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All Journal Journal of Industrial Engineering and Halal Industries
Roaida Yanti
Universitas Islam Indonesia
Religion Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering

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DEVELOPMENT OF TEA LOCAL COMPANY THROUGH BLUE OCEAN STRATEGY Akbar Daffa Raharja; Roaida Yanti; Qurtubi; Rahma Fariza
Journal of Industrial Engineering and Halal Industries Vol. 2 No. 2 (2021): Journal of Industrial Engineering and Halal Industries (JIEHIS)
Publisher : Industrial Engineering Department, Faculty of Science and Engineering, UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jiehis.3526

Abstract

By the development and ease of today's technology line, it is necessary to design a new marketing strategy to find out the position of EFAS and IFAS, as well as find the right marketing strategy proposal for the company using the Blue Ocean Strategy method. This strategy method offers a concept for companies looking for new areas that have not been entered by competitors. The purpose of this study is to find out and explain the external and internal environment through SWOT analysis, how to apply the Blue Ocean Strategy in increasing sales, and excel in compete so that it can be applied to the smooth running of the business in the future. Based on the results of a study involving 52 respondents, it is known that the company's position is in quadrant III with a value on the X axis of -0.1 and the Y Axis of 0.2, meaning that there is a need for a change in strategy with the opening of existing opportunities. Furthermore, the proposed four-step performance framework, the variables that must be leveled are product quality, advertising, the appearance of the company, the ease of finding products, and promotion, and the variable factors created are the renewal of the company's image (re-branding), and the addition of a narrative to the product menu.
Bibliometric Insights into Halal Retail: Mapping of Research Trends Prita Nurkhalisa Maradjabessy; Roaida Yanti; Qurtubi; Danang Setiawan; Harlina Suzana Jaafar
Journal of Industrial Engineering and Halal Industries Vol. 5 No. 1 (2024): Vol. 5 No. 1 June (2024): Journal of Industrial Engineering and Halal Industrie
Publisher : Industrial Engineering Department, Faculty of Science and Engineering, UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jiehis.4637

Abstract

This study systematically examines and assesses the existing literature on halal retail to identify trends and emerging areas of interest. It seeks to offer insightful advice for market strategies, policy development, and research opportunities in the ever-changing halal retail sector. The study uses a bibliometric analysis and research mapping approach, employing data from 994 articles sourced from Google Scholar (GS). The data was analyzed using Harzing's Publish or Perish (PoP) to identify current and promising research areas. The study highlights the importance of exploring these trends further and combining them with less explored research areas. The relatively limited research in halal retail over the past decade is also noted, presenting a timely opportunity for deeper investigation. Originality lies in its comprehensive bibliometric analysis of the halal retail sector over a decade. It provides a unique perspective on evolving trends and emerging research areas, offering a valuable resource for scholars, market strategists, and policymakers interested in the halal market. Practical implications are significant for market strategists and policymakers in the halal retail sector. By identifying current trends and gaps, the study provides insights that can inform strategic decisions, enhance market positioning, and drive policy development to support the growth of halal retail.
Design Maintenance System on Mixer Machine to Prevent the Breakdown Using Reliability Centered Maintenance Budhi Santri Kusuma; Mhd. Ardian Syahputra; Roaida Yanti; Dede Ibrahim Muthawali
Journal of Industrial Engineering and Halal Industries Vol. 4 No. 1 (2023): Journal of Industrial Engineering and Halal Industries (JIEHIS)
Publisher : Industrial Engineering Department, Faculty of Science and Engineering, UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jiehis.4695

Abstract

Equipment, machinery, and labor are fundamental assets of an organization. Therefore, companies must have an appropriate and scheduled maintenance system. However, many manufacturing companies neglect maintenance, leading to frequent machine breakdowns that can result in machine downtime and financial losses. This research aims to determine the machine maintenance interval and the types of actions to be taken. The method employed is Reliability Centered Maintenance with the Failure Mode and Effect Analysis approach to identify failure patterns in a system and formulate the best strategies for designing a maintenance system. The results indicate that the CS-20 Type B mixer is the most critical machine, which can significantly reduce the company's production output due to machine downtime during the repair process. Based on the Reliability Maintenance method, the maintenance interval for components with potential failures is 273.17 hours for the bearing component, experiencing breakdowns three times with the highest damage occurrence within one year.
Co-Authors Akbar Daffa Raharja Budhi Santri Kusuma Danang Setiawan Dede Ibrahim Muthawali Harlina Suzana Jaafar Mhd. Ardian Syahputra Prita Nurkhalisa Maradjabessy Qurtubi Qurtubi Rahma Fariza