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Journal : PERSPEKTIF

Utilization of Social Media as a Means of Healthy Food Promotion by Housewives in Dumai City Megawati Megawati; Syafruddin Pohan
PERSPEKTIF Vol. 11 No. 4 (2022): PERSPEKTIF, October
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i4.6583

Abstract

The purpose of this study was to analyze the role of social media in promoting healthy food by Hanadona Catering in Dumai City. This study uses a constructivist paradigm with a descriptive qualitative approach. The research subject only involved the owner of Hanadona Catering, namely Mrs. Aldona Wulandari as the main informant. Data collection techniques are through in-depth interviews conducted directly (via the Zoom application) or indirectly (via WhatsApp chat) and non-participant observation. The results of this study indicate that Hanadona Catering uses social media WhatsApp Messenger, Instagram, and Facebook to promote its culinary products. Promotional activities are usually carried out alone, involving the community and using the services of celebgrams and influencers from the local area. The massive promotions carried out have made the existence of Hanadona Catering for the last three years quite well known to the people of Dumai city and economically it brings benefits to the owner and the surrounding community, although on the other hand there are obstacles in terms of the availability of human resources to manage social media if it is overloaded. orders.
Pelatihan Zenius Education dalam Meningkatkan Kompetensi Guru Melaksanakan E-Learning di Sumatera Utara Esther Febrina Ritonga; Syafruddin Pohan; Feni Khairifa
PERSPEKTIF Vol. 12 No. 2 (2023): PERSPEKTIF, April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v12i2.8742

Abstract

The purpose of this study is to analyze the meaning construction of Zenius Education, the Zenius Education communication model and the Zenius Education training model in increasing teacher competency in implementing e-learning. This research was conducted with a qualitative descriptive method. The subjects in this study were Zenius Education and the informants were determined using a purposive technique, namely with the criteria of having conducted training for teachers in the North Sumatra region. The results obtained from this study found that the Zenius training for teachers has a positive meaning for increasing teacher digital literacy, motivating and lightening the teacher's burden on teaching digital. Several obstacles may occur during the training process, such as the teacher's low digital literacy, limited facilities and the internet, but the credibility of Zenius who trains can overcome these obstacles.