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All Journal Jurnal Ilmu Administrasi Bisnis Jurnal Multidisiplin Sahombu
Anis Qomariyah
Unknown Affiliation
Arts Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

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PENGARUH ENVIRONMENTAL KNOWLEDGE, ENVIRONMENTAL CONCERN DAN GREEN BRAND IMAGE TERHADAP GREEN PURCHASE INTENTION DENGAN PERCEIVED PRODUCT PRICE AND QUALITY SEBAGAI MODERATING VARIABLE Anis Qomariyah; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2019.24918

Abstract

In recent years, public awareness and concern of green products has begun to increase. People are starting to pay attention to the ingredients in all the products they use. This condition triggers companies to create beauty products that are environmentally friendly and safe to use. This study aims to determine and explain the effect of environmental knowledge, environmental concern, green brand image on green purchase intention with perceived product price & quality as a moderating variable. The type of this research is explanatory research with a quantitative approach. The sample used was 100 visitors of The Face Shop Mall Ciputra Semarang. The sampling technique used was purposive sampling and accidental sampling. Data collection methods used were physical questionnaire and online questionnaire. Data processing using SmartPLS 3.2.8. The results of this study indicate that green brand image and the perceived product price & quality significantly influence the green purchase intention. While environmental knowledge and environmental concern do not significantly influence green purchase intention. The moderation type of perceived product price & quality on environmental knowledge is quasi moderator. Whereas the moderating type of variable perceived product price & quality towards environmental concern variables and green brand image is antecendents.
The Influence Of Facilities And Infrastructure, Competency, Training On The Performance Of Employees Of The Women's Empowerment And Child Protection Office Of Samarinda City Anis Qomariyah; Joko Sabtohadi; Vera Anitra; Muhammad Harry Rahmadi
Jurnal Multidisiplin Sahombu Vol. 4 No. 01 (2024): Jurnal Multidisiplin Sahombu, 2024
Publisher : Sean Institute

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Abstract

There is findings , based on plan strategic 2021-2026 about inadequate facilities and infrastructure adequate in support walk maximum performance employee development Study This aim to see the impact facilities and infrastructure on performance , competency on performance , influence training on performance and which variables influence it most performance Samarinda City Women 's Empowerment and Child Protection (DP2PA ) employee . This research uses approach quantitative with 44 samples of all employees . Method data collection using offline and online questionnaires . Data analysis in research This is multiple linear regression . Acquisition study shows that Facilities and Infrastructure variables influential positive significant to performance employee , variable competencies and variables training No influential significant to performance employee . Then dominant variable is variable competence , and so on coefficient determination with mark 0.438 (43.8%) whereas the rest amounting to 0.562 (56.2%) influenced by variables other.
Co-Authors Bulan Prabawani Joko Sabtohadi Muhammad Harry Rahmadi Vera Anitra