Article Per Year (5 Year)
p-Index From 2021 - 2026
2.223
P-Index
This Author published in this journals
All Journal Jurnal Neraca Peradaban Jurnal Pajak dan Bisnis (Journal of Tax and Business) Tedc Jurnal Ilmiah Multidisiplin Indonesia Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Media Akademik (JMA) JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Indonesian Journal of Social Science and Education Jurnal Karya untuk Masyarakat (JKuM)
Boyke Nugrahanto
Program Studi Administrasi Bisnis Universitas Wanita Internasional, Bandung, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Veterinary Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
PEMANFAATAN MEDIA SOSIAL PADA BAGUS TAILOR Meta Utari; Boyke Nugrahanto
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 3 No. 1 (2026): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v3i1.9194

Abstract

The digital era has impacted various fields, including marketing, which requires business actors to utilize social media as a promotional tool. In practice, Bagus Tailor has not utilized social media optimally, so marketing activities are still dominated by traditional methods and have an impact on less than optimal sales. This study aims to analyze the use of social media, obstacles in using social media, and strategies for utilizing social media at Bagus Tailor. This study uses a qualitative approach with a case study method. Data collection techniques were carried out through in-depth interviews, observation, and documentation with informants consisting of owners, employees, and customers. Data analysis was carried out using NVivo software through a process of coding, categorization, and theme extraction. The results of the study indicate that social media, especially Instagram and WhatsApp, are used as a means of promotion, delivering service information, and direct communication with customers, thereby increasing market reach, purchasing power, and customer loyalty, which has an impact on increasing sales. However, there are obstacles in the use of social media such as limited time, digital skills, human resources, and consistency in content management. To overcome these obstacles, a social media utilization strategy is needed through consistent content upload scheduling, increasing digital competency, optimizing social media features, and strengthening interactions with customers so that digital marketing can run more effectively and sustainably.
Literasi dan Sosialisasi Undang-undang Perpajakan Harmonisasi Peraturan Perpajakan (HPP) bagi Pelaku Usaha, Pengajar, Siswa dan Mahasiswa di Kota Cimahi Dedy Suryadi; Badie Uddin; Ayu Yudiani Lestari; Deni Solihin; Boyke Nugrahanto; Sueb; Dendin Supriadi; Nunik Ekawandani
Jurnal Karya untuk Masyarakat (JKuM) Vol 3 No 2: JULI 2022
Publisher : Universitas Tarakanita

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36914/f6hbfw20

Abstract

Kegiatan pengabdian masyarakat dilakukan oleh tim pengabdian kepada masyarakat Politeknik TEDC yang terdiri dari dosen dan mahasiswa yang bekerjasama dengan Direktorat Jenderal Pajak Kantor Wilayah Jawa Barat 1. Kegiatan ini berupa literasi dan sosialisasi Undang- undang Harmonisasi Peraturan Perpajakan Tahun 2021 merupakan rangkaian kegiatan sosialisasi undang-undang baru menggantikan undang-undang sebelumnya. Masyarakat Indonesia masih awam perundangan di bidang perpajakan ini, sehingga sosialisasi ini sangatlah penting agar masyarakat Indonesia menjadi masyarakat yang taat pajak. Manfaat dari kegiatan sosialisasi ini dapat dirasakan oleh kalangan akademisi mulai dari siswa, guru, mahasiswa, dosen, serta masyarakat umum seperti penggiat UMKM, instansi/lembaga swasta dan yang lainnya. Metode pelaksanaan pengabdian dilakukan secara paralel yaitu literasi dan sosialisasi mengenai peraturan terbaru perpajakan dalam Undang-Undang Harmonisasi Peraturan Perpajakan (UU HPP). Kegiatan ini diikuti sebanyak 102 peserta yang terdiri dari pelaku usaha, guru, siswa, dosen dan mahasiswa. Ouput kegiatan ini akan bertambah kesadaran serta kepatuhannya serta akan sangat membantu para pelaku usaha, pengajar, siswa dan mahasiswa untuk melaksanakan kewajiban dan hak perpajakannya.
Pengaruh Digital Marketing dan Pelayanan terhadap Kepuasan Konsumen Jasa Travel Umrah Syifa Fitriyatul Aini; Boyke Nugrahanto
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 3 No. 1 (2026): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v3i1.9308

Abstract

This study aims to analyze the influence of digital marketing and service quality on consumer satisfaction in Umrah travel services at PT Hikayatuna Berkah Selalu, Bandung Regency. The increasing competition in the Umrah travel industry requires companies to optimize digital marketing strategies and improve service quality to maintain customer trust and satisfaction. This research applies a quantitative method with descriptive and verificative approaches. The population consists of all Umrah pilgrims in 2025, with a sample of 50 respondents selected using Slovin’s formula. Data were collected through questionnaires and analyzed using multiple linear regression, correlation analysis, coefficient of determination, and hypothesis testing (t-test and F-test). The results indicate that digital marketing has a positive and significant effect on consumer satisfaction (t = 3.643; sig = 0.001). Service quality also has a positive and significant effect (t = 3.495; sig = 0.001). Simultaneously, digital marketing and service quality significantly influence consumer satisfaction (F = 232.535; sig = 0.000) with an R² value of 0.807, meaning 80.7% of consumer satisfaction is explained by both variables. These findings imply that the integration of effective digital marketing strategies and high-quality service is essential to enhance customer satisfaction in Umrah travel services.
Co-Authors Ardian Nindy Sherina Putri Avid Inang Rum Ayu Yudiani Lestari Badie Uddin Dedy Suryadi Dendin Supriadi Deni Solihin Erdi Supandi Inta Budi Setya Nusa Meta Utari Nunik Ekawandani Riri Sylvi Rahmayanti Sheila Octavia Sueb Sueb Sueb Suharyanto Syifa Fitriyatul Aini Wiwin Winarti