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Pengaruh Kualitas Pelayanan dan Kualitas Produk terhadap Keputusan Pembelian Makanan dan Minuman pada “PDKT Resto Cafe Kudus” Ilma Ardalia; Dinalestari Purbawati; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 12, No 2 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.38351

PDKT Resto Cafe, which is a restaurant in Kudus Regency, experienced a decrease in purchasing decisions in 2018 and 2020. There are PDKT Resto Cafe consumers who complain about service quality and product quality. Service quality and product quality are factors that can influence consumer purchasing decisions. This study aims to explain the effect of service quality and product quality on consumer purchasing decisions of PDKT Resto Cafe. This type of research is an explanatory research type and samples are taken using non-probability techniques and using a purposive sampling approach. Data collection was carried out by distributing questionnaires and interviewing 100 respondents. The results showed that there was a positive and significant influence between service quality on purchasing decisions, a positive and significant effect between product quality on purchasing decisions, and a significant influence between service quality and product quality simultaneously on purchasing decisions. Based on these results, companies are advised to make improvements related to responsiveness and empathy and review product quality in terms of color, portion size, appearance, aroma, and taste with product quality at other restaurants in order to achieve company goals, namely increasing purchasing decisions by consumers.PDKT Resto Cafe yang merupakan salah satu restoran yang berada di Kabupaten Kudus terjadi penurunan keputusan pembelian pada tahun 2018 dan 2020. Terdapat konsumen PDKT Resto Cafe yang mengeluhkan terkait dengan kualitas pelayanan dan kualitas produk. Kualitas pelayanan dan kualitas produk sendiri merupakan faktor yang dapat mempengaruhi keputusan pembelian dari konsumen. Penelitian ini bertujuan untuk menjelaskan pengaruh kualitas pelayanan dan kualitas produk terhadap keputusan pembelian konsumen PDKT Resto Cafe. Tipe penelitian ini adalah tipe penelitian eksplanatif dan sampel diambil menggunakan teknik non probability dan menggunakan pendekatan purposive sampling. Pengumpulan data dilakukan dengan menyebar kuesioner dan wawancara kepada 100 responden. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang positif dan signifikan antara kualitas pelayanan terhadap keputusan pembelian, pengaruh yang positif dan signifikan antara kualitas produk trhadap keputusan pembelian, serta pengaruh yang signifikan antara kualitas pelayanan dan kualitas produk secara simultan terhadap keputusan pembelian. Berdasarkan hasil tersebut, perusahaan disarankan untuk melakukan perbaikan terkait dengan responsiveness dan empati serta meninjau ulang kualitas produk dari sisi warna, takaran porsi, bentuk penampilan, aroma, dan cita rasa dengan kualitas produk di restoran lain agar tercapai tujuan peruahaan yaitu meningkatkan keputusan pembelian oleh konsumen.

Pengaruh Brand Awareness, Promosi, dan Harga terhadap Keputusan Pembelian Produk Lemari Es Panasonic di Kota Semarang Richardia Ayu Christy Ardianti; Dinalestari Purbawati; Naili Farida
Jurnal Ilmu Administrasi Bisnis Vol 12, No 2 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.37750

The large number of market needs and demands for electronic goods is an opportunity for electronic goods industry. This forces businesses in the electronic goods sector to compete in order to satisfy customer wants and demands. There are many factors that influence purchasing decisions. Among them are brand awareness, promotion, and price. This study aims to determine the effect of brand awareness, promotion, and price on purchasing decisions of Panasonic refrigerator products partially and simultaneously. The type of research used is explanatory. The sampling technique used is purposive sampling. The sample were 100 people who live in the city of Semarang and have bought a Panasonic refrigerator. Data collection techniques were carried out with Google Forms. As for the data analysis using SPSS software to analyse validity, reliability, correlation coefficient, determination coefficient, simple linear regression, multiple linear regression, t test, and F test. The results show that brand awareness, promotion, and price have a significant effect on purchasing decisions both partially and simultaneously. Partially, brand awareness and promotion have a moderate influence, while price has a strong influence on purchasing decisions. But simultaneously the three variables have a strong influence on purchasing decisions with a percentage of 52.1%.Banyaknya kebutuhan dan permintaan atas barang elektronik merupakan peluang bagi pelaku bisnis barang elektronik. Hal tersebut membuat para perusahaan yang bergerak di bidang industri barang elektronik menjadi berlomba-lomba untuk bisa memenuhi kebutuhan dan permintaan konsumen. Terdapat banyak faktor yang mempengaruhi keputusan pembelian konsumen. Diantaranya yaitu brand awareness, promosi, serta harga. Penelitian ini bertujuan untuk mengetahui pengaruh dari brand awareness, promosi, dan harga terhadap keputusan pembelian produk lemari es Panasonic secara parsial dan simultan. Tipe penelitian yang digunakan yaitu eksplanatori. Teknik pengambilan sampel yang digunakan adalah nonprobability sampling yaitu dengan purposive sampling. Sampel sebanyak 100 orang yang berdomisili di Kota Semarang dan pernah membeli lemari es Panasonic. Teknik pengumpulan data dilakukan dengan bantuan google form. Adapun dalam analisis data menggunakan uji validitas, reliabilitas, koefisien korelasi, koefisien determinasi, regresi linier sederhana, regresi linier berganda, uji t, dan uji F. Analisis data tersebut dilakukan dengan bantuan software SPSS. Hasil pengujian menunjukkan bahwa brand awareness, promosi, dan harga berpengaruh signifikan terhadap keputusan pembelian baik secara parsial dan simultan. Secara parsial brand awareness dan promosi memiliki pengaruh sedang terhadap keputusan pembelian, sedangkan harga memiliki pengaruh kuat terhadap keputusan pembelian. Namun secara simultan ketiga variabel memberikan pengaruh yang kuat terhadap keputusan pembelian dengan persentase sebesar 52,1%.

The Influence of Financial Literacy of The Business Owners on Business Performance and Business Continuity of Coffee Shops in Semarang City Nasya Zelika Haura; Widiartanto Widiartanto; Dinalestari Purbawati
Jurnal Ilmu Administrasi Bisnis Vol 12, No 2 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.38053

Business in the coffee shop sector is groew2swwwqqqwing and developing, increasing coffee shops in various places, not least in Semarang City. They are often found in one location with two or more coffee shops with the same large business scale with more or less the same menu list. The type of research used in this study is explanatory research with the approach with a quantitative approach and processed using SmartPLS software. The research population includes all coffee shop business owners in Semarang, with 114 coffee shops. There were 90 samples with probability sampling with a simple random sampling approach. The result from this research are: that there is a positive and significant influence between financial literacy by business owners on business performance, there is an influence between business owners' financial literacy and business continuity at coffee shops in Java, and there is an influence between business performance and business continuity at coffee shops in Semarang. This research can be used to solve problems experienced by many business owners or as input and additional information for business owners that can be considered so that they can evaluate in order to improve their business performance and continuity. For instance, coffee shop owners need to broaden their information and connection since there are still more of them who need to be made aware of information about alternative sources of finance. The following research can expand the sample coverage to be more comprehensive and modify the model to become, or it can also be by increasing the range of measuring indicators.

Pengaruh Brand Awareness, Electronic-Word of Mouth, dan Perceived Risk terhadap Keputusan Pembelian pada Konsumen Traveloka (Studi pada Pengguna Traveloka di Kota Semarang) Eka Rangga Rizki Ramadhan; Dinalestari Purbawati; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 12, No 2 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.38326

Traveloka is an Indonesian company engaged in the field of Online Travel Agent which has received various awards, one of which is the Most Powerful Indonesia Technology Brand and the Most Innovative Brand. However, according to the Top Brand Index survey in 2018-2020 Traveloka has experienced a decline and there are still negative complaints from consumers regarding Traveloka services. Brand awareness, electronic word of mouth, and perceived risk are suspected as factors that can influence purchasing decisions. This study aims to determine the effect of brand awareness, electronic word of mouth, and perceived risk on Traveloka's purchasing decisions in Semarang City. This type of research is explanatory research with a sampling technique using non-probability sampling techniques and purposive sampling methods. Data collection uses a questionnaire via google form and direct interviews. The sample in the study was 100 Traveloka consumers in Semarang City. The results showed that the brand awareness variable (X1), the electronic word of mouth variable (X2) and the perceived risk variable (X3) simultaneously had a significant and positive effect on the purchase decision variable (Y). Brand awareness variable has the greatest influence on purchasing decisions. The suggestions for Traveloka are to increase promotions so that consumer brand awareness increases, provide services in accordance with what consumers expect in order to give positive reviews, and be able to further improve service quality and reduce system errors so that the risk of service errors is low. Traveloka merupakan perusahaan Indonesia yang bergerak di bidang Online Travel Agent yang mendapatkan berbagai penghargaan salah satunya yaitu Most Powerful Indonesia Technology Brand dan Most Innovative Brand. Namun, menurut survey Top Brand Index di tahun 2018-2020 Traveloka mengalami penurunan serta masih terdapat keluhan negatif dari konsumen terkait pelayanan Traveloka. Brand awareness, electronic-word of mouth, dan perceived risk diduga sebagai faktor yang dapat mepengaruhi keputusan pembelian. Penelitian ini bertujuan untuk mengetahui pengaruh antara brand awareness, electronic-word of mouth, dan perceived risk terhadap keputusan pembelian Traveloka di Kota Semarang. Tipe penelitian ini adalah explanatory research dengan teknik pengambilan sampel menggunakan teknik non probability sampling dan metode purposive sampling. Pengumpulan data menggunakan kuesioner melalui google form dan wawancara langsung. Sampel pada penelitian berjumlah 100 konsumen Traveloka di Kota Semarang. Hasil penelitian menunjukan bahwa variabel brand awareness(X1), variabel electronic-word of mouth(X2) dan variabel perceived risk(X3) secara simultan berpengaruh signifikan dan positif terhadap variabel keputusan pembelian (Y). Variabel brand awareness memiliki pengaruh paling besar terhadap keputusan pembelian. Adapun saran pada Traveloka untuk meningkatkan promosi agar brand awareness konsumen meningkat, memberikan layanan sesuai dengan yang diharapkan konsumen agar memberikan ulasan positif, serta dapat lebih meningkatkan kualitas layanan dan mengurangi kesalahan sistem agar risiko kesalahan pelayanan rendah.

Pengaruh Kualitas Produk dan Promosi Penjualan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Pada Nasabah Pengguna Tabungan Emas PT Pegadaian Cabang Blora) Astri Rahmawati; Dinalestari Purbawati; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 13, No 4 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.43390

Abstract: PT Pegadaian Branch Blora moves to be a provider of gold investment services for tabungan emas products. But in 2022, tabungan emas products experienced a decline in sales and customer demand. There was a decrease due to the decline in customer loyalty to tabungan emas products. This type of research is an explanatory research with a sample of 95 respondents who are customers of Tabungan Emas PT Pegadaian Branch Blora. Sampling techniques use non-probability sampling with purposive sampling. Data analysis method using SmartPLS 4.0 for Windows software. The results showed the impact of product quality and sales promotion on customer loyalty through customer satisfaction at PT Pegadaian Branch Blora. There are suggestions given to PT Pegadaian Branch of Blora on each aspect, including product quality, such as accelerating the process of verification of premium upgrades to the account and replacing the customer's new phone number. In the customer satisfaction aspects, PT Pegadain Branch Blora needs to improve the quality of tabungan emas products by optimizing their features, thereby creating the loyalty of tabungan emas customers to PT Pegadain Branch Blora.Keywords: product quality; sales promotion; customer satisfaction; customer loyalty.Abstrak: PT Pegadaian Cabang Blora bergerak sebagai penyedia jasa investasi emas melaui produk tabungan emas. Namun ditahun 2022 produk tabungan emas mengalami penurunan penjualan dan penurunan nasabah. Adanya penurunan tersebut disebabkan karena turunnya loyalitas pelanggan oleh nasabah tabungan emas. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan promosi penjualan terhadap loyalitas pelanggan melalui kepuasan pelanggan pada nasabah tabungan emas PT Pegadaian Cabang Blora. Tipe penelitian ini adalah explanatory research dengan jumlah sampel sebanyak 95 responden yang merupakan nasabah pengguna tabungan emas PT Pegadaian Cabang Blora. Teknik pengambilan sampel menggunakan non probability sampling dengan metode purposive sampling. Metode analisis data menggunakan softwere SmartPLS 4.0 for Windows. Hasil penelitian ini menunjukkan bahwa kualitas produk dan promosi penjualan melalui kepuasan pelanggan berpengaruh terhadap loyalitas pelanggan. Saran yang diberikan kepada PT Pegadaian Cabang Blora terhadap masing – masing aspek antara lain pada aspek kualitas produk, seperti mempercepat proses verifikasi upgrade premium akun dan penggantian nomor telepon baru nasabah. Pada aspek promosi penjualan, diperlukan adanya peningkatan frekuensi promosi penjualan agar semua nasabah dapat menerima manfaat tersebut. Pada aspek kepuasan pelanggan, PT Pegadain Cabang Blora perlu mengoptimalkan fitur produk, sehingga meningkatkan loyalitas nasabah tabungan emas pada PT Pegadaian Cabang Blora.Kata Kunci: kualitas produk; promosi penjualan; kepuasan pelanggan; loyalitas pelanggan.

Pengaruh Return On Equity Debt To Equity Ratio, dan Dividen Payout Ratio Terhadap Harga Saham Pada Perusahaan Properti & Real Estate Tahun 2018-2022 Cecep Paqih Fauzan; Dinalestari Purbawati; Saryadi Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 13, No 4 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.43765

Abstract: The purpose of this research is to analyze the relationship between Return On Equity (ROE), Debt to Equity Ratio (DER), and Dividend Payout Ratio (DPR) to stock price. This research is using stock price as a dependent variable. Then, Return On Equity (ROE), Debt to Equity Ratio (DER), and Dividend Payout Ratio (DPR) are used as an independent variable. The population of this research is property & real estates companies listed on the Indonesia Stock Exchange during the period 2018 – 2022. By purposive sampling method, there are 6 property & real estate companies were obtained as the sample of this research. The analytical method used in this reseacrh is multiple regression analysis. The result of this research indicate that Return On Equity (ROE) has a positive and significant effect on stock price. Then, Debt to Equity Ratio (DER) has a negative and significant effect on stock price. Meanwhile, Dividend Payout Ratio (DPR) has insignificant effect on stock price of property & real estate companies in Indonesia during 2018-2022.Keywords: debt to equity ratio; dividend payout ratio; return on equity; stock priceAbstrak: Tujuan penelitian ini adalah menganalisis hubungan Return On Equity (ROE), Debt to Equity Ratio (DER), dan Dividend Payout Ratio (DPR) terhadap harga saham. Penelitian ini menggunakan harga saham sebagai variabel dependen. Sedangkan, ROE, DER, dan DPR digunakan sebagai variabel independen. Populasi penelitian ini adalah perusahaan properti & real estate yang terdaftar di Bursa Efek Indonesia selama periode 2018 – 2022. Dengan metode purposive sampling diperoleh 6 perusahaan properti & real estate sebagai sampel penelitian ini. Metode analisis yang digunakan dalam penelitian ini adalah analisis regresi berganda. Hasil penelitian ini menunjukkan bahwa ROE berpengaruh positif dan signifikan terhadap harga saham. Selain itu, DER juga berpengaruh negatif dan signifikan terhadap harga saham. Sementara itu, DPR tidak berpengaruh signifikan terhadap harga saham pada perusahaan properti & real estate di Indonesia tahun 2018-2022.Kata Kunci: Debt to Equity Ratio; Dividend Payout Ratio; Harga Saham; Return on Equity

PENGARUH EXPERIENTIAL MARKETING DAN BRAND IMAGE TERHADAP E-LOYALTY MELALUI E-SATISFACTION SEBAGAI VARIABEL INTERVENING (Studi Pada Pengguna Fitur Beautycam Shopee Merek Revlon di Kota Semarang) Regina Octaviani Wihalauw; Dinalestari Purbawati; Andi Wijayanto
Jurnal Ilmu Administrasi Bisnis Vol 12, No 3 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.39479

Penelitian ini bertujuan untuk mengetahui pengaruh experiential marketing dan brand image terhadap elektronik loyalitas melalui kepuasan elektronik pengguna fitur beautycam Shopee pada merek Revlon. Tipe penelitian ini adalah explanatory research dengan teknik pengambilan sampel non probability sampling melalui pendekatan purposive sampling. Pengumpulan data dilakukan dengan menyebar kuesioner secara online pada 100 masyarakat Kota Semarang. Pengujian menggunakan SPSS versi 23 dan pengujian sobel yang mendapatkan hasil yakni experiential marketing berpengaruh signifikan terhadap e-satisfaction, experiential marketing berpengaruh signifikan terhadap e-loyalty, brand image berpengaruh signifikan terhadap e-satisfaction, brand image berpengaruh signifikan terhadap e-loyalty, dan e-satisfaction berpengaruh signifikan terhadap e-loyalty. Hasil uji sobel menunjukan bahwa e-satisfaction dapat memediasi secara parsial antara experiential marketing terhadap e-loyalty, dan e-satisfaction juga dapat memediasi secara parsial antara brand image terhadap e-loyalty. Saran dari penelitian ini adalah Revlon perlu meningkatkan strategi experiential marketing dengan meningkatan kualitas fitur beautycam dan mempertahankan brand image sehingga dapat meningkatkan kepuasan dan loyalitas pelanggan.This study aims to determine the effect of experiential marketing and brand image on e-loyalty through the e-satisfaction of users of the Shopee Beautycam feature on Revlon products. This type of research is explanatory research with a non-probability sampling technique using a purposive sampling approach. Data was collected by distributing online questionnaires to 100 residents of Semarang City. Tests using SPSS version 23 and Sobel testing get the results namely experiential marketing has a significant effect on e-satisfaction, experiential marketing has a significant effect on e-loyalty, brand image has a significant effect on e-satisfaction, brand image has a significant effect on e-loyalty and e -satisfaction has a significant effect on e-loyalty. The results of the Sobel test show that e-satisfaction can partially mediate between experiential marketing and e-loyalty, and e-satisfaction can also partially mediate between brand image and e-loyalty. This research suggests that Revlon needs to improve its experiential marketing strategy by increasing the quality of Beautycam features and maintaining its brand image to increase customer satisfaction and loyalty.

Pengaruh Kualitas Pelayanan, Harga dan Perceived Usefulness Terhadap Kepuasan Pelanggan Pada Pengguna Jasa Layanan Grabbike di Kota Semarang Elisabeth Siki Ayu P; Agung Budiatmo; Dinalestari Purbawati
Jurnal Ilmu Administrasi Bisnis Vol 13, No 4 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.43822

Abstract: Customer satisfaction has an impact on the company. From the creation of customer satisfaction, it can provide various benefits, including the relationship between the company and the customer becoming harmonious, providing a good basis for repeat purchases, creating customer loyalty and forming word of mouth which can be profitable for the company. The purpose of this research was to determine the effect of service quality, price and perceived usefulness on customer satisfaction. The type of research used is explanatory research. The population in this research were 96 users who had used Grabbike transportation services in Semarang city. The sampling technique used nonprobability sampling techniques, purposive sampling and accidental sampling. Data processing using SPSS version 25. The results of this research indicate a positive and significant partial and simultaneous influence between service quality, price and perceived usefulness on customer satisfaction for Grabbike transportation service users in Semarang city. It is recommended to give an appeal to all Grabbike drivers to continue to use the Grab attribute as an identity while providing services, monitor and evaluate tariff setting without reducing the services provided, create a new innovation that can provide more perceived benefits than other service providers so as to create attractiveness using Grabbike.Keywords: Service Quality; Price; Perceived Usefulness; Customer SatisfactionAbstraksi: Kepuasan pelanggan membawa dampak bagi perusahaan. Dari terciptanya kepuasan pelanggan tersebut dapat memberikan berbagai manfaat, diantaranya hubungan antara perusahaan dengan pelanggan menjadi harmonis, memberikan dasar yang baik bagi pembelian ulang, terciptanya loyalitas pelanggan serta membentuk word of mouth yang dapat menguntungkan bagi perusahaan. Tujuan dari penelitian ini untuk mengetahui pengaruh kualitas pelayanan, harga dan perceived usefulness terhadap kepuasan pelanggan. Tipe penelitian yang digunakan adalah explanatory research. Populasi dalam penelitian ini adalah pengguna yang pernah menggunakan jasa layanan transportasi Grabbike di kota Semarang sebanyak 96 orang. Teknik sampling menggunakan teknik nonprobability sampling, purposive sampling dan accidental sampling. Pengolahan data menggunakan SPSS versi 25. Hasil dari penelitian ini menunjukkan adanya pengaruh positif dan signifikan secara parsial dan simultan antara kualitas pelayanan, harga dan perceived usefulness terhadap kepuasan pelanggan pada pengguna jasa transportasi Grabbike di kota Semarang. Disarankan untuk memberikan himbauan pada seluruh driver Grabbike untuk tetap terus menggunakan atribut Grab sebagai identitas selama melakukan pelayanan, memonitor dan mengevaluasi penetapan tarif dengan tidak mengurangi pelayanan yang diberikan, menciptakan suatu inovasi baru yang dapat memberikan persepsi manfaat yang lebih dibanding penyedia jasa lainnya sehingga dapat menciptakan daya tarik menggunakan jasa layanan transportasi Grabbike.Kata Kunci: Kualitas Pelayanan; Harga; Perceived Usefulness; Kepuasan Pelanggan

Pengaruh Ukuran Perusahaan dan Profitabilitas Terhadap Ketepatan Waktu Penyampaian Laporan Keuangan Pada Perusahaan Sektor Keuangan yang Terdaftar Dalam Bursa Efek Indonesia Periode 2018-2022 Dhito Haryanto; Dinalestari Purbawati
Jurnal Ilmu Administrasi Bisnis Vol 13, No 4 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.44411

Abstract : Timeliness is one of the crucial aspects in presenting relevant information. Twenty-two financial sector companies listed on the Indonesia Stock Exchange were not timely in submitting financial reports during the period from 2018 to 2022. This delay was attributed to factors such as company size and profitability. The objective of this research is to examine the influence of company size on the timeliness of financial report submission, investigate the impact of profitability on the timeliness of financial report submission, and assess the combined effect of company size and profitability on the timeliness of financial report submission. The research follows a explanatory research approach, employing the purposive sampling technique. Data collection is conducted through documentation, and data processing is carried out using SPSS 25 software. A total of 59 financial sector companies listed on the Indonesia Stock Exchange were sampled for the period 2018 to 2022 (5 years). The data analysis used linear regression. Based on the analysis results, it can be concluded that company size and profitability have a positive and significant influence on the timeliness of financial report submission.Keywords: Financial Sector Companies Listed on the Indonesia Stock Exchange; Company Size; Profitability; TimelinessAbstraksi : Ketepatan waktu merupakan salah satu hal yang penting dalam penyajian suatu informasi yang relevan. Perusahaan sektor keuangan yang terdaftar dalam Bursa Efek Indonesia yang tidak tepat waktu dalam melakukan penyampaian laporan keuangan sebanyak 22 perusahaan pada periode 2018 hingga 2022, hal tersebut dikarenakan oleh faktor ukuran perusahaan dan profitabilitas. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh ukuran perusahaan terhadap ketepatan waktu penyampaian laporan keuangan, mengetahui pengaruh profitabilitas terhadap ketepatan waktu penyampaian laporan keuangan, mengetahui pengaruh ukuran perusahaan dan profitabilitas terhadap ketepatan waktu penyampaian laporan keuangan. Tipe penelitian ini adalah penelitian eksplanatif. Metode penelitian yang digunakan yaitu teknik purposive sampling. Dokumentasi sebagai metode pengumpulan data. Pengolahan data menggunakan software SPSS 25. Sampel yang dikumpulkan sebanyak 59 perusahaan sektor keuangan terdaftar BEI dengan periode 2018 hingga 2022 (5 tahun), artinya jumlah sampel yang didapat sebanyak 295 sampel. Analisis data menggunakan analisis regresi linear berganda. Berdasarkan hasil analisis, dapat disimpulkan bahwa ukuran perusahaan dan profitabilitas berpengaruh secara positif dan signifikan terhadap ketepatan waktu penyampaian laporan keuangan.Kata Kunci: Perusahaan Sektor Keuangan Terdaftar dalam BEI; Ukuran Perusahaan; Profitabilitas; Ketepatan Waktu

Pengaruh E-Service Quality dan Customer Experience terhadap Keputusan Pembelian (Pengguna Layanan GoFood Mahasiswa FISIP Universitas Diponegoro Semarang) Nur Cholis Rina Irawan Sagala; Dinalestari Purbawati; Sari Listyorini; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 12, No 1 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.37303

Gojek is a company that takes advantage of opportunities through technological developments with various achievements and advantages through one of the services provided, namely GoFood, which is undeniable that it will be a competitor in a similar field. Seeing the advantages of Gojek should make GoFood superior to its competitors. This study aims to determine the influence of e-service quality and customer experience on purchasing decisions for GoFood service users in FISIP Diponegoro University Semarang students. This study used the Explanatory research type with a total sample of 100 respondents with nonprobability sampling techniques and data collection techniques with questionnaires and literature studies. The data analysis methods used are correlation test, simple linear regression test, multiple linear regression test, T test, and F test with the help of SPSS For Windows version 21.0. The results showed e-service quality and customer experience partially and simultaneously have a positive and significant influence on purchasing decisions. In this study, the variables of e-service quality and customer experience were in the very good category and the variables of purchasing decisions with good categories. The suggestion of this study is that it should optimize aspects that are still below the average score of variables and conduct further research by other parties.Gojek merupakan perusahaan yang memanfaatkan peluang melalui perkembangan teknologi dengan berbagai prestasi dan keunggulan melalui salah satu layanan yang disediakan yaitu GoFood yang tidak dapat dipungkiri bahwa aka nada kompetitor pada bidang sejenis. Melihat keunggulan yang dimiliki Gojek harusnya membuat GoFood lebih unggul dari kompetitornya. Penelitian ini bertujuan untuk mengetahui pengaruh e-service quality dan customer experience terhadap keputusan pembelian pada pengguna layanan GoFood pada mahasiswa FISIP Universitas Diponegoro Semarang. Penelitian ini menggunakan tipe penelitian Explanatory research dengan jumlah sampel 100 responden dengan teknik sampling nonprobability sampling dan teknik pengumpulan data dengan kuisioner dan studi pustaka. Metode analisis data yang digunakan adalah uji korelasi, uji regresi linear sederhana, uji regresi linear berganda, uji t dan uji F dengan bantuan SPSS For Windows versi 21.0. Hasil penelitian menunjukkan bahwa e-service quality dan customer experience secara parsial dan simultan memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian. Pada penelitian ini variabel e-service quality dan customer experience berada dalam kategori sangat baik dan variabel keputusan pembelian dengan kategori baik. Saran penelitian ini yaitu hendaknya mengoptimalkan aspek yang masih berada dibawah skor rata rata variabel dan diadakan penelitian lanjutan oleh pihak lain.

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