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Pengaruh Daya Tarik Wisata dan Kualitas Pelayanan terhadap Minat Berkunjung Kembali melalui Keputusan Berkunjung sebagai Variabel Intervening (Studi pada Pengunjung Taman Nasional Bromo Tengger Semeru) Adiyaksa Firdaus; Naili Farida; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 11, No 4 (2022)
Publisher : Universitas Diponegoro

Now, tourism has become a primary need for some people. This tendency gave birth to the assumption that every natural tourist attraction would get an increase in the number of tourist visits. However, the phenomenon that occurs is the fluctuation in the number of visitor arrivals at Bromo Tengger Semeru National Park (TNBTS) from 2014 to 2019 although from year to year conservation of tourist attractions and improving service quality are carried out. This study was conducted to examine the effect of tourist attraction and service quality on interest in revisiting the decision to visit TNBTS. This type of research is applied research using a quantitative approach. Data were collected by purposive sampling using a questionnaire that reached 100 samples. The selected respondents are tourists who have visited TNBTS at least once. The results of the study show that tourist attraction has a significant and significant effect on the decision to visit. Service quality has a significant effect on the decision to visit. This means that the better the tourist attraction and the quality of service, the higher the decision to visit TNBTS by tourists. In addition, the decision to visit has a significant effect on the interest in visiting again. These results indicate that the increasing decision to visit has a positive effect on the increase in interest in returning to TNBTS. The results listed are obtained by testing the validity, reliability test, correlation coefficient analysis, simple linear regression test, coefficient of determination test, and the significance test of determination with SPSS. Based on the results of the study, researchers suggest that the TNBTS manager who manages TNBTS needs to add facilities that increase tourist attraction, facilitate buying and selling transactions, improve facilities and infrastructure in the destination area, and improve service quality through training and updating SOPs. Then, the government should oversee the derivative policies of the 10 New Bali programs that can assist the TNBTS area in improving the infrastructure for connecting areas, providing regional development budget allocations, and absorbing the aspirations of local residents in achieving mutual prosperity. Then, the community needs to synergize with managers and the government in providing input on infrastructure facilities, service quality, and recommending TNBTS to family and closest colleagues.Kini, pariwisata telah menjadi kebutuhan primer bagi sebagian orang. Kecenderungan ini melahirkan asumsi bahwa setiap objek wisata alam tentu mendapatkan kenaikan angka kunjungan wisatawan. Namun, fenomena yang terjadi ialah adanya fluktuasi angka kedatangan pengunjung di Taman Nasional Bromo Tengger Semeru (TNBTS) dari tahun 2014 hingga 2019 walaupun dari tahun ke tahun dilakukan pelestarian daya tarik wisata dan peningkatan kualitas pelayanan. Penelitian ini dilakukan guna meneliti pengaruh daya tarik wisata dan kualitas pelayanan terhadap minat berkunjung kembali melalui keputusan berkunjung pada TNBTS. Tipe penelitian ini adalah penelitian terapan menggunakan pendekatan kuantitatif. Pengumpulan data dilakukan secara purposive sampling menggunakan kuesioner yang mencapai 100 sampel. Responden terpilih merupakan wisatawan yang telah berkunjung ke TNBTS minimal sekali. Hasil penelitian menunjukkan jika daya tarik wisata berpengaruh dan signifikan terhadap keputusan berkunjung. Kualitas pelayanan berpengaruh dan signifikan terhadap keputusan berkunjung. Maknanya, makin baik daya tarik wisata dan kualitas pelayanan mempengaruhi kenaikan keputusan berkunjung pada TNBTS oleh wisatawan. Serta, keputusan berkunjung berpengaruh dan signifikan terhadap minat berkunjung kembali. Hasil tersebut menunjukkan meningkatnya keputusan berkunjung berpengaruh positif terhadap kenaikan minat berkunjugng kembali pada TNBTS. Hasil yang tertera didapat dengan uji validitas, uji reliabilitas, analisis koefisien korelasi, uji regresi linier sederhana, uji koefisien determinasi, dan uji signifikansi determinasi dengan SPSS. Berdasarkan hasil penelitian, saran peneliti yakni pengelola TNBTS pengelola TNBTS perlu menambahkan fasilitas yang menambah daya tarik wisata, memudahkan transaksi jual beli, memperbaiki fasilitas dan sarana prasara di kawasan destinasi, serta meningkatkan kualitas pelayanan melalui pelatihan dan pembaharuan SOP. Kemudian, pemerintah hendaknya mengawal kebijakan turunan dari program 10 Bali Baru yang dapat membantu kawasan TNBTS dalam memperbaiki sarana prasarana penghubung wilayah, memberi alokasi anggaran pengembangan kawasan, dan menyerap aspirasi warga sekitar dalam mencapai kesejahteraan bersama. Lalu, masyarakat perlu untuk bersinergi dengan pengelola serta pemerintah dalam memberi masukan akan sarana prasarana, kualitas pelayanan, dan merekomendasikan TNBTS kepada keluarga maupun rekan terdekat.

Pengaruh Kesadaran Merek dan Kepercayaan Merek terhadap Loyalitas Konsumen melalui Pembelian Ulang (Studi pada Konsumen Produk Merek Wardah di Kota Semarang) Sindi Hantika; Naili Farida; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 12, No 1 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.37268

The tougher competition in the cosmetics industry becomes a challenge for every company to be able to win the competition. Wardah, as a pioneer of halal cosmetic products, needs to establish a marketing strategy to always be the consumers’ choice of the cosmetic product brand. This study aims to determine the effect of brand awareness and brand trust on consumer loyalty through the repurchase activity of Wardah brand products in Semarang City. This research is explanatory research, using a non-probability sampling technique with a purposive sampling method. The data was obtained by distributing questionnaires to 100 respondents who use Wardah brand products in Semarang City. This study used quantitative analysis using validity test, reliability test, correlation coefficient, determination coefficient, simple linear regression and multiple linear regression, t test, f test, and path analysis which was processed using SPSS version 26.0. The results showed that the brand awareness variable had no effect on repeat purchases and had no effect on consumer loyalty through repeat purchases. However, the brand trust variable has a positive and significant effect on repurchasing and also has a positive and significant effect on consumer loyalty through repeat purchases. In addition, repurchasing also affects consumer loyalty. Persaingan dalam industri kosmetik yang semakin ketat menjadi tantangan bagi setiap perusahaan untuk dapat memenangkan persaingan. Wardah sebagai pelopor produk kosmetik halal perlu menetapkan strategi pemasaran agar tetap menjadi merek produk kosmetik pilihan konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh kesadaran merek dan kepercayaan merek terhadap loyalitas konsumen melalui pembelian ulang konsumen produk merek Wardah di Kota Semarang. Penelitian ini termasuk tipe explanatory research, menggunakan teknik pengambilan sampel non probability sampling dengan metode purposive sampling. Data diperoleh melalui penyebaran kuesioner kepada 100 responden pengguna produk merek Wardah di Kota Semarang. Penelitian ini menggunakan analisis kuantitatif dengan menggunakan uji validitas, uji reliabilitas, koefisien korelasi, koefisien determinasi, regresi linier sederhana dan regresi linier berganda, uji t, uji f, serta path analysis yang diolah menggunakan SPSS versi 26.0. Hasil penelitian menunjukkan variabel kesadaran merek tidak berpengaruh terhadap pembelian ulang dan tidak memiliki pengaruh terhadap loyalitas konsumen melalui pembelian ulang. Namun variabel kepercayaan merek berpengaruh positif dan signifikan terhadap pembelian ulang serta berpengaruh positif dan signifikan pula terhadap loyalitas konsumen melalui pembelian ulang. Sedangkan pembelian ulang juga berpengaruh terhadap loyalitas konsumen.

The Impact of Viral Marketing, Online Customer Review, and Online Customer Rating on Online Shopping Decisions in The Tokopedia Marketplace of Universitas Diponegoro Students Anissa Rizqi Adha; Widiartanto Widiartanto; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 12, No 1 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.37321

Tokopedia in the past year has not become a trend and could not achieve enough of their popularity in the community, negative reviews, and low ratings for certain of products also makes people reluctant to choose to buy online through Tokopedia. So, by looking at the existing problems, this research was conducted with the aim of knowing the impact of Viral Marketing, Online Customer Review, and Online Customer Rating on Online Shopping Decisions in the Tokopedia Marketplace of Universitas Diponegoro Students. The number of samples is 118 respondents with a non-probability sampling technique, namely purposive sampling. This type of research is explanatory research which is processed using SPSS V25 software. Data processing was carried out using validity and reliability tests, correlation coefficients, determination coefficients, simple linear regression, multiple linear regression, t-test, and F-test. The conclusion from this study is that the Viral Marketing variable has no significant effect on the Online Shopping Decisions variable, the Online Customer Review variable has a significant effect on the Online Shopping Decisions variable, and the Online Customer Rating variable has a significant effect on the Online Shopping Decisions variable.

Pengaruh Self-Efficacy Dan Organizational Communication terhadap Employee Performance melalui Organizational Citizenship Behavior sebagai Variabel Intervening (Studi pada CV. Kalika Intergraha) Puja Paramitha Devaya; Widiartanto Widiartanto; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 12, No 1 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.37283

The large amount of forest potential in Indonesia is an opportunity for entrepreneurs to establish a furniture industry, including CV. Kalika Intergraha which still survives. But in fact, the performance of CV. Kalika employees.has experienced fluctuations, especially in the performance of finishing employees for 4 years which continued to decline. This study aims to determine the influence of self-efficacy and organizational communication on employee performance through organizational citizenship behavior as an intervening variable, as well as organizational citizenship behavior. This type of research is explanatory research using a sample of 72 respondents who are permanent employees and finishing employees of CV. Kalika Intergraha. The results of this study indicate that each variable of self-efficacy and organizational communication has a positive and significant effect on employee performance through organizational citizenship behavior as a partial mediation.

Green Leadership and Corporate Social Responsibility: Study of Community Responses to CSR Activities PT. Pertamina Fuel Terminal Boyolali Widiartanto Widiartanto; Fendy Eko Wahyudi; Bayu Pradika; Bima Adistya; Amni Z. Rahman; Satwika Paramasatya
Jurnal Administrasi Bisnis Vol 12, No 1 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v12i1.52901

This research is motivated by the phenomenon that in order to strengthen corporate sustainability, the concept of Corporate Social Responsibility (CSR) Sustainability prioritizes corporate responsibility to society with the concept of sustainable development. Means that companies need to pay attention to environmental, community, and stakeholders that emphasize the implementation of sustainable programs. This study aims to determine the implementation of green leadership in the company and determine the satisfaction and independence of the beneficiaries of PT. Pertamina Fuel Terminal Boyolali. The research locations are in the villages of Tawangsari, Mojolegi, Teras, and Blumbang which are assisted villages. This type of research is descriptive quantitative with a sample of 146 people spread across 12 CSR programs. The results of the study show that the implementation of green leadership in companies has been going well, both within the company and community through CSR activities. Overall, it can be seen that the Community Satisfaction Index Score from 2017 to 2020 is a very good category, between the intervals of 81.26 to 100. Meanwhile, in terms of independence, 12 CSR programs in 2018 have produced a good level of independence. Proof that 70% of CSR programs are at high independence.

Pengaruh Pengalaman Pelanggan dan Pemberian Diskon terhadap Minat Pembelian Ulang GrabFood di Masa Pandemi COVID-19 (Studi Pada Generasi Z Mahasiswa S1 Universitas Diponegoro) Mutia Ryansa; Widiartanto Widiartanto; Ari Pradhanawati
Jurnal Ilmu Administrasi Bisnis Vol 12, No 2 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.38162

The spread of the COVID-19 virus in March 2020 required people to live side by side with the COVID-19 pandemic policy so as to form new habits in which people use online food delivery services. GrabFood is one of the pioneers of online food delivery services in Indonesia. This study aims to determine the effect of customer experience and discount on repurchase intention. This type of research is explanatory research with purposive sampling method. The sample in this study was 100 Generation Z respondents from Diponegoro University undergraduate students who used GrabFood during the COVID-19 pandemic. Data is processed using SPSS for Windows version 25.0. The results of the study show that customer experience and discounting have a positive and significant effect on repurchase intention, both partial and simultaneous. Partial calculation of giving discounts on repurchasing interest is equal to 59.75%. Meanwhile, customer experience contributed 48.16% to repurchase intention. Furthermore, customer experience and discounts simultaneously contribute 64.96% to repurchase intention. Based on the results of research that has been done, Grab is advised to improve the application system so that it is more accurate in determining estimated delivery times, as well as adding menus and working with merchants who have not joined. Furthermore, companies can improve the terms and conditions of discount promos, the frequency of giving discounts is more scheduled, and the discounts are given for a longer period of time.Tersebarnya virus COVID-19 pada Maret 2020 mengharuskan masyarakat hidup berdampingan dengan kebijakan pandemi COVID-19 sehingga membentuk kebiasaan baru di mana masyarakat menggunakan layanan pesan antar makanan secara daring. GrabFood merupakan salah satu pelopor layanan online food delivery di Indonesia. Penelitian ini bertujuan untuk mengetahui pengaruh antara pengalaman pelanggan dan pemberian diskon terhadap minat pembelian ulang. Tipe penelitian ini adalah explanatory research dengan metode puprosive sampling. Sampel pada penelitian ini berjumlah 100 responden Generasi Z mahasiswa S1 Universitas Diponegoro yang menggunakan GrabFood di masa pandemi COVID-19. Data diolah menggunakan SPSS for Windows version 25.0. Hasil penelitian menunjukkan bahwa pengalaman pelanggan dan pemberian diskon memiliki pengaruh positif dan signifikan terhadap minat pembelian ulang baik parsial maupun simultan. Perhitungan secara parsial pemberian diskon terhadap minat pembelian ulang yakni sebesar 59,75%. Sedangkan pengalaman pelanggan menyumbang sebesar 48,16% terhadap minat pembelian ulang. Selanjutnya, secara simultan pengalaman pelanggan dan pemberian diskon menyumbang sebesar 64,96% terhadap minat pembelian ulang. Berdasarkan hasil penelitian yang telah dilakukan, pihak Grab disarankan untuk memperbaiki sistem aplikasi agar lebih akurat dalam menentukan estimasi waktu pengiriman, serta menambahkan menu dan bekerja sama dengan merchant yang belum tergabung. Selanjutnya, perusahaan dapat memperbaiki syarat dan ketentuan promo diskon, frekuensi pemberian diskon yang lebih terjadwal, serta diskon diberikan dalam jangka waktu yang lebih lama.

Pengaruh Fasilitas Wisata dan Electronic Word of Mouth terhadap Keputusan Berkunjung (Studi pada Pengunjung Pantai Pasir Kencana) Sarina Tiarani Anggia Sutanto; Widiartanto Widiartanto; Apriatni Endang Prihatini
Jurnal Ilmu Administrasi Bisnis Vol 12, No 2 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.38352

The tourism industry is a sector that has an important role in driving a country's economic development, including for Pekalongan City. Pasir Kencana Beach is a leading tourist destination object in Pekalongan City, but there has been a decrease in the tourists visiting decision from 2017 to 2021. This study aims to determine the effect of tourist facilities and electronic word of mouth on the visiting decision to Pasir Kencana Beach. This type of research is explanatory research and sampling using non-probability sampling technique with accidental sampling and purposive sampling approaches. Data collection was obtained by distributing questionnaires to a sample of 100 respondents who were visitors to Pasir Kencana Beach. The analysis of research data uses validity test, reliability test, correlation coefficient test, determination coefficient test, simple linear regression analysis, multiple linear regression analysis, t test, and F test using IBM SPSS Statistics version 26 tools. The results showed that there was a positive and significant influence between tourist facilities and electronic word of mouth in partially and simultaneously on visiting decision. Based on these results, beach’s management are advised to make improvements to several aspects that are related to tourist facilities, also it is necessary to pay more attention regarding to reviews given about Pasir Kencana Beach in order to increase the number of visits to Pasir Kencana Beach.Industri pariwisata menjadi salah satu sektor yang memiliki peran penting dalam mendorong pembangunan ekonomi suatu negara, termasuk bagi Kota Pekalongan. Pantai Pasir Kencana merupakan objek destinasi wisata unggulan di Kota Pekalongan, tetapi terjadi penurunan pada keputusan berkunjung wisatawan dari tahun 2017 sampai dengan tahun 2021. Penelitian ini bertujuan untuk mengetahui pengaruh fasilitas wisata dan electronic word of mouth terhadap keputusan berkunjung pada Pantai Pasir Kencana. Tipe penelitian ini adalah explanatory research dan sampel diambil menggunakan teknik nonprobability sampling dengan pendekatan accidental sampling dan purposive sampling. Pengumpulan data diperoleh dengan menyebar kuesioner kepada sampel penelitian sebanyak 100 responden yang merupakan pengunjung Pantai Pasir Kencana. Analisis data penelitian menggunakan analisis uji validitas, uji reliabilitas, uji koefisien korelasi, uji koefisien determinasi, analisis regresi linear sederhana, analisis regresi linear berganda, uji t, dan uji F dengan menggunakan alat bantu IBM SPSS Statistics version 26. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang positif dan signifikan antara fasilitas wisata dan electronic word of mouth secara parsial dan simultan terhadap keputusan berkunjung. Berdasarkan hasil tersebut, pengelola disarankan untuk melakukan perbaikan pada beberapa aspek yang berkaitan dengan fasilitas wisata, serta perlu untuk memerhatikan review yang beredar mengenai Pantai Pasir Kencana agar dapat meningkatkan jumlah kunjungan pada Pantai Pasir Kencana.

The Influence of Financial Literacy of The Business Owners on Business Performance and Business Continuity of Coffee Shops in Semarang City Nasya Zelika Haura; Widiartanto Widiartanto; Dinalestari Purbawati
Jurnal Ilmu Administrasi Bisnis Vol 12, No 2 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.38053

Business in the coffee shop sector is groew2swwwqqqwing and developing, increasing coffee shops in various places, not least in Semarang City. They are often found in one location with two or more coffee shops with the same large business scale with more or less the same menu list. The type of research used in this study is explanatory research with the approach with a quantitative approach and processed using SmartPLS software. The research population includes all coffee shop business owners in Semarang, with 114 coffee shops. There were 90 samples with probability sampling with a simple random sampling approach. The result from this research are: that there is a positive and significant influence between financial literacy by business owners on business performance, there is an influence between business owners' financial literacy and business continuity at coffee shops in Java, and there is an influence between business performance and business continuity at coffee shops in Semarang. This research can be used to solve problems experienced by many business owners or as input and additional information for business owners that can be considered so that they can evaluate in order to improve their business performance and continuity. For instance, coffee shop owners need to broaden their information and connection since there are still more of them who need to be made aware of information about alternative sources of finance. The following research can expand the sample coverage to be more comprehensive and modify the model to become, or it can also be by increasing the range of measuring indicators.

Pengaruh Mutasi, Penempatan Kerja, dan Beban Kerja terhadap Kinerja Karyawan (Studi pada Bank Perkreditan Rakyat Madiun) Sinta Putri Cahayati; Andi Wijayanto; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 12, No 2 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.38100

The level of employee performance indicates how well an employee contributes in helping a company achieve its stated goals. BPR Madiun Account Officer employees have experienced a decline in performance as illustrated by employee performance reports in the realization of lending and funding achievements in 2019-2021. The purpose of this study was to determine the effect of mutations, work placements, and workload partially or simultaneously on the performance of BPR Madiun employees. This type of research is an explanatory research with a total sample 40 employees of the Account Officer (AO) with the sampling method using a saturated sample. The analysis technique used in this study is Linear Regression using a statistical test tool (SPSS). The results of the analysis show that Transfers, Work Placements, and Workload both partially and simultaneously have a positive and significant effect on Employee Performance at the head office BPR Madiun. The suggestion put forward based on the results of the research is that BPR Madiun should be able to conduct a review and continue to strive to improve suitability related to the mutation implementation system, work placement and workload given to employees and use the research results as material for consideration in evaluating and making decisions. policy.Tinggi-rendahnya kinerja karyawan mengindikasikan seberapa baik seorang karyawan memberikan kontribusi dalam membantu sebuah perusahaan mencapai tujuan yang telah ditetapkan. Karyawan Account Officer BPR Madiun mengalami penurunan kinerja yang tergambarkan dari laporan kinerja karyawan dalam realisasi pencapaian lending dan funding pada tahun 2019-2021. Dilakukannya penelitian ini bertujuan untuk mengetahui pengaruh mutasi, penempatan kerja, dan beban kerja secara parsial maupun simultan terhadap kinerja karyawan. Jenis penelitian ini merupakan penelitian eksplanatori menggunakan jumlah sampel sebanyak 40 orang karyawan account officer (AO) dengan metode pengambilan sampel menggunakan sampel jenuh. Teknik analisis yang digunakan dalam penelitian ini adalah Regresi Linier dengan menggunakan alat uji statistik (SPSS). Hasil analisis menunjukkan bahwa Mutasi, Penempatan Kerja, dan Beban Kerja baik secara parsial maupun simultan berpengaruh positif dan signifikan terhadap Kinerja Karyawan kantor pusat BPR Madiun. Saran yang diajukan atas hasil penelitian ialah BPR Madiun hendaknya dapat melakukan peninjauan kembali dan terus berupaya dalam meningkatkan kesesuaian terkait sistem pelaksanaan mutasi, penempatan kerja serta beban pekerjaan yang diberikan kepada karyawan dan menggunakan hasil penelitian sebagai bahan pertimbangan dalam melakukan evaluasi dan pengambilan kebijakan.

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