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All Journal Jurnal Mata Pariwisata Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Violetta Cherryline
Politeknik Pariwisata Batam
Arts Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK WISATA DI KOTA BATAM Violetta Cherryline; Linawiati
JURNAL MATA PARIWISATA Vol. 1 No. 1 (2022): MARET 2022
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (177.308 KB)

Abstract

Consumer Behavior greatly influences customers, in this case tourists in Batam City, to decide to choose and buy tourism products/services? Especially during a pandemic. In addition, factors such as cultural, social, personal and psychological are also very influential in making decisions to buy a tourism product or service. This study elaborates the analysis of PESTLE (Political, Economic, Social, Technological, Environment) and Legal as a tool to monitor whether there are changes that affect customers (tourists) in anticipating the macro situation, namely the covid 19 pandemic to choose and buy tourism products and services. This study uses a quantitative approach, namely the process of finding knowledge using data in the form of numbers as a tool to analyze information about what you want to know to obtain accurate results. This research is limited by the scope of area and substance. For regional scope, it is limited to the research area in Batam City and hinterland islands only. The limitation of research substance only targets research on consumer behavior in Batam, especially workers towards purchasing tourism products or services. Studies on customer behavior or consumer behavior, especially studies on tourists from the domestic market, are very important to study so that stakeholders can make the right strategy in taking a stand. and policies related to tourism
Sosialisasi Pariwisata Hijau sebagai Upaya Meningkatkan Kesadaran Lingkungan pada Siswa SMK Misi Bagi Bangsa Batam Widi Hardini; I Nyoman Budhiartha; Violetta Cherryline; Asman Abnur; Hari Sandi Atmaja; Agung Edy Wibowo; Nensi Lapotulo; Yoliana Muder Kleden
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 5 No. 1 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 5 Nomor 1 (Juli 2026 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v5i1.7787

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan kesadaran lingkungan siswa SMK Misi Bagi Bangsa Batam melalui sosialisasi pariwisata hijau. Program menggunakan pendekatan deskriptif-partisipatif berupa koordinasi dengan sekolah, penyampaian materi, diskusi dan tanya jawab, simulasi atau refleksi tindakan, evaluasi lisan, serta dokumentasi. Materi ini menghubungkan prinsip pariwisata berkelanjutan dengan praktik yang dekat dengan kehidupan siswa dan calon pekerja pariwisata-perhotelan, seperti pemilahan sampah, pengurangan plastik sekali pakai, penghematan air dan energi, kebersihan area layanan, pencegahan sisa makanan, serta komunikasi ramah lingkungan kepada tamu. Catatan dan dokumentasi visual menunjukkan pelaksanaan yang interaktif: siswa menyimak, mencatat, berdiskusi, dan menyampaikan tanggapannya. Kegiatan ini juga menghasilkan kerangka tindakan sederhana untuk sekolah serta memperkuat kompetensi hijau dalam pembelajaran vokasional. Skor prates-pascates, atau pengukuran perilaku jangka panjang, memosisikan capaian sebagai bukti proses, keterlibatan, dan indikasi awal kesadaran, bukan sebagai bukti efektivitas yang bersifat kausal. Sosialisasi layak menjadi intervensi awal, tetapi perlu dilanjutkan melalui proyek praktik, evaluasi terstandar, dan pemantauan terhadap kebiasaan yang ramah lingkungan.
Education as the Core of Cultural Governance in Tourism: A Tiered Integrative Model Violetta Cherryline; ER. Ummi Kalsum; Nensi Lapotulo
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 10 No. 2 (2026): Issue in Progress [November 2026]
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v10i2.2549

Abstract

The governance of Traditional Cultural Expressions (TCE) in tourism has relied primarily on legal protection, preservation policy, and economic utilisation, yet these instruments do not by themselves produce cultural understanding among tourism actors. The persistent difficulty lies in the gap between cultural protection and cultural interpretation in tourism practice. This study develops a conceptual framework positioning tourism education not as a complement to legal and economic instruments but as the mechanism that connects them. Using a qualitative conceptual design, the study analyses Indonesian cultural and tourism policy, national and regional competency standards, and the tourism education literature, read against international scholarship on culture-based tourism education. The analysis finds that Indonesian tourism curricula remain oriented toward technical and service competencies, so that cultural understanding develops informally if at all, and TCE is readily promoted as an attraction while remaining inadequately understood as a living system of values. In response, the study proposes an education-centred model of cultural governance built on three interrelated dimensions: tiered learning, which advances cultural competency progressively from foundational awareness to strategic governance capacity; integrative governance, which links legal frameworks, educational institutions, tourism industries, and cultural communities; and differentiative curriculum design, which accommodates Indonesia's diverse local cultural contexts while maintaining national competency standards. The framework yields recommendations spanning curriculum reorientation, community-based experiential learning, ethical institutional partnerships, cross-sector coordination, and the enrichment of regional competency standards such as the ASEAN MRA-TP with substantive national cultural content. Conceptual in nature, the model requires empirical testing, but it offers a theoretical and policy foundation for curriculum reform and culturally sustainable tourism governance in Indonesia.
Co-Authors Asman Abnur ER. UMMI KALSUM Hari Sandi Atmaja I Nyoman Budhiartha Linawiati Nensi Lapotulo Wibowo, Agung Edy Widi Hardini Yoliana Muder Kleden