agung Dermawan Dimas Akmarul Putera Eva Amalia Ista Salsabila Juliani Maryati Miratia Afriani Miratia Afriani Mohammad Thandzir Naufal Ihsan Rachmat Astiana Rosnendya Wisnu Wardhana Syafrudin Rais Syamsul Arifin Tirta Mulyadi Tirta Mulyadi Wahyudi Ilham Wibowo, Agung Edy