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All Journal Gorontalo Management Research International Journal of Economics and Management Research
Theresye Yoanyta Octora
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ON TIME PERFORMANCE IN THE AIRLINE INDUSTRY AS THE IMPACT OF FLIGHT FREQUENCY AND FLIGHT DELAY Edhie Budi Setiawan; Intan Pawreski; Datonabolon Datonabolon; Lira Agusinta; Theresye Yoanyta Octora
Gorontalo Management Research Vol 4, No 01 (2021): Gorontalo Management Research
Publisher : Universitas Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (433.061 KB) | DOI: 10.32662/gomares.v4i01.1341

Abstract

Every airline is always competing in providing the best service for passengers. They compete to prevent delays and maintain punctuality, as well as regulate flight frequency. The purpose of this study was to determine the effect of flight frequency on flight delays and its impact on the on time performance of PT. Garuda Indonesia. The data used are secondary data for 35 months (35 data) and processed using Structural Equation Modeling (SEM) PLS analysis. The results of the analysis and discussion show that flight frequency has a significant positive effect on flight delay, while flight delay has a significant negative effect on on time performance and flight frequency also has a significant negative effect on on time performance, as an indirect effect of flight frequency on on time performance through flight delay. To maintain on time performance, airlines must be able to reduce flight delays.
THE ROLE OF DIGITAL MARKETING IN BOOSTING MSME MARKETING PERFORMANCE Nofrisel Nofrisel; Edhie Budi Setiawan; Dian Artanti Arubusman; Theresye Yoanyta Octora; Amrulloh Ibnu Kholdun
International Journal of Economics and Management Research Vol. 2 No. 2 (2023): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i2.92

Abstract

Finding out how digital marketing affects the marketing effectiveness of micro, small, and medium-sized firms (MSMEs) in East Java, Indonesia, is the aim of this study. Data from 351 SMEs were gathered using the structural equation model (SEM) to evaluate the research hypothesis. According to the study's results, digital marketing considerably improves MSMEs' marketing efficiency. It was also discovered that digital marketing acts as a link between the marketing performance and capabilities of MSMEs. For MSMEs in East Java and other parts of Indonesia, as well as for policymakers and academics interested in promoting the growth and development of the MSME sector, these findings have significant ramifications.
Co-Authors Agusinta, Lira Amrulloh Ibnu Kholdun Datonabolon Datonabolon Dian Artanti Arubusman Edhie Budi Setiawan Edhie Budi Setiawan, Edhie Budi Intan Pawreski Nofrisel Nofrisel