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All Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) SOLUSI Indonesian Journal of Devotion and Empowerment (IJDE) Jurnal Publikasi Manajemen Informatika (JUPUMI) Jurnal Ekonomi Manajemen Akuntansi Dharma Ekonomi Jurnal Inovasi Hasil Pengabdian Jurnal Abdimas Ekonomi Terapan IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Ecopreneur : Jurnal Ekonomi dan Bisnis Islam
Gilang Kharisma Putra
Universitas Selamat Sri, Kendal, Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Customer Centric Dan Religious Framing Terhadap Keputusan Pembelian gilang kharisma putra; Fitria Yuni Astuti
Ecopreneur : Journal of Sharia Economics Study Program Vol 4 No 01 (2023): Ecopreneur : Jurnal Ekonomi dan Bisnis Islam
Publisher : Institute of Research and Community Service at Islamic University of Bunga Bangsa Cirebon

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Abstract

This study aims to examine the effect of customer centricity and religious framing on purchasing decisions with the Hajah Subagyo restaurant as the research sample, the Hajah Subagyo restaurant was chosen because it represents the Islamic name in the business name, namely "hajah". Sampling using Accidental sampling method. This method is a technique of determining sampling based on chance, that is, anyone who meets the researcher by chance can be used as a sample. So the sample in this study were visitors to the Hajah Subagyo Kendal restaurant who accidentally visited the restaurant on the 3rd day of the data collection process. So the number of samples used in this study was obtained as many as 151 respondents who visited the Hajah Subagyo restaurant. The results of the study revealed that customer centricity and religious framing had a significant effect based on statistical tests with respective values ​​of 0.186 and 0.673.
Pengaruh Spiritual Branding, Consumer Protagonism Dan Integrated Marketing Communication Terhadap Keputusan Pembelian Fitria Yuni Astuti; Gilang Kharisma Putra
Ecopreneur : Journal of Sharia Economics Study Program Vol 4 No 2 (2023): Ecopreneur : Jurnal Ekonomi dan Bisnis Islam
Publisher : Institute of Research and Community Service at Islamic University of Bunga Bangsa Cirebon

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Abstract

This study aims to examine the influence of spiritual branding, consumer protagonism, and integrated marketing communication in attracting consumer purchasing decisions muslim fashion shops were chosen as research objects because they sell religious clothes and knick-knack so that it is considered appropriate to be used as an object. Sampling using accidental sampling method, this method is a technique of determining sampling based on chance, that is, any consumer who meets the researcher by chance can be used as a sample. Obtained the number of sampling used in this study as many 203 respondent. Data were obtained by distributing questionnaires to consumers of muslim robes and clothing stores in kendal market directly to see respondents perceptions of spiritual branding, consumer protagonism, integrated marketing and purchasing decisions. The result showed that spiritual branding, consumers protagonism and integrated marketing communication statistically proved to have a positive and significant effect on consumer buying interest. The research result also prove that it simultaneously has a sig value of 0,000. The result indicate that the variables spiritual branding, consumer protagonism dan integrated marketing communication together are able to influence purchasing decision at the 1% level of confidence. In terms of R2 determination, the purchase decision variable can be explained by the spiritual branding, consumer protagonism and integrated marketing communication variable of 90,1% while the remaining 9,9% is explained by other variables not examined. Keywords : Spiritual Branding, Consumer Protagonism, Imc, Purchasing Decisions Abstrak Penelitian ini bertujuan menguji pengaruh consumer protagonism, spiritual branding dan integrated marketing communication dalam menarik keputusan pembelian konsumen Toko busana muslim dipilih menjadi objek penelitian karena menjual pakaian dan pernak-pernik yang religi sehingga dirasa tepat untuk dijadikan objek. Pengambilan sampel menggunakan metode Accidental sampling. Metode ini adalah teknik penentuan sampling berdasarkan kebetulan, yaitu siapa saja konsumen yang secara kebetulan bertemu dengan peneliti dapat digunakan sebagai sampel. didapatlah jumlah sampel yang digunakan dalam penelitian ini sebanyak 203 responden. Data diperoleh melalui pembagian kuesioner kepada konsumen toko gamis dan pakaian muslim di pasar kendal secara langsung untuk melihat persepsi responden mengenai spiritual branding, consumer protagonism, integrated marketing communication dan keputusan pembelian. Hasil penelitian menunjukan, secara statistik spiritual branding, consumer protagonism dan integrated marketing communication terbukti berpengaruh positif dan signifikan terhadap minat beli konsumen. Hasil penelitian juga membuktikan bahwa secara simultan memiliki nilai sig 0,000. Hasil tersebut menunjukkan bahwa variabel spiritual branding, consumer protagonism dan integrited marketing communication secara bersama-sama mampu mempengaruhi keputusan pembelian pada tingkat kepercayaan 1%. Secara determinasi R2, variabel keputusan pembelian dapat dijelaskan oleh variabel spiritual branding, consumer protagonism dan integrited marketing communication sebesar 90,1%. Sementara sisanya 9,9% dijelaskan oleh variabel lain yang tidak diteliti.Kata Kunci : Spiritual Branding, Consumer Protagonism, Imc, Keputusan Pembelian
Pengaruh Utaut2 Terhadap Loyalitas Muzakki Dalam Membayar Zakat Melalui Kepuasan Sebagai Variabel Mediasi Gilang Kharisma Putra; Abdul Khafid
Ecopreneur : Journal of Sharia Economics Study Program Vol 5 No 01 (2024): Ecopreneur : Jurnal Ekonomi dan Bisnis Islam
Publisher : Institute of Research and Community Service at Islamic University of Bunga Bangsa Cirebon

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Abstract

This study aims to examine the influence of Utaut2 which is the ease of carrying out activities with the help of technology will affect the loyalty of muzakki. mediated by the variable of satisfaction loyal Muzakki will routinely give zakat, so that the funds collected will be more continuous and increase. This will certainly lead to the realization of a strong community because there is a cross-subsidy between the owner of the fund (muzakki) and the brothers and sisters who need a helping hand. In solving the above hypothesis, we use quantitative research methods. The experimental design was carried out in this study involving 68 students in the management study program of the Faculty of Economics and Business, Selamat Sri Kendal University who already have a fixed income. The students involved in this research have actively used e-banking facilities and are active in distributing zakat. They will be given a questionnaire questionnaire that they must fill out according to the actual situation. The questionnaire contains questions to see student perceptions related to the variables studied, namely Utaut2, Muzakki Satisfaction and Muzakki Loyalty with assessments carried out on a Likert scale. Referring to the results of the study stated that Utaut2 had a positive and significant effect on Muzakki loyalty, the Utaut2 variable had a positive and significant effect on Muzakki Satisfaction, the Muzakki Satisfaction variable had a positive and significant effect on the Muzakki Loyalty variable and the Muzakki Satisfaction variable proved to be able to mediate the relationship between Utaut2 and Muzakki Loyalty positively and significantly Keywords: Utaut2;Muzakki Satisfaction; Muzakki Loyalty Abstrak Penelitian ini bertujuan untuk menguji pengaruh Utaut2 yang merupakan kemudahan dalam menjalankan aktifikas dengan bantuan teknologi akan mempengaruhi loyalitas muzakki. dengan dimediasi variabel kepuasan Muzakki yang loyal akan rutin berzakat, sehingga dana yang dihimpun akan lebih continue dan meningkat. Hal ini tentunya akan menjadikan terwujudnya umat yang kuat karena ada subsidi silang antara pemilik dana (muzakki) dan saudara seiman yang membutuhkan uluran dana. Dalam memecahkan hipotesis diatas, kami menggunakan metode penelitian kuantitatif. Desain eksperimental dilakukan pada penelitian ini yang melibatkan 68 mahasiswa pada program studi manajemen Fakultas Ekonomika dan Bisnis Universitas Selamat Sri Kendal yang sudah berpenghasilan tetap. Para mahasiswa yang terlibat dalam penelitian ini telah aktif menggunakan fasilitas e-banking dan aktif dalam menyalurkan zakat. Mereka akan diberikan angket kuesioner yang harus mereka isi sesuai dengan keadaan yang sebenarnya. Kuesioner tersebut berisi pertanyaan untuk melihat persepsi mahasiswa berkaitan dengan variabel yang diteliti yaitu Utaut2, Kepuasan Muzakki dan Loyalitas Muzakki dengan penilaian dilakukan dengan skala likert. Merujuk hasil penelitian menyatakan bahwa Utaut2 berpengaruh positif dan signifikan terhadap loyalitas muzakki, variabel Utaut2 berpengaruh positif dan signifikan terhadap Kepuasan Muzakki, variabel Kepuasan Muzakki berpengaruh positif dan signifikan terhadap variabel Loyalitas Muzakki dan variabel Kepuasan Muzakki terbukti mampu memediasi hubungan Utaut2 dengan Loyalitas Muzakki secara positif dan signifikan. Kata Kunci : Utaut; Kepuasan Muzakki; Loyalitas Muzakki
Pelatihan Literasi Keuangan Melalui Metode Story Telling Pada Anak Usia Dini Astuti, Fitria Yuni; Abdul Khafid; Umi Hani; Gilang Kharisma Putra; Nurifa Laksmitasari Azizah
Jurnal AbdiMas Ekonomi Terapan Vol. 2 No. 1 (2024): JURNAL ABDIMAS EKONOMI TERAPAN
Publisher : Jurnal AbdiMas Ekonomi Terapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.45681/jamet.v2i1.21

Abstract

In this era of globalization, consumer culture has become an undeniable part of the culture in our environment, so it is not easy to differentiate between the most important needs and those needs that do not have to be fulfilled or are called desires. Teaching children from an early age about financial literacy is our shared task/homework. The aim of this community service is to train children to be able to manage their finances well, wisely and on target by saving. The object of this training is students studying at TPQ.Darussalam, with delivery using the story telling method, it is hoped that the participants will be able to absorb material regarding financial literacy which is packaged with a more interesting story so that it makes the participants happy and enthusiastic.
Perbandingan Financial Distress pada Perusahaan Sub Sektor Konstruksi BUMN yang Terdaftar di Bursa Efek Indonesia (BEI) Era Presiden Susilo Bambang Yudhoyono dan Presiden Joko Widodo Siti Masrofah; Gilang Kharisma Putra
Jurnal Publikasi Manajemen Informatika Vol. 3 No. 3 (2024): JURNAL PUBLIKASI MANAJEMEN INFORMATIKA
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupumi.v3i3.3678

Abstract

The study aims to analyze the comparison of financial distress levels in the construction sub sector companies of BUMN listed on the Indonesian Stock Exchange (BEI) during the presidency of Susilo Bambang Yudhoyono and Joko Widodo. The quantitative method is used in this study to analyze financial data obtained from the annual reports of companies listed in the BEI. The main variables used in the study include relevant financial ratios such as the working capital ratio to total assets, the ratio of profit before interest and tax to the total asset, the profit ratio before tax to total liabilities smoothly, the sales ratios to total Assets. The data collected covered the period of two reigns, the Susilo Bambang Yudhoyono era (2009-2012) and the Jokowi era (2019-2022). The analysis was conducted using descriptive statistical techniques and paired sample t-test tests to identify significant changes in financial distress during the two leadership periods. This research found that there was a significant difference in the level of financial distress between the two eras. The findings make important contributions to understanding how economic policies and leadership changes can affect the financial health of BUMN companies in the construction sector, as well as providere commendations for future financial risk management.
Literasi Keuangan dan Inklusi Keuangan yang Tepat: Membentuk UMKM yang Sustainable (Studi Kasus pada Resto Nasgor Jawa Pak Sam Brangsong) Rofi’I Rofi’I; Gilang Kharisma Putra
Jurnal Publikasi Manajemen Informatika Vol. 3 No. 3 (2024): JURNAL PUBLIKASI MANAJEMEN INFORMATIKA
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupumi.v3i3.3683

Abstract

This research aims to find out how big the role and functions of Financial Literacy and Financial Inclusion are in MSMEs in the Brangsong sub-district area. This research uses a sample of one of the MSMEs in the Brangsong sub-district, namely Resto Nasgor Jawa Pak Sam Brangsong which has been established since 2017 which has been proven to be sustainable to this day. Until now, many MSMEs in the Brangsong sub-district area are still in decline and have not been able to recover as before due to the Covid-19 pandemic disaster. The results of research on the UMKM Resto Nasgor Jawa Pak Sam Brangsong show that the application of Financial Literacy and proper implementation of Financial Inclusion plays a very important role in the survival of an UMKM, as proven by the proper implementation of Financial Literacy and Inclusion can make Resto Nasgor Jawa Pak Sam Brangsong Sustainable and able to pass during the pandemic well.
Factors Affecting MSMEs' Interest In Using Sharia Crowdfunding Mediated By Perception Gilang Kharisma Putra; Nanang Apriliyanto
IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Vol 13 No 2 (2024): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita - December
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/iqtishaduna.v13i2.2168

Abstract

This study aims to analyze the influence of Sharia compliance, subjective norms, and knowledge on the interest of MSME actors in using Sharia crowdfunding mediated by perception. This study uses a quantitative approach with a population of 155,696 MSMEs in Kendal Regency. Sampling used a purposive sampling method with specific criteria, so a sample size of 97 MSME actors was obtained. The data source uses primary data obtained from questionnaires distributed via Google Forms. The study results indicate that Sharia compliance, subjective norms, and knowledge positively affect the interest of MSME actors in using Sharia crowdfunding. Sharia compliance and subjective norms have a positive effect on perception. However, knowledge does not affect perception. Then, perception cannot mediate the relationship between Sharia compliance, subjective norms, and knowledge with the interest of MSME actors in using Sharia crowdfunding. This study can provide insight into the relationship between Sharia compliance, subjective norms, and knowledge with interest and perception. This research can be a reference for future research and for Islamic financial institutions to increase the interest of MSMEs in using Islamic crowdfunding. It can also be more extensive in campaigning against usury, especially for MSME actors.
Pengaruh Disiplin Kerja dan Motivasi Terhadap Kinerja Karyawan dengan Kompensasi Sebagai Moderasi di PT. Semarang Autocomp Manufacturing Indonesia Kurnia Dewi Lestari; Gilang Kharisma Putra
Jurnal Ekonomi Manajemen Akuntansi Vol. 30 No. 1 (2024): JURNAL EKONOMI MANAJEMEN AKUNTANSI
Publisher : sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59725/ema.v30i1.164

Abstract

The research aims to analyze the influence of work discipline and motivation on employee performance, analyzing the role of compensation in moderating the influence of work discipline and motivation on employee performance at PT. Semarang Autocomp Manufacturing Indonesia. This research approach is to use a quantitative research approach. The data collection technique in this research is by distributing questionnaires and literature study. The population in this study were employees of PT. Semarang Autocomp Manufacturing Indonesia Honda H04 area production department, totaling 100 employees. The number of samples in the research was 100 respondents using nonprobability sampling techniques with saturated sampling techniques and purposive sampling methods. This research uses outer model and inner model analysis using the Structural Equation Model (SEM) technique with the SmartPLS 4.0 program. The research results show that discipline has a positive and significant influence on employee performance, motivation has a positive and significant influence on employee performance, compensation cannot moderate or strengthen work discipline on performance, and compensation cannot moderate or strengthen motivation on employee performance
Peran Mediasi Kepuasan Terhadap Loyalitas dengan Basis E-Keamanan pada Pengguna E-Marketplace Indonesia Nanang Apriliyanto; Septian Dwi Cahyo; Gilang Kharisma Putra
Dharma Ekonomi Vol. 31 No. 1 (2024): DHARMA EKONOMI
Publisher : sekolah Tinggi Ilmu Ekonomi Dharmaputra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59725/de.v31i1.165

Abstract

Digitalization is increasing in Indonesia, this also happens in the world of shopping. the benefits gained by the e-marketplace platform are so great, 2 large companies in Indonesia have experienced trillions of rupiah in profits. but this also raises concerns in online shopping, there are many cases where data is often hacked by irresponsible people. so in this case the main study of this study is to analyze the mediation effect of customer satisfaction on user loyalty based on E-security. this study is a quantitative study with the population of this study being all Indonesian E-marketplace users. while the research sample in this study amounted to 140 respondents. the results of the study in this study in the form of e-security directly affect user satisfaction and user loyalty, besides that user satisfaction can mediate the relationship between e-security and user loyalty.
Licensing Socialization, Digital Marketing And Msme Bookkeeping Workshop For Retired Migrant Workers In Magelung, Kendal Regency Gilang Kharisma Putra; Sherli Junianingrum; Fitria Yuni Astuti; Rahul Bandari; Mohamad Saufi Che Rusuli; Marlon R. Astilero
JURNAL INOVASI HASIL PENGABDIAN (JIHAN) Vol. 1 No. 1 (2023): JURNAL INOVASI HASIL PENGABDIAN (JIHAN)
Publisher : 3026-1791

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51792/q1mkzk37

Abstract

Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan kapasitas pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) melalui pelatihan digital marketing, pembuatan laporan keuangan sederhana, serta pendampingan perizinan usaha. Hasil kegiatan menunjukkan bahwa peserta memperoleh pemahaman mengenai strategi pemasaran digital seperti pemanfaatan media sosial, email marketing, dan optimasi mesin pencari (SEO) untuk memperluas jangkauan pasar dan meningkatkan penjualan. Sebanyak 11 UMKM juga mengajukan pendampingan dalam pengurusan izin usaha, yang diyakini dapat mendukung perkembangan usaha sekaligus meningkatkan citra dan daya tawar bisnis mereka. Selain itu, peserta mendapatkan wawasan mengenai prosedur dan regulasi terkait perizinan, serta menunjukkan komitmen untuk menjalankan usaha sesuai aturan hukum yang berlaku. Secara keseluruhan, kegiatan ini berhasil memberikan pengetahuan dan keterampilan praktis yang mendorong UMKM lebih siap bersaing di era bisnis digital, sekaligus membangun kepercayaan diri dalam mengembangkan usaha ke arah yang lebih berdaya saing.
Co-Authors Abdul Khafid Abdul Khafid Ageng Prasetyo Arum Pujiastuti Arum Pujiastuti Astuti, Fitria Yuni Che Rusuli, Mohamad Saufi Dyah Putri Lestari Erma Sri Hastuti Feri Tristiawan Fitria Yuni Astuti Fitria Yuni Astuti Fitria Yuni Astuti Kurnia Dewi Lestari Kuwatno Marlon R. Astilero Mohamad Saufi Che Rusuli Nanang Apriliyanto Nurhidayah, Siti Abdillah Nurifa Laksmitasari Azizah Rahul Bandari Rahul Bhandari Rofi’I Rofi’I SEPTIAN DWI CAHYO Sherli Junianingrum Shofiatul Mila Siti Abdillah Nurhidayah Siti Masrofah Umi Hani