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All Journal JURNAL ECONOMINA Jejak digital: Jurnal Ilmiah Multidisiplin
Aslichah Aslichah
Universitas Darul ‘Ulum Jombang
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH STORE ATMOSPHERE DAN PRODUCT VARIATIONS TERHADAP KEPUASAN KONSUMEN PADA AYU CITRA STORE JOMBANG Betty Rahayu; Ach. Muzajjad; A’isyatin Mahsunah; Aslichah Aslichah
JURNAL ECONOMINA Vol. 1 No. 1 (2022): JURNAL ECONOMINA, September 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (615.909 KB) | DOI: 10.55681/economina.v1i1.41

Abstract

Penelitian ini bertujuan untuk menganalisis dan menjelaskan pengaruh secara parsial maupun simultan Store Atmosphere (Suasana Toko) sebagai X1 dan Product Variations (Keragaman Produk) sebagai X2 terhadap Kepuasan Konsumen (Y), serta mengetahui variabel independen manakah yang paling dominan berpengaruh. Jenis penelitian yang digunakan adalah penelitian kuantitatif deskriptif. Teknik pengambilan sampel yang digunakan yaitu incidental sampling dengan sampel sebanyak 100 orang konsumen Ayu Citra Store Jombang. Peneliti menggunakan analisis statistik deskriptif, uji kualitas data (uji validitas dan reliabilitas), uji asumsi klasik (uji normalitas, multikolinieritas, dan heteroskedastisitas), serta uji hipotesis (uji regresi linier berganda, uji parsial (uji t), uji simultan (uji F), dan uji koefisien determinasi (R2)). Hasil penelitian ini menunjukkan bahwa variabel Store Atmosphere dan Product Variations berpengaruh positif dan signifikan secara parsial dan simultan terhadap variabel Kepuasan Konsumen dengan nilai signifikansi parsial sebesar 0,004 dan 0,001, sedangkan nilai signifikansi simultan sebesar 0,000. Product Variations memiliki pengaruh paling dominan terhadap Kepuasan Konsumen dengan nilai signifikansi sebesar 0,001.
Pengaruh Kepemimpinan Transformasional, Beban Kerja, dan Pelatihan Terhadap Kinerja Pegawai pada Dinas Kepemudaan, Olahraga, dan Pariwisata (Disporapar) Kabupaten Jombang Putra Oktavio Sunjarno; Aslichah Aslichah; Henny Dwijayani
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/b5e4hr30

Abstract

This study aims to determine and analyze the effect of transformational leadership, workload, and training on employee performance at the Youth, Sports, and Tourism Office (DISPORAPAR) of Jombang Regency, both partially and simultaneously. This study employed a quantitative approach with a causal associative research design. The population consisted of all 67 employees of DISPORAPAR Jombang Regency, with the sample determined using the saturated sampling (total sampling) technique, so that the entire population was used as the sample. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS version 26, including instrument tests, classical assumption tests, t-test, F-test, and the coefficient of determination (R²) test. The results show that transformational leadership and workload each have a partial effect on employee performance, while training has no partial effect on employee performance. Simultaneously, transformational leadership, workload, and training have a significant effect on employee performance at DISPORAPAR Jombang Regency. These findings indicate that improving employee performance requires effective management of leadership and workload, as well as evaluation of training programs to better align them with employees' needs.  
Co-Authors Achmad Muzajjad A’isyatin Mahsunah Betty Rahayu Henny Dwijayani Putra Oktavio Sunjarno