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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN JDM (Jurnal Dinamika Manajemen) AGRIEKONOMIKA JAM : Jurnal Aplikasi Manajemen Journal of Indonesian Economy and Business WARTA Proceeding SENDI_U JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Media Agribisnis
Tri Hanifawati
Universitas Muhammadiyah Bandung
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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PENGARUH ATRIBUT KEMASAN MAKANAN RINGAN TERHADAP PROSES PENGAMBILAN KEPUTUSAN PEMBELIAN KONSUMEN Hanifawati, Tri; Suryantini, Any; Handoyo Mulyo, Jangkung
Proceeding SENDI_U 2015: SEMINAR NASIONAL MULTI DISIPLIN DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (517.363 KB)

Abstract

Industri makanan memiliki peran penting dalam meningkatkan nilai tambah hasil pertanian sehingga memilikipengaruh yang signifikan terhadap PDB, penyerapan tenaga kerja, mendukung ketahanan pangan nasional, danpemerataan pembangunan industri di Indonesia. Peluang pemasaran di ritel modern sangat besar dengan adanyaPermendag 70/2013 yang mewajibkan toko ritel modern menjual 80% produk dalam negeri. Salah satu masalahyang dihadapi industri makanan berskala kecil, mikro, menengah untuk masuk ke ritel modern adalah daya saingproduk rendah karena kemasan yang kurang menarik, padahal kemasan berfungsi sebagai alat pemasaran sehinggasering disebut “silent salesman.” Penelitian ini bertujuan untuk mengetahui pengaruh atribut visual, atribut verbal,dan fitur kemasan terhadap proses pengambilan keputusan pembelian konsumen, yakni persepsi konsumen,pencarian informasi, evaluasi pemilihan alternatif dan perilaku setelah pembelian. Penelitian dilakukan denganmetode survey menggunakan teknik convenience sampling terhadap 400 responden. Hasil penelitian menunjukkanbahwa atribut visual seperti warna dan ukuran; atribut verbal seperti nama produk, informasi tanggal kedaluarsa,klaim halal, klaim nutrisi, dan klaim BPOM; dan komponen fitur kemasan yang ergonomis dan simpel berpengaruhbesar terhadap semua tahapan proses pengambilan keputusan pembelian.Kata Kunci: atribut kemasan, alat pemasaran, perilaku konsumen, keputusan pembelian, ritel
MENINGKATKAN DAYA SAING IKM MAKANAN MELALUI INOVASI PRODUK DAN KEMASAN Hanifawati, Tri; Suryantini, Any
Jurnal Dinamika Manajemen (Journal of Management Dynamics) Proceeding Madic 2015
Publisher : Department of Management, Faculty of Economics, Semarang State University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v0i0.4783

Abstract

Popularitas Merek di Sosial Media: Analisis Pengaruh Waktu, Konten, dan Interaksi Merek Tri Hanifawati; Utan Sahiro Ritonga; Euis Evi Puspitasari
Esensi: Jurnal Bisnis dan Manajemen Vol 9, No 1 (2019)
Publisher : Faculty of Economic and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/ess.v9i1.9037

Abstract

Social media is an effective media to increase brand popularity. Previous studies found that the brand has significant effects on the consumers purchasing decision. Indicator of brand popularity on social media includes the number of followers, likes, shares, comments, and views of the video. The objective of this study is to analyze the effects of post time, post content, and brand interaction on brand post popularity of Facebook fan page. Data collected through observation of six (6) international top brands on the Facebook fan page. Data were analyzed using logit regression method. The results show that post time, post content, and brand interaction have significant effects on brand popularity. The managerial implication, it is crucial to highlight that Facebook is a useful platform on brand popularity building. Our discussion section shows some suggested in managing the brand based on our results. 
PENGARUH ATRIBUT KEMASAN MAKANAN DAN KARAKTERISTIK KONSUMEN TERHADAP PEMBELIAN Tri Hanifawati; Any Suryantini; Jangkung Handoyo Mulyo
Agriekonomika Vol 6, No 1: April 2017
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v6i1.1895

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh atribut kemasan makanan dan karakteristik konsumen terhadap persepsi, pencarian informasi, pemilihan alternatif, dan perilaku setelah pembelian. Pengambilan data menggunakan teknik convenience sampling kepada 400 responden dan wawancara kepada asosiasi ritel dan industri makanan. Analisis data dengan menggunakan Interpretasi Skor Interval dan Seemingly Unrelated Regression. Hasil menunjukkan bahwa atribut kualitas dan fitur kemasan berpengaruh lebih besar terhadap semua tahapan keputusan pembelian. Secara simultan karakteristik responden berpengaruh signifikan terhadap persepsi, pemilihan alternatif, dan perilaku setelah pembelian. Intensitas belanja berpengaruh signifikan terhadap persepsi dan perilaku setelah pembelian; sedangkan umur, jenis kelamin, dan pendapatan berpengaruh signifikan terhadap pemilihan alternatif dan perilaku setelah pembelian. Implikasinya, IKM makanan perlu memberikan perhatian lebih besar terhadap atribut kemasan yang berpengaruh lebih besar.THE EFFECT OF FOOD PACKAGING AND CONSUMER CHARACTERISTICS ON PURCHASE BEHAVIORABSTRACTThis study aims to determine the effect of snack package attributes and consumer characteristics on the perception, information search, alternative selection, and after purchase behaviour. The survey wasdone by the convenience sampling technique to 400 respondents and interviewingretail and food industries association. Data analysiswas Interval Score interpretation and Seemingly Unrelated Regression. The results show that the quality attributes and package features have greater effect on all purchasing decision stages. The respondent characteristics, simultaneously, significantly affect the perception, information search, alternative selection, and after purchase behaviour. The shopping intensity significantly affect the perception and after purchase behaviour; while, age, gender, and income significantly affect the alternative selection and after purchase behaviour. The implication is that food SMEs are required to give greater attention to the attributes greater affected. 
Peningkatan Kinerja UMKM Selama Pandemi Covid-19 melalui Penerapan Inovasi Produk dan Pemasaran Online Tri Hanifawati; Ratna Sari Listyaningrum
WARTA LPM WARTA LPM, Vol. 24, No. 3, Juli 2021
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/warta.v24i3.12615

Abstract

UMKM merupakan sektor yang terdampak paling buruk oleh pandemi Covid-19, di mana mitra program ini merupakan salah satu yang terdampak. Adapun masalah utama mitra adalah menurunnya tingkat penjualan yang berefek pada penurunan kapasitas produksi dan pendapatan, sehingga dua dari empat karyawannya harus diberhentikan dulu untuk sementara. Tujuan pengabdian ini adalah untuk melakukan transfer Iptek kepada UMKM dalam kerangka meningkatkan kinerja bisnisnya. Solusi permasalahan difokuskan pada dua aspek, yakni manajemen pemasaran online dan manajemen produksi. Metode yang telah dilaksanakan diantaranya inovasi varian baru, mentoring manajemen produksi, inovasi kemasan baru, pemberian bantuan alat dan bahan, pembinaan manajemen pemasaran, promosi melalui sosial media, penjualan melalui marketplace, dan survei kesadaran merek. Hasilnya menunjukkan bahwa pengetahuan dan keterampilan mitra dalam aspek produksi dan pemasaran telah meningkat, jumlah aset dan jumlah varian rasa produk telah meningkat, tren penjualan juga telah mulai meningkat. Namun demikian, hasil survei menunjukkan bahwa UMKM masih perlu secara intensif meningkatkan program promosi untuk meningkatkan penjualan dari konsumen atau pasar potensial yang baru.
MANAGING BRANDS’ POPULARITY ON FACEBOOK: POST TIME, CONTENT, AND BRAND COMMUNICATION STRATEGIES Tri Hanifawati; Utan Sahiro Ritonga; Euis Evi Puspitasari
Journal of Indonesian Economy and Business (JIEB) Vol 34, No 2 (2019): May
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jieb.45755

Abstract

Introduction: A brand’s popularity on social media affects its customers’ purchasing intention and purchasing decision. Background Problem: A review of the literature shows that a brand’s popularity on social media has a secure connection with its content and the time information about it is posted; allegedly the brand’s interactions are also influential. Indicators of its popularity include the number of likes, shares, comments, and views for it. Novelty: Previous brand popularity studies were limited to the features of likes, comments, and shares as a function of the content and time, and OLS was commonly used. However, this study adds the views feature and the function of the administrator’s comments to complete the gap. GLS is used as the method of analysis. Research Method: Data are collected through the observation of six top international food and beverage products’ categories on the Facebook fan page. The data were analyzed using the Seemingly Unrelated Regression (SUR), and the Mann-Whitney and Kruskal-Wallis methods. Findings: The study’s findings shows that video and the day to post have a significant influence and increase the number of likes, shares, comments, and views. A caption only shows significance to increase the number of likes and shares. The hour has a significant effect on comments and shares. The time of posting indicates that posting on weekdays and during busy periods is more effective for increasing the popularity of brands. The administrator’s comments significantly influence the increase in the number of comments and views, while two-way communication is more significant for increasing a brand’s popularity. Conclusion: These findings provide a deeper insight to help managers to improve their brand’s popularity on social media by exploring how brands manage their fan pages.
FARMERS’ PARTICIPATION IN EMPOWERMENT PROGRAMS OF MUHAMMADIYAH COMMUNITY ORGANIZATION IN PASEH DISTRICT Utan Sahiro Ritonga; Tri Hanifawati
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 5, No 2 (2021): November 2021
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v5i2.9039

Abstract

All this time empowerment to farmers has been carried out through organizational approaches from the government, academics, and NGOs based on examples of programs that have been successful in advanced regions. Meanwhile, the Muhammadiyah community organization carries out the dawah activities through empowerment programs in one of the underdeveloped villages in the Paseh District. Therefore, it is necessary to know the success level of empowerment programs according to participation level related to the farmers’ background as information for designing the implementation of more successful empowerment programs. The research method of this study based on the classification was quantitative research with a survey approach through non-probability questionnaires collected to 37 farmers that were then analyzed using percentage technique and Pearson’s chi-square. The percentage calculation shows that farmer participation level was in the medium category. Results of Pearson’s chi-square and correlation tests using gamma show that the experience of farmers in partnership has a positive correlation to socialization activities. The involvement of farmers in the community organization has a positive correlation to socialization and training activities. The community organization’s attitudes towards farmers have a positive correlation to coaching activities. The farmers’ age has a negative correlation, while the length of farming, the cultivated land status, the experience of farmers participating in socialization, the experience of farmers participating in training, and community organization’s attitudes for the farmers has a positive correlation to partnership activities in empowerment programs. Muhammadiyah community organization should synergize with the government and other institutions for implementing empowerment programs by reviewing farmers’ backgrounds to reach high participation.
Pengaruh Social Distancing Selama Covid-19 terhadap Perilaku Pembelian Sayuran pada Ibu Rumah Tangga di Kota Bandung Ira Ramayani; Tri Hanifawati; Agus Sutandi
Jurnal Ekonomi Pertanian dan Agribisnis Vol 6, No 1 (2022)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2022.006.01.29

Abstract

Social distancing merupakan kebijakan pemerintah dalam upaya untuk mengurangi penyebaran Covid-19, dimana masyarakat dihimbau untuk melakukan segala aktifitas di rumah saja. Namun demikian, selama kebijakan social distancing masyarakat tetap harus memenuhi berbagai kebutuhan pokok setiap harinya, khususnya sayuran. Penelitian ini bertujuan untuk mengetahui pengaruh social distancing selama pandemi Covid-19 terhadap perilaku pembelian sayuran pada Ibu Rumah Tangga di Kota Bandung dan untuk mengetahui perbedaan perilaku sebelum dan selama pandemi. Penelitian ini menggunakan metode kuantitatif, dimana data primer dikumpulkan melalui survey online terhadap 102 responden yang dihitung berdasarkan rumus Slovin pada taraf kesalahan 10%. Adapun responden merupakan Ibu Rumah Tangga yang berdomisili di Kota Bandung yang diambil secara acak. Data dianalisis menggunakan analisis regresi linier dan uji paired sample t-test. Hasil penelitian menunjukkan bahwa variabel social distancing berpengaruh signifikan terhadap keputusan pembelian dan terdapat perbedaan signifikan pada perilaku pembelian sayuran antara sebelum dan selama pandemi pada beberapa aspek, yakni tingkat konsumsi, intensitas konsumsi, cara pembayaran, saluran pembelian, dan cara belanja.
Dampak Co-Creation pada Pemasaran Produk Pangan Online Terhadap Loyalitas dengan Mediasi Kepuasan pada Pelanggan Sayurbox Tri Hanifawati; Cep Yudin
Media Agribisnis Vol 6 No 1 (2022): Mei
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Muhammadiyah Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/agribisnis.v6i1.2307

Abstract

Penelitian ini bertujuan untuk mengetahui dampak co-creation terhadap loyalitas pelanggan melalui variabel mediasi kepuasan pelanggan dengan mengambil sample pelanggan Syaurbox. Co-creation merupakan sebuah teori interaksi yang memungkinkan pelanggan untuk menjadi bagian dari rantai nilai perusahaan. Pengumpulan data dilakukan melalui survey online dengan teknik purposive sampling terhadap 194 responden dengan kriteria pelanggan Sayurbox yang telah melakukan pembelian lebih dari satu kali, pengguna aktif sosial media dan mem-follow Instagram Sayurbox. Analisis data dilakukan dengan metode statistik model regresi linier berganda menggunakan SPSS serta uji Sobel untuk menganalisa pengaruh variabel mediasi. Hasil menunjukkan bahwa co-creation berpengaruh signfiikan dan positif terhadap kepuasan, dimana kepuasan memediasi dampak antara co-creation dan loyalitas. Hasil penelitian ini merekomendasikan dan implikasi dari dua temuan penting berkaitan dengan kinerja produk dan layanan untuk meningkatkan co-creation serta saluran interaktif untuk membangun co-creation antara perusahaan dengan konsumen
Dampak Pendidikan Kewirausahaan Terhadap Intensi Kewirausahaan Melalui Mediasi Sikap dan Islamic Value pada Mahasiswa Agribisnis UMBandung Tri Hanifawati
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 6 No 2 (2022): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v6i2.6884

Abstract

The study's aim is to determine the impact of entrepreneurship education toward entrepreneurial intentions by combining entrepreneurial attitudes and Islamic values. Entrepreneurial intentions can be developed specifically through entrepreneurship education; however, it is thought to be influenced by indirect factors. The data were collected through a census of all students who had completed and passed a series of Business Development lectures in the Agribusiness Department in Universitas Muhammadiyah Bandung, then it was analyzed using SMART PLS and SPSS. The result shows that entrepreneurship education has a significant and positive impact on entrepreneurial attitude and Islamic value, however it is not direct significant effect to intentions. Then, the mediation variables analysis shows that entrepreneurial attitudes significantly and positively mediate the relationship between entrepreneurship education and entrepreneurial intentions. The study findings provide important recommendations to develop the entrepreneurship education curriculum of formal and non-formal education institutions. 
Co-Authors Agus Sutandi Any Suryantini Cep Yudin Dewanti, Vivayani Wahyu Euis Evi Puspitasari Euis Evi Puspitasari Ira Ramayani Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Ratna Sari Listyaningrum Saputri, Ghita Dwi Utan Sahiro Ritonga Utan Sahiro Ritonga