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All Journal J-MAS (Jurnal Manajemen dan Sains) Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Trending: Jurnal Manajemen dan Ekonomi Jurnal Riset Manajemen Sammajiva: Jurnal Penelitian Bisnis dan Manajemen JEBD Journal of Business Economics and Management
Mardhatila Fitri Sopali
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Social Sciences

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Pengaruh Kualitas Produk Dan Reputasi Merek Terhadap Keputusan Pembelian Dengan Harga Sebagai Variabel Intervening Pada Miss Glam Make Up Cabang Gunung Pangilun Kota Padang Arrijalul Fikry; Yulasmi; Mardhatila Fitri Sopali
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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This research aims to determine and try to analyze the influence of product quality and brand reputation on purchasing decisions with price as an intervening variable at Miss Glam Make Up, Gunung Pangilun Branch, Padang City. This research is a Structural Equation Modeling (SEM) model with the SmartPLS 3.0 analysis tool. The population and sample of this research is Miss Glam Make Up, Gunung Pangilun Branch, Padang City. The research results found that there was a positive and significant influence between product quality and price. There is a positive and significant influence between Brand Reputation on Price. There is a positive and significant influence between Product Quality on Purchasing Decisions. There is a positive and insignificant influence between Brand Reputation on Purchasing Decisions. There is a positive and significant influence between price on purchasing decisions. Price is able to mediate product quality on purchasing decisions. Price is able to mediate Brand Reputation on Purchasing Decisions.
Pengaruh Disiplin Kerja Dan Lingkungan Kerja Terhadap Prestasi Kerja Guru Dengan Semangat Kerja Sebagai Variabel Intervening Di SMA Negeri 1 Sutera Ringga Pratama Putra; Dori Mittra Candana; Mardhatila Fitri Sopali
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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This study aims to analyze the influence of work discipline and work environment on teacher performance with work morale as an intervening variable at SMA Negeri 1 Sutera. This research uses a quantitative approach with a survey method through Likert-scale questionnaires distributed to 85 respondents. Data analysis was conducted using Structural Equation Modeling based on Partial Least Square (SEM-PLS) with SmartPLS 3.0 software. Model testing was carried out through outer model evaluation including convergent validity, discriminant validity, Average Variance Extracted (AVE), and construct reliability, as well as inner model evaluation using R-square values and direct and indirect effect testing. The results indicate that work discipline has a positive and significant effect on work morale. The work environment has a positive but not significant effect on work morale. Work discipline has a positive and significant effect on teacher performance, while the work environment has a positive but not significant effect on teacher performance. Work morale has a positive and significant effect on teacher performance. Mediation testing shows that work morale mediates the effect of work discipline on teacher performance but does not mediate the effect of the work environment on teacher performance. These findings confirm that improving teacher performance is more strongly driven by work discipline and work morale than by the work environment directly.
Pengaruh Stres Kerja Dan Manajemen Waktu Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Intervening Pada Dinas Perdagangan Kota Padang Maria Florella; Dori Mittra Candana; Mardhatila Fitri Sopali
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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This study aims to determine and analyze the effect of work stress and time management on employee performance with job satisfaction as an intervening variable at the Padang City Trade Office. This research uses a quantitative approach with a survey method through questionnaires distributed to 30 respondents who are employees of the Padang City Trade Office. The data analysis technique used is path analysis with the assistance of SmartPLS software. The results show that work stress has a significant effect on job satisfaction. Time management also has a significant effect on job satisfaction. Furthermore, work stress has a significant effect on employee performance, while time management does not have a significant effect on employee performance. Job satisfaction has a significant effect on employee performance. In addition, job satisfaction is proven to mediate the effect of work stress on employee performance and also mediates the effect of time management on employee performance. These findings indicate that improving employee performance is not only directly influenced by work stress and time management but also indirectly through job satisfaction as a psychological factor that strengthens the relationship. Therefore, the Padang City Trade Office needs to pay attention to managing work stress and implementing effective time management to enhance job satisfaction and optimize employee performance.
Co-Authors Arrijalul Fikry Aulia Citra Charli, Chintya Ones Dori Mittra Candana Hasmita Sari Hilda Mary Khaira Septia Annisa Maria Florella Putri Azizi Recy Harviani Zurwanty Ringga Pratama Putra Yulasmi Yulasmi Yulasmi