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BUILDING CUSTOMER LOYALTY THROUGH SERVICE QUALITY AND CUSTOMER SATISFACTION: AN EMPIRICAL STUDY AT PT IPC TPK TANJUNG PRIOK Alfi Kamil Rafi; Zahroni, Zahroni; Lira Agusinta; Edhie Budi Setiawan; Sandriana Marina
Media Bina Ilmiah Vol. 19 No. 12: Juli 2025
Publisher : LPSDI Bina Patria

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Abstract

This study examines the effect of service quality—comprising the dimensions of resources, outcomes, processes, management, and image—on customer loyalty at PT IPC TPK Tanjung Priok, with customer satisfaction as a mediating variable. The research is motivated by suboptimal service delivery, weak regulations, limited satisfaction surveys, and inconsistent prior findings. A descriptive–causal quantitative design was applied to 107 purposively selected port service users, who completed a structured questionnaire. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results indicate that all five service quality dimensions jointly and significantly shape perceived service quality (significant of outer loading, non-multicollinearity, and strong redundancy result). Furthermore, service quality has a very strong positive effect on customer satisfaction, and customer satisfaction fully mediates the relationship between service quality and customer loyalty in this research. These findings affirm that enhancing loyalty can be achieved only through the improvement of satisfaction. Practically, port management should upgrade facilities and staff competencies, optimize operational processes, strengthen management practices, and build institutional image to foster long-term satisfaction and loyalty.
The Effect of Volume of Goods and Accuracy of Delivery of Goods on Customer Satisfaction Through the Cost Efficiency of Shipping Goods at Shipping Service Companies in Jakarta Dwi Yulika; Lira Agusinta; Rully Indrawan; Edhie Budi Setiawan
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 2 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i2.7583

Abstract

Planning the delivery and distribution of goods from upstream to downstream cannot be separated from several problems related to shipping costs. It is true that, considering the size of the volume of shipping goods, the question arises about how shipping costs depend on this variable. The relationship between the size of the volume of shipping goods and shipping costs is not an easy one. In particular, the influence of costs depending on vehicle capacity constraints is distinguished. On the other hand, the variable of delivery accuracy also greatly influences delivery costs, in the case of some goods that require special handling, this is very much taken into consideration. From these considerations, the author decided to highlight several factors that influence shipping costs, namely the volume, weight of goods and delivery accuracy, which will later influence customer satisfaction, which is carried out through expedition services, forwarders or shipping lines. The results confirm our hypothesis that transportation has the advantage to provide better services for customers in terms of shipping costs by considering aspects of volume and delivery accuracy. Although when evaluating the accuracy of goods delivery, some customers do not pay much attention to this when the production goods they send are general goods, they need to take into account the possible risks that arise when the production goods they send rot quickly or are dangerous goods, because this is important for accuracy of delivery.
THE ROLE OF DIGITAL MARKETING IN BOOSTING MSME MARKETING PERFORMANCE Nofrisel Nofrisel; Edhie Budi Setiawan; Dian Artanti Arubusman; Theresye Yoanyta Octora; Amrulloh Ibnu Kholdun
International Journal of Economics and Management Research Vol. 2 No. 2 (2023): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i2.92

Abstract

Finding out how digital marketing affects the marketing effectiveness of micro, small, and medium-sized firms (MSMEs) in East Java, Indonesia, is the aim of this study. Data from 351 SMEs were gathered using the structural equation model (SEM) to evaluate the research hypothesis. According to the study's results, digital marketing considerably improves MSMEs' marketing efficiency. It was also discovered that digital marketing acts as a link between the marketing performance and capabilities of MSMEs. For MSMEs in East Java and other parts of Indonesia, as well as for policymakers and academics interested in promoting the growth and development of the MSME sector, these findings have significant ramifications.
MENINGKATKAN CUSTOMER RETENTION MELALUI CUSTOMER ENGAGEMENT DENGAN KONTRIBUSI CUSTOMER EXPERIENCE DAN PERCEIVED VALUE Dwi Rahayu; Edhie Budi Setiawan; Sandriana Marina; Lira Agusinta; Aisyah Rahmawati
Media Bina Ilmiah Vol. 19 No. 1: Agustus 2024
Publisher : LPSDI Bina Patria

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Abstract

Di era globalisasi yang semakin pesat, pertumbuhan industri kargo udara sangat pesat dalam beberapa tahun terakhir. Akan tetapi, pada PT. Shipco Transport Indonesia justru mengalami penurunan volume kargo udara yang sangat tajam. Hal ini menjadi permasalahan yang membutuhkan suatu strategi baru agar PT. Shipco Transport Indonesia tetap dapat bersaing dengan kompetitor dan meningkatkan pengiriman ekspor kargo udara, juga meningkatkan serta mempertahankan para pelanggannya. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh Customer Experience dan Perceived Value terhadap Customer Retention melalui Customer Engagement. Metode pengumpulan data dengan cara menyebarkan kuesioner kepada 195 responden yang merupakan pelanggan B2C yang pernah menggunakan jasa ekspor kargo udara di PT. Shipco Transport Indonesia dengan menggunakan teknik simple random sampling dan pendekatan dengan metode asosiatif. Metode analisis dalam penelitian ini menggunakan alat analisis SEM-PLS dengan aplikasi SmartPLS 4.1.0. Hasil penelitian menunjukkan secara umum semua variabel berpengaruh signifikan kecuali variabel Customer Experience tidak berpengaruh langsung terhadap Customer Retention karena hasil uji nilai T-Statistics menunjukkan angka lebih kecil dari nilai signifikansi. Oleh karena itu, customer experience membutuhkan faktor pendukung yang lain salah satunya yaitu customer engagement agar customer experience dapat meningkat, sehingga pada akhirnya pelanggan menjadi loyal dan terjadi peningkatan customer retention
Pengaruh Kepemimpinan Melayani Dan Organisasi Pembelajar Melalui Kompetensi terhadap Kinerja Karyawan Pada Perusahaan Pelayaran Jakarta Handini Salsabila; Edhie Budi Setiawan; Basri Fahriza; Nursery Alfaridi; Prasadja Ricardianto
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 2 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (November-Desember 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i2.6676

Abstract

XYZ Shipping Company is engaged in the shipping line industry and is responsible for managing vessel scheduling with several shipping agents and internal departments in sea transportation operations. Some employees perceive that the lack of servant leadership practices has an impact on employee performance, thereby requiring further study to assess its influence. This research aims to analyze the effect of servant leadership and learning organization on employee performance through competence as a mediating variable at XYZ Shipping Company in Jakarta. This study uses a quantitative approach with 120 employee respondents. Data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results show that servant leadership and learning organization have a significant effect, both directly and indirectly through competence, on employee performance. These findings emphasize the importance of implementing servant leadership to strengthen competence and develop a learning organization culture that contributes to improving employee performance in the maritime transportation sector.