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All Journal SI-MEN (AKUNTANSI & MANAJEMEN) STIES Jurnal Riset Hukum, Ekonomi Islam, ekonomi, Manajemen dan Akuntansi Ardhi: Jurnal Pengabdian dalam Negri Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Nadiya Nadiya
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Penerapan Promosi dan Demosi terhadap Prestasi Kerja Karyawan PT. PLN (Persero) Area Banda Aceh Nadiya Nadiya; Gunawan Gunawan; Firdaus Firdaus; nasri zarman
SI-MEN Vol 11 No 1 (2020): Jurnal Si-Men
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIES Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (111.367 KB) | DOI: 10.1234/10.1234/sties-aceh.si-men.11.1.228

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh penerapan promosi dan demosi terhadap prestasi kerja karyawan PT. PLN (Persero) Area Banda Aceh. Populasi penelitian ini adalah seluruh karyawan pada PT. PLN (Persero) Area Banda Aceh sebanyak 186 orang dan teknik penarikan sampel menggunakan teknik slovin sehingga diperoleh 65 orang karyawan. Analisis yang digunakan dalam penelitian ini adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa penerapan promosi dan demosi secara simultan dan parsial berpengaruh signifikan terhadap prestasi kerja karyawan PT. PLN (Persero) Area Banda Aceh. Nilai koefisien korelasi (R) sebesar 0,747 menunjukkan derajat hubungan (korelasi) antara variabel bebas dengan variabel terikat sebesar 0,747 atau 74,7%, artinya prestasi kerja karyawan PT. PLN (Persero) Area Banda Aceh mempunyai hubungan kuat dan positif dengan promosi dan demosi. Sedangkan nilai koefisien determinasi (R Square) sebesar 0,558 artinya promosi dan demosi berpengaruh terhadap prestasi kerja karyawan PT. PLN (Persero) Area Banda Aceh sebesar 0,558 atau 55,8% dan sisanya sebesar 44,2% dijelaskan oleh variabel lain diluar penelitian ini. Implikasi dari penelitian ini menunjukkan bahwa penerapan promosi dan demosi memiliki peran yang lebih besar dalam meningkatkan prestasi kerja karyawan. Jika ada kesempatan bagi setiap karyawan dipromosikan harus menginformasikannya kepada para karyawan jika promosi direalisasikan kepada karyawan agar karyawan terdorong untuk giat melakukan pekerjaan, bersemangat, berdisiplin dan berprestasi kerja sehingga sasaran perusahaan secara optimal dapat dicapai.
BIVI APPLICATION IMPLEMENTATION FOR WARDAH BEAUTY ADVISORS IN KUALA TANJUNG, NORTH SUMATRA Mhd Abdillah; Cut Izzara; Nadiya Nadiya; Fitri Lisna Yani; Anwar Anwar; Intan Cahyani Rachman; Zulfikar Zulfikar
HEI EMA : Jurnal Riset Hukum, Ekonomi Islam, Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 1 (2023): Januari
Publisher : Prodi Hukum Ekonomi Syariah, STI Syariah AL-Hilal SIgli

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61393/heiema.v2i1.389

Abstract

This study aims to analyze the implementation of the BIVI (Beauty in Virtual Identity) application on the performance of Wardah Beauty Advisors at Toko Butet Joni Kuala Tanjung Batubara. The research method used is descriptive qualitative with a case study approach. Data were obtained through observation, in-depth interviews, and documentation studies. The results show that the BIVI application contributes to improving operational efficiency through online attendance features based on geolocation and real-time sales recording, which facilitate performance monitoring, payroll calculation, and product stock management. However, the study also found obstacles such as technical issues related to internet stability and limited employee understanding of the application workflow. Overall, the implementation of the BIVI application has a positive impact on enhancing employee performance and can serve as a reference for the development of technology-based management systems in the future.
Pengaruh Persepsi Dukungan Organisasi dan Efikasi Diri terhadap Pengembangan Karier Pegawai pada Dinas Pertanian Kabupaten Aceh Selatan Said Abul Khair; Husnaina Mailisa Safitri; Nadiya Nadiya
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 2 (2026): Mei: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i2.6711

Abstract

Employee career development in the South Aceh District Agriculture Office is important for improving the quality of human resources, which is influenced by perceived organizational support and employees' belief in their own abilities. These two factors play a role in encouraging employee readiness and career advancement. This study aims to determine the effect of perceptions of organizational support and self-efficacy on employee career development at the South Aceh District Agriculture Office. This study uses a quantitative approach with an associative research design. The sample consisted of 84 respondents, selected using a census technique (the entire population was used as the sample). Research data was collected through questionnaires and documentation studies. Data analysis was performed using multiple linear regression analysis, F-test, and t-test. The results showed that the perception of organizational support had a positive and significant effect on employee career development with a t-value of 4.074 > t-table 1.990 and significance of 0.000, while self-efficacy also had a positive and significant effect with a t-value of 3.708 > t-table 1.990 and significance of 0.000. Simultaneously, both variables had a significant effect on career development with a calculated F value of 116.187 > F table 3.111 and significance of 0.000. This study recommends that agencies pay more attention to policies related to organizational support and increasing self-efficacy to support the improvement of employee career development.
Pengaruh Live Streaming, Content Marketing dan Online Customer Review terhadap Keputusan Pembelian pada Tiktok Shop di Banda Aceh Nadia Sharfina; Amelia Amelia; Nadiya Nadiya
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 1 (2026): Januari : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i1.6023

Abstract

The development of digital technology has encouraged an increase in online shopping activities in Indonesia, including through the TikTok Shop platform which combines social media features and e-commerce transactions in one ecosystem. Although the platform is experiencing rapid user growth, the low buying interest of some consumers indicates a weakness in the digital marketing strategy implemented. Therefore, this study aims to analyze the influence of live streaming, content marketing, and online customer reviews on purchase decisions among TikTok Shop users in Banda Aceh. This study uses a quantitative approach through a survey of 96 respondents with purposive sampling technique. The data were analyzed using multiple linear regression to test the simultaneous and partial influences between the variables studied. The results of the study show that the three variables simultaneously have a significant effect on purchasing decisions. Partially, content marketing and online customer reviews have been shown to have a significant influence, while live streaming does not show a significant influence. These findings underscore the importance of informative content-based marketing strategies and customer review management to strengthen trust and increase consumer buying interest on social-commercial platforms such as TikTok Shop.
Pengabdian Mahasiswa KKN-R Universitas Palangka Raya Kelompok 57 di Desa Tambun Raya Kecamatan Basarang Kabupaten Kapuas Provinsi Kalimantan Tengah Refani Elmiarsinta; Stevani Febby Darmawan; Rizky Ahmadil Anhar; Azharun Nurmadani; Raphael Reynalda; Elviana Sismita Wulandari; Ary Romadhon Sembiring; Agung Prasetyo; Suita Ningsih; Nadiya Nadiya; Ratna Sari; Septiatin Rosi Amelia; Febriyanty M. Rajagukguk; Kimmy Jorgensen; Muhammad Faqih; Siti Ma'rifah
ARDHI : Jurnal Pengabdian Dalam Negri Vol. 4 No. 4 (2026): Agustus: ARDHI : Jurnal Pengabdian Dalam Negri
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ardhi.v4i4.2208

Abstract

The Regular Community Service Program (KKN-R) is a form of community engagement that provides university students with opportunities to apply their knowledge and skills in addressing community needs and challenges. This community service activity aimed to contribute to improving the knowledge, skills, and awareness of the Tambun Raya Village community through programs in education, health, environmental management, village digitalization, and community economic empowerment. The activity was conducted in Tambun Raya Village, Basarang District, Kapuas Regency, Central Kalimantan, from July 14 to August 18, 2026. The method employed was Participatory Action Research (PAR), consisting of field surveys, direct observation, interviews, Focus Group Discussions (FGD), and social mapping. The collected data were analyzed using a descriptive qualitative approach. The programs implemented included assistance in supplementary feeding and stunting prevention education, smart classes, anti-bullying and drug abuse prevention education, waste sorting and Ecobin education, liquid organic fertilizer (POC) production training, village website development, and digital marketing assistance for micro, small, and medium enterprises (MSMEs) through BERDAYA Digital and Google Maps. The results showed increased community knowledge and awareness in education, health, environmental management, and the use of digital technology, as well as improved skills in organic waste utilization and MSME digital marketing. The activities also strengthened collaboration among students, village government, schools, MSME actors, farmer groups, and the community in supporting village independence and sustainable development.
Co-Authors Agung Prasetyo Amelia Amelia Anwar Anwar Ary Romadhon Sembiring Azharun Nurmadani Cut Izzara Elviana Sismita Wulandari Febriyanty M. Rajagukguk Firdaus Firdaus Fitri Lisna Yani Gunawan Gunawan Husnaina Mailisa Safitri Intan Cahyani Rachman Kimmy Jorgensen Mauizatul Hasanah Mhd Abdillah Muhammad Faqih Nadia Sharfina Raphael Reynalda RATNA SARI Refani Elmiarsinta Rizky Ahmadil Anhar Said Abul Khair Septiatin Rosi Amelia Siti Ma'rifah Stevani Febby Darmawan Suita Ningsih Susilawati Susilawati Zarman, Nasri Zulfikar Zulfikar