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All Journal JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS JOURNAL OF SCIENCE AND SOCIAL RESEARCH BISMA Cendekia
Ngajudin Nugroho
Politeknik Cendana
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh E-commerce dan E-wallet terhadap Perilaku Konsumtif Remaja Bukit Lawang Wili Chandra; Ngajudin Nugroho; Fauzi Akbar Maulana Hutabarat
BISMA Cendekia Vol. 6 No. 3 (2026): Bisma Cendekia - May 2026
Publisher : Politeknik Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56473/bisma.v6i3.189

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh e-commerce dan e-wallet terhadap perilaku konsumtif remaja di kawasan Bukit Lawang. Seiring dengan pesatnya digitalisasi, kemudahan akses belanja daring dan pembayaran digital diduga memicu pergeseran gaya hidup remaja menuju pola konsumsi yang berlebihan. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan survei, melibatkan 50 responden melalui teknik pengambilan sampel purposive sampling. Data dikumpulkan menggunakan kuesioner berskala Likert dan dianalisis menggunakan regresi linear berganda serta uji hipotesis (uji t). Hasil penelitian menunjukkan bahwa e-commerce memiliki nilai signifikansi 0,006 (< 0,05) dan e-wallet sebesar 0,009 (< 0,05), yang mengindikasikan bahwa kedua variabel independen tersebut berpengaruh positif dan signifikan terhadap perilaku konsumtif remaja. Kesimpulannya, intensitas penggunaan platform e-commerce dan kemudahan transaksi melalui e-wallet secara bersama-sama bertindak sebagai katalis yang mendorong pembelian impulsif pada remaja di Bukit Lawang, di mana pembelian lebih didominasi oleh keinginan sesaat dibandingkan kebutuhan nyata.
PENGARUH DIGITAL MARKETING KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA KOPI KASAN Kelvien Yonata; Ngajudin Nugroho
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4659

Abstract

Abstract: This study aims to analyze the influence of digital marketing and service quality on coffee purchasing decisions at Kopi Kasan. The research method used is a quantitative method with a descriptive research design and simple linear regression analysis. Data were collected through questionnaires distributed to 99 respondents selected using saturated sampling techniques. The results of the f test show that digital marketing and service quality simultaneously influence purchasing decisions with a calculated F value (6.863) > F table (3.15) and a significance of 0.002 < 0.05. The coefficient of determination (R²) value of 0.191 indicates that 19.1% of purchasing decisions can be explained by product attributes. Keyword: Digital Marketing, Service Quality, Purchasing Decisions Abstrak: Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing, dan kualitas layanan terhadap keputusan pembelian kopi pada kopi kasan. Metode penelitian yang digunakan adalah metode kuantitatif dengan desain penelitian deskriptif dan analisis regresi linear sederhana.Data dikumpulkan melalui kuesioner yang dibagikan kepada 99 responden yang dipilih dengan teknik sampling jenuh. Hasil uji f menunjukkan bahwa digital marketing dan kualitas layanan berpengarug secara simultan terhadap keputusan pembelian dengan nilai Fhitung (6,863) > Ftabel (3,15) dan signifikansi 0,002 < 0,05. Nilai koefisien determinasi (R²) sebesar 0,191 mengindikasikan bahwa 19,1% keputusan pembelian dapat dijelaskan oleh atribut produk. Kata kunci: Digital Marketing, Kualitas Layanan, Keputusan Pembelian
SERVQUAL MODEL DALAM MEMULIHKAN KEPUASAN MAHASISWA POLITEKNIK DI KOTA MEDAN PADA POST PANDEMIC WORLD Ngajudin Nugroho; Elserra Siemin Ciamas; Fauzi Akbar Maulana Hutabarat
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 2 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i2.21321

Abstract

Research Aim: This study aims to develop a SERVQUAL model to restore student satisfaction in polytechnic institutions in Medan City through campus facilities in the post-pandemic period. Approach: The research uses a quantitative approach with descriptive statistical analysis and Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were collected from polytechnic students in Medan City using purposive sampling techniques. Research Finding: The results indicate that SERVQUAL significantly influences polytechnic student satisfaction through campus facilities in the post-pandemic era. The quality dimensions of tangibility, reliability, responsiveness, assurance, and empathy contribute to improving overall satisfaction. Theoretical Contribution/Originality: This study extends the application of the SERVQUAL model in higher education by integrating post-pandemic contextual factors, offering new insights into the determinants of student satisfaction in vocational institutions. Practitioner/Policy Implication: Findings provide practical implications for educational managers to enhance academic service quality and campus facilities, thereby improving educational competitiveness and institutional reputation after the pandemic. Research Limitation: This study is limited to polytechnic institutions in Medan City, so future research should include broader geographic coverage and comparative analysis across various higher education institutions.
Co-Authors Elserra Siemin Ciamas Fauzi Akbar Maulana Hutabarat Kelvien Yonata Wili Chandra