Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Online Mahasiswa (JOM) Bidang Pertanian Jurnal Inovasi Global
Agustina Pasaribu, Agustina
Program Studi Sosial Ekonomi Peternakan Universitas Jambi
Agriculture, Biological Sciences & Forestry Astronomy Education Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ANALISIS EFISIENSI PRODUKSI USAHATANI KELAPA DI KECAMATAN KERITANG KABUPATEN INDRAGIRI HILIR Pasaribu, Agustina; Bakce, Djaimi; Dewi, Novia
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 3, No 1 (2016): Wisuda Februari 2016
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Keritang subdistrict has a wide enough area of coconut farming, but it’s production is susceptible to fluctuations that tends to decrease and it’s productivity is low. This coconut farming still not use the right cultivation techniques. This can be seen from the behavior of farmers. Most of them do not use fertilizer, pesticides, and the farmer did not make the plants maintenance with good. This study aims to determine the efficiency of production activity of coconut farming  in Keritang subdistrict, Indragiri Hilir Municipality. Methods of analysis is Data Envelopment Analysis (DEA), it is non parametrik methods based on linear programming. Based on the results of the efficiency of production showed that most of the coconut farming is inefficient technically, namely the use of labour has been more than capacity should be. Most coconut’s farmers also inefficient in allocation, because the price of inputs that paid by farmers greater than the output that they have received. If this coconut farming is inefficient in technical and it’s allocation, then the coconut farming also inefficient in the economy. According to these findings in economic, then (1) need any help from the government and the participation of farmers to bring out coconut farming  being appropriate with the right technique of coconut culvitation (2) efforts of the government is needed to control the input price and increase the output price (3) government intervention in terms to eliminate practice of monopsonic.     Key words : Coconut Farming, The efficiency of productions
Pengaruh Brand Awareness, Customer Trust, Perceived Value, dan Digital Marketing Terhadap Keputusan Pembelian Melalui Peran Customer Engagement Pada Asuransi Umum di PT. Jasa Andalan Solusi Pasaribu, Agustina; Budhijana, R. Bambang; Haryanti, Enny; Pracoyo , Antyo
Jurnal Inovasi Global Vol. 4 No. 4 (2026): Jurnal Inovasi Global
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jig.v4i4.532

Abstract

Penelitian ini bertujuan menganalisis pengaruh brand awareness, customer trust, perceived value, dan digital marketing terhadap purchase decision produk Asuransi Sinarmas melalui PT Jasa Andalan Solusi (PT JAS), dengan customer engagement sebagai variabel mediasi. Studi ini menggunakan pendekatan kuantitatif cross-sectional dengan teknik purposive sampling terhadap 80 responden, serta dianalisis menggunakan SEM-PLS. Hasil penelitian menunjukkan bahwa brand awareness, customer trust, perceived value, dan digital marketing berpengaruh positif dan signifikan terhadap purchase decision. Selain itu, seluruh variabel independen juga berpengaruh signifikan terhadap customer engagement. Customer engagement terbukti berpengaruh positif terhadap purchase decision serta memediasi hubungan customer trust dan digital marketing terhadap purchase decision. Namun, customer engagement tidak memediasi pengaruh brand awareness dan perceived value terhadap purchase decision. Temuan ini menegaskan bahwa keputusan pembelian asuransi dipengaruhi oleh faktor kognitif, relasional, dan digital secara simultan, dengan engagement berperan sebagai mekanisme psikologis dalam memperkuat konversi pembelian.
Co-Authors Achmad Hidir Budhijana, R. Bambang Djaimi Bakce Haryanti, Enny Novia Dewi Pracoyo , Antyo