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Dinalestari Purbawati
Departement Of Business Administration, Universitas Diponegoro, Jl. Prof Sudharto, SH, Tembalang, Semarang, Indonesia 50275
Economics, Econometrics & Finance

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Pengaruh Kualitas Pelayanan dan Kualitas Produk terhadap Keputusan Pembelian Makanan dan Minuman pada “PDKT Resto Cafe Kudus” Ilma Ardalia; Dinalestari Purbawati; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 12, No 2 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.38351

Abstract

PDKT Resto Cafe, which is a restaurant in Kudus Regency, experienced a decrease in purchasing decisions in 2018 and 2020. There are PDKT Resto Cafe consumers who complain about service quality and product quality. Service quality and product quality are factors that can influence consumer purchasing decisions. This study aims to explain the effect of service quality and product quality on consumer purchasing decisions of PDKT Resto Cafe. This type of research is an explanatory research type and samples are taken using non-probability techniques and using a purposive sampling approach. Data collection was carried out by distributing questionnaires and interviewing 100 respondents. The results showed that there was a positive and significant influence between service quality on purchasing decisions, a positive and significant effect between product quality on purchasing decisions, and a significant influence between service quality and product quality simultaneously on purchasing decisions. Based on these results, companies are advised to make improvements related to responsiveness and empathy and review product quality in terms of color, portion size, appearance, aroma, and taste with product quality at other restaurants in order to achieve company goals, namely increasing purchasing decisions by consumers.PDKT Resto Cafe yang merupakan salah satu restoran yang berada di Kabupaten Kudus terjadi penurunan keputusan pembelian pada tahun 2018 dan 2020. Terdapat konsumen PDKT Resto Cafe yang mengeluhkan terkait dengan kualitas pelayanan dan kualitas produk. Kualitas pelayanan dan kualitas produk sendiri merupakan faktor yang dapat mempengaruhi keputusan pembelian dari konsumen. Penelitian ini bertujuan untuk menjelaskan pengaruh kualitas pelayanan dan kualitas produk terhadap  keputusan pembelian konsumen PDKT Resto Cafe. Tipe penelitian ini adalah tipe penelitian eksplanatif dan sampel diambil menggunakan teknik non probability dan menggunakan pendekatan purposive sampling.  Pengumpulan data dilakukan dengan menyebar kuesioner dan wawancara kepada 100 responden. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang positif dan signifikan antara kualitas pelayanan terhadap keputusan pembelian, pengaruh yang positif dan signifikan antara kualitas produk trhadap keputusan pembelian, serta pengaruh yang signifikan antara kualitas pelayanan dan kualitas produk secara simultan terhadap keputusan pembelian. Berdasarkan hasil tersebut, perusahaan disarankan untuk melakukan perbaikan terkait dengan responsiveness dan empati serta meninjau ulang kualitas produk dari sisi warna, takaran porsi, bentuk penampilan, aroma, dan cita rasa dengan kualitas produk di restoran lain agar tercapai tujuan peruahaan yaitu meningkatkan keputusan pembelian oleh konsumen.
Pengaruh Brand Awareness, Promosi, dan Harga terhadap Keputusan Pembelian Produk Lemari Es Panasonic di Kota Semarang Richardia Ayu Christy Ardianti; Dinalestari Purbawati; Naili Farida
Jurnal Ilmu Administrasi Bisnis Vol 12, No 2 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.37750

Abstract

The large number of market needs and demands for electronic goods is an opportunity for electronic goods industry. This forces businesses in the electronic goods sector to compete in order to satisfy customer wants and demands. There are many factors that influence purchasing decisions. Among them are brand awareness, promotion, and price. This study aims to determine the effect of brand awareness, promotion, and price on purchasing decisions of Panasonic refrigerator products partially and simultaneously. The type of research used is explanatory. The sampling technique used is purposive sampling. The sample were 100 people who live in the city of Semarang and have bought a Panasonic refrigerator. Data collection techniques were carried out with Google Forms. As for the data analysis using SPSS software to analyse validity, reliability, correlation coefficient, determination coefficient, simple linear regression, multiple linear regression, t test, and F test. The results show that brand awareness, promotion, and price have a significant effect on purchasing decisions both partially and simultaneously. Partially, brand awareness and promotion have a moderate influence, while price has a strong influence on purchasing decisions. But simultaneously the three variables have a strong influence on purchasing decisions with a percentage of 52.1%.Banyaknya kebutuhan dan permintaan atas barang elektronik merupakan peluang bagi pelaku bisnis barang elektronik. Hal tersebut membuat para perusahaan yang bergerak di bidang industri barang elektronik menjadi berlomba-lomba untuk bisa memenuhi kebutuhan dan permintaan konsumen. Terdapat banyak faktor yang mempengaruhi keputusan pembelian konsumen. Diantaranya yaitu brand awareness, promosi, serta harga. Penelitian ini bertujuan untuk mengetahui pengaruh dari brand awareness, promosi, dan harga terhadap keputusan pembelian produk lemari es Panasonic secara parsial dan simultan. Tipe penelitian yang digunakan yaitu eksplanatori. Teknik pengambilan sampel yang digunakan adalah nonprobability sampling yaitu dengan purposive sampling. Sampel sebanyak 100 orang yang berdomisili di Kota Semarang dan pernah membeli lemari es Panasonic. Teknik pengumpulan data dilakukan dengan bantuan google form. Adapun dalam analisis data menggunakan uji validitas, reliabilitas, koefisien korelasi, koefisien determinasi, regresi linier sederhana, regresi linier berganda, uji t, dan uji F. Analisis data tersebut dilakukan dengan bantuan software SPSS. Hasil pengujian menunjukkan bahwa brand awareness, promosi, dan harga berpengaruh signifikan terhadap keputusan pembelian baik secara parsial dan simultan. Secara parsial brand awareness dan promosi memiliki pengaruh sedang terhadap keputusan pembelian, sedangkan harga memiliki pengaruh kuat terhadap keputusan pembelian. Namun secara simultan ketiga variabel memberikan pengaruh yang kuat terhadap keputusan pembelian dengan persentase sebesar 52,1%.
The Influence of Financial Literacy of The Business Owners on Business Performance and Business Continuity of Coffee Shops in Semarang City Nasya Zelika Haura; Widiartanto Widiartanto; Dinalestari Purbawati
Jurnal Ilmu Administrasi Bisnis Vol 12, No 2 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.38053

Abstract

Business in the coffee shop sector is groew2swwwqqqwing and developing, increasing coffee shops in various places, not least in Semarang City. They are often found in one location with two or more coffee shops with the same large business scale with more or less the same menu list. The type of research used in this study is explanatory research with the approach with a quantitative approach and processed using SmartPLS software. The research population includes all coffee shop business owners in Semarang, with 114 coffee shops. There were 90 samples with probability sampling with a simple random sampling approach. The result from this research are: that there is a positive and significant influence between financial literacy by business owners on business performance, there is an influence between business owners' financial literacy and business continuity at coffee shops in Java, and there is an influence between business performance and business continuity at coffee shops in Semarang. This research can be used to solve problems experienced by many business owners or as input and additional information for business owners that can be considered so that they can evaluate in order to improve their business performance and continuity. For instance, coffee shop owners need to broaden their information and connection since there are still more of them who need to be made aware of information about alternative sources of finance. The following research can expand the sample coverage to be more comprehensive and modify the model to become, or it can also be by increasing the range of measuring indicators.
Pengaruh Brand Awareness, Electronic-Word of Mouth, dan Perceived Risk terhadap Keputusan Pembelian pada Konsumen Traveloka (Studi pada Pengguna Traveloka di Kota Semarang) Eka Rangga Rizki Ramadhan; Dinalestari Purbawati; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 12, No 2 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.38326

Abstract

Traveloka is an Indonesian company engaged in the field of Online Travel Agent which has received various awards, one of which is the Most Powerful Indonesia Technology Brand and the Most Innovative Brand. However, according to the Top Brand Index survey in 2018-2020 Traveloka has experienced a decline and there are still negative complaints from consumers regarding Traveloka services. Brand awareness, electronic word of mouth, and perceived risk are suspected as factors that can influence purchasing decisions. This study aims to determine the effect of brand awareness, electronic word of mouth, and perceived risk on Traveloka's purchasing decisions in Semarang City. This type of research is explanatory research with a sampling technique using non-probability sampling techniques and purposive sampling methods. Data collection uses a questionnaire via google form and direct interviews. The sample in the study was 100 Traveloka consumers in Semarang City. The results showed that the brand awareness variable (X1), the electronic word of mouth variable (X2) and the perceived risk variable (X3) simultaneously had a significant and positive effect on the purchase decision variable (Y). Brand awareness variable has the greatest influence on purchasing decisions. The suggestions for Traveloka are to increase promotions so that consumer brand awareness increases, provide services in accordance with what consumers expect in order to give positive reviews, and be able to further improve service quality and reduce system errors so that the risk of service errors is low. Traveloka merupakan perusahaan Indonesia yang bergerak di bidang Online Travel Agent yang mendapatkan berbagai penghargaan salah satunya yaitu Most Powerful Indonesia Technology Brand dan Most Innovative Brand. Namun, menurut survey Top Brand Index di tahun 2018-2020 Traveloka mengalami penurunan serta masih terdapat keluhan negatif dari konsumen terkait pelayanan Traveloka. Brand awareness, electronic-word of mouth, dan perceived risk diduga sebagai faktor yang dapat mepengaruhi keputusan pembelian. Penelitian ini bertujuan untuk mengetahui pengaruh antara brand awareness, electronic-word of mouth, dan perceived risk terhadap keputusan pembelian Traveloka di Kota Semarang. Tipe penelitian ini adalah explanatory research dengan teknik pengambilan sampel menggunakan teknik non probability sampling dan metode purposive sampling. Pengumpulan data menggunakan kuesioner melalui google form dan wawancara langsung. Sampel pada penelitian berjumlah 100 konsumen Traveloka di Kota Semarang. Hasil penelitian menunjukan bahwa variabel brand awareness(X1), variabel electronic-word of mouth(X2) dan variabel perceived risk(X3) secara simultan berpengaruh signifikan dan positif terhadap variabel keputusan pembelian (Y). Variabel brand awareness memiliki pengaruh paling besar terhadap keputusan pembelian. Adapun saran pada Traveloka untuk meningkatkan promosi agar brand awareness konsumen meningkat, memberikan layanan sesuai dengan yang diharapkan konsumen agar memberikan ulasan positif, serta dapat lebih meningkatkan kualitas layanan dan mengurangi kesalahan sistem agar risiko kesalahan pelayanan rendah.
Co-Authors Agung Budiatmo Ananda Willies Pratama Andi Wijayanto Apriatni Endang Prihatini Derwinto Sipayung Eka Rangga Rizki Ramadhan Fauzia Hanum Salsabiela Gamastri Duary Handjojo Djoko Waloejo Handojo Djoko Waloejo Hari Susanta Nugraha Ilma Ardalia Mokhamad Januar Riffari Naili Farida Naili Farida Nasya Zelika Haura Ninda Dwiana Aulia Richardia Ayu Christy Ardianti Rivaldi Noufal Pratama Sari Listyorini Sari Listyorini Saryadi Saryadi Saryadi Saryadi Teresia Sitanggang Thalia Salsadilla Amanda Putri Widayanto Widayanto Widiartanto Widiartanto Zulfa Rahma