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All Journal MANAJEMEN DEWANTARA Formosa Journal of Science and Technology (FJST) Balance : Jurnal Akuntansi dan Manajemen Formosa Journal of Applied Sciences (FJAS) Relevance: Journal of Management and Business Media Ekonomi QISTINA: Jurnal Multidisiplin Indonesia Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia SAKOLA: Journal of Sains Cooperative Learning and Law
Titik Desi Harsoyo
Universitas Mercu Buana Yogyakarta
Religion Humanities Astronomy Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Social Sciences

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Pengaruh Green Product Innovation, Green Trust, dan Green Price Terhadap Keputusan Pembelian pada Starbucks Coffee Yogyakarta Irfan Hidayat; Titik Desi Harsoyo
QISTINA: Jurnal Multidisiplin Indonesia Vol. 4 No. 1 (2025): June 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/qistina.v4i1.6311

Abstract

Penelitian ini bertujuan untuk (1) menganalisis pengaruh green product innovation terhadap keputusan pembelian pada Starbucks Coffee Yogyakarta; (2) menganalisis pengaruh green trust terhadap keputusan pembelian pada Starbucks Coffee Yogyakarta; dan (3) menganalisis pengaruh green price terhadap keputusan pembelian pada Starbucks Coffee Yogyakarta. Penelitian ini menggunakan pendekatan kuantitatif kausal. Data primer dikumpulkan melalui kuesioner online via Google Form. Populasi penelitian mencakup seluruh konsumen Starbucks Yogyakarta, dengan sampel sebanyak 100 responden yang dipilih menggunakan teknik purposive sampling berdasarkan kriteria pernah membeli minimal dua kali, berusia ≥17 tahun, dan bersedia menjadi responden. Instrumen penelitian diuji validitas dan reliabilitasnya menggunakan korelasi product moment dan Cronbach’s Alpha. Pengujian asumsi klasik meliputi uji normalitas (Kolmogorov-Smirnov), multikolinearitas (VIF dan tolerance), serta heteroskedastisitas (uji Glejser). Analisis data dilakukan dengan statistik deskriptif dan regresi linier berganda. Hasil penelitian menunjukkan bahwa (1) Green product innovation berpengaruh positif dan signifikan terhadap keputusan pembelian pada Starbucks Coffee Yogyakarta. (2) Green trust berpengaruh positif dan signifikan terhadap keputusan pembelian pada Starbucks Coffee Yogyakarta. (3) Green price berpengaruh positif dan signifikan terhadap keputusan pembelian pada Starbucks Coffee Yogyakarta.
The Influence of Attitude, Social Influence, and Perceived Behavioural Control (PBC) on Purchase Intention in Second Hand Clothing Indah Anggraeni Wijaya; Titik Desi Harsoyo
Formosa Journal of Science and Technology Vol. 4 No. 7 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v4i7.181

Abstract

Modern youth's fascination for ever-changing styles has ratcheted up rivalry in the apparel market. Businesses dealing in pre-owned apparel need to diversify their goods, raise marketing awareness, and improve customer perception in orders to remain competitive. The purpose of this research is to determine the relationship between attitude, social influence, and perceived behavioral control (PBC) as it relates to the intention to buy used apparel. The research used a poll of 100 people who were aware with the concept of secondhand clothes but had never bought any before. The results were deemed valid, reliable, and passed the traditional assumption tests. Attitude, social influence, and PBC all significantly and positively affect purchase intention, according to the results.
Managing Online Promotion Media to Enhance Marketing Performance of Batik Bag Crafting Sme ‘Batika Indonesia’ in Yogyakarta Titik Desi Harsoyo; Audita Nuvriasari; Nala Tri Kusuma
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol. 3 No. 2 (2024): July 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v3i2.3678

Abstract

This community service is carried out in Batika Indonesia, a SME in Yogyakarta which produces mainly batik handmade bags. It is located on Jl. Matraman No.4-24, Nanggulan, Maguwoharjo, Yogyakarta. As the potential crafting company in Yogyakarta, Batika Indonesia faces high competition. This condition requires Batik Indonesia to increase its marketing performance through managing online promotion media. Based on the situation analysis, it was found some problems in online promotion, namely the lack of management of online promotion media. Therefore, the purpose of this community service activity is to help partner to solve the problems through three programs. First, update the website content to enhance the website appearance with more attractive and informative content. Second, provide training to advance the management of online promotion media mainly focus on Instagram and TikTok. Third, make e-catalogue to provide customer a more informative and complete file to make it easier and faster for customers to find information about the latest products. The training is expected to increase partner’s knowledge and skills regarding managing online promotion media. Finally, it will help Batika Indonesia to improve its marketing performance. It is hoped that there will be continuity of the trainings where partner can implement and develop online promotion media in the future.
Pengaruh Green Marketing, Environmental Knowledge dan Attitude Terhadap Green Purchase Intention pada Produk Batik Hijau Produksi UMKM di Yogyakarta Fetronela Eti Furwati; Titik Desi Harsoyo
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2025): July 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v4i2.5663

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh green marketing, environmental knowledge, dan attitude terhadap green purchase intention pada produk Batik Hijau Produksi UMKM di Yogyakarta. Jumlah sampel dalam penelitian ini sebanyak 100 responden Dalam pengambilan sampel penelitian ini menggunakan metode non probability sampling. Jenis penelitian yang dilakukan menggunakan metode penelitian kuantitatif. Data diolah menggunakan SPSS versi 27. Metode analis data yang digunakan dalam penelitian meliputi uji validitas, uji reliabilitas, uji asumsi klasik (distribusi normal, multikolinearitas, heteroskedastisitas), analisis regresi berganda, uji t, uji f, serta koefisien determinasi. Hasil penelitian menunjukkan bahwa: (1) green marketing berpengaruh positif dan siginifikan terhadap green purchase intention pada produk Batik hijau produksi UMKM di Yogyakarta. (2)environmental knowledge berpengaruh positif dan siginifikan terhadap green purchase intention pada produk Batik hijau produksi UMKM di Yogyakarta. (3) attitude tidak berpengaruh siginifikan terhadap green purchase intention pada produk Batik hijau produksi UMKM Yogyakarta.
Pengaruh Shopping Lifestyle, Fashion Involvement dan Sales Promotion Terhadap Keputusan Pembelian pada Produk Sepatu Vans Martahan Hutajulu; Titik Desi Harsoyo
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2025): July 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v4i2.6794

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh shopping lifestyle, fashion involvement, dan sales promotion terhadap keputusan  pembelian pada produk sepatu Vans. Jenis penelitian yang digunakan adalah kuantitatif, dengan sampel penelitian ini adalah 100 responden. Metode pengumpulan data menggunakan kusioner. Teknik pengambilan data yang digunakan adalah non-probability sampling. Hasil uji instrument menyatakan bahwa seluruh item pernyataan yang digunakan dalam instrumen ini validitas dan reliabilitas. Hasil uji asumsi klasik menyatakan bahwa data dalam penelitian ini terdistribusi normal. Berdasarkan hasil penelitian ini menunjukkan bahwa (1) pengaruh shopping lifestyle memiliki pengaruh positif dan signifikan terhadap keputusan pembelian pada produk sepatu Vans, (2) Fashion involvement tidak berpengaruh dan signifikan terhadap keputusan pembelian pada produk sepatu Vans, (3) Sales promotion memiliki pengaruh yang positif terhadap keputusan pembelian pada produk sepatu Vans.
Co-Authors Afivudin Ariyanto Anindya Satyanugraha Audita Nuvriasari Devit Ardi Kustanto DINA PUTRI MARGARETA Fetronela Eti Furwati Ignatius Alfian Chandra Parera Indah Anggraeni Wijaya Irfan Hidayat Kakanita Ari Puspitasari Martahan Hutajulu Nala Tri Kusuma Riski Adi Saputra Rismayanti Rismayanti Wara Dwi Septiani