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All Journal Jurnal Publikasi Ilmu Manajemen Trending: Jurnal Manajemen dan Ekonomi Jurnal Riset Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Yulasmi Yulasmi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Pengaruh Content Marketing dan endorsment terhadap Kepuasan Pelanggan dengan Keputusan Pembelian sebagai Variabel Intervening pada Shopee : (Studi Kasus pada Mahasiswa Manajemen UPI YPTK Padang Angkatan 2020) Khaira Septia Annisa; Yulasmi Yulasmi; Mardhatila Fitri Sopali
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 1 (2024): March : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i1.1673

Abstract

This study titled Influence of Content Marketing and Endorsement on Customer Satisfaction with Purchasing Decisions as an intervening variable in shopee (Case Study In Management Students of UPI YPTK Padang Angkatan 2020). The purpose of this study was to know and try to analyze the Effect of Content Marketing and Endorsement on Customer Satisfaction with Purchasing Decisions as an intervening variable on shopee (Case Study In Management Students of UPI YPTK Padang Angkatan 2020). The study is a Structural Equation Modeling (SEM) model with the SmartPLS 3.0 analysis tool. Data collection methods were through interviews and circulating questionnaires, with a sample of 88 respondents. The results of the study found. There is a positive and significant influence of content marketing on Shopee's Customer Satisfaction. There is a positive and significant influence of content marketing on Shopee's purchasing decisions. There is no positive and insignificant influence of Endorsement on Customer Satisfaction on Shopee. There is a positive and significant influence between Endorsement and Purchase Decisions on Shopee. There is a positive and significant influence between Purchase Decisions on Customer Satisfaction on Shopee. Content Marketing mediates Purchase Decisions to Customer Satisfaction on Shopee. Endorsement mediates Purchase Decisions to Customer Satisfaction on Shopee.
Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Dengan Citra Merek Sebagai Variabel Intervening Pada Skincare Acnes : Studi Kasus Pada Obat Jerawat Merek Acnes Di Kota Padang Hasmita Sari; Yulasmi Yulasmi; Mardhatila Fitri Sopali
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 2 (2024): April: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v2i2.2228

Abstract

The study is titled Influence of Product Quality And Price On Purchasing Decisions With Brand Image As Intervening Variable In Skincare Acnes (Case Study On Acne Drugs In Padang City). The aim of this study was to know and attempt to analyze the Effect of Product Quality And Price On Purchasing Decisions With Brand Image As Intervening Variable In Skincare Acnes (Case Study On Acne Medicine In Padang City). The study is a Structural Equation Modeling (SEM) model with the SmartPLS 3.0 analysis tool. The method of data collection was through interviews and circulating questionnaires, with a sample of 80 respondents. The results of the study found that there is a positive and significant influence between Product Quality and Brand Image. There is a positive and significant influence of Price on Brand Image. There is a positive and significant influence between Product Quality and Purchasing Decisions. There is no positive and significant influence of the price on the purchase decision. There is a positive and significant influence between Brand Image on Purchasing Decisions. Brand Image mediates Product Quality to Purchase Decisions. Brand Image mediates Price to Purchase Decisions.
Pengaruh Digital Marketing dan Kualitas Produk pada Keputusan Pembelian Melalui Brand Awareness Muhammad Farhan; Yulasmi Yulasmi; Nila Pratiwi
Jurnal Publikasi Ilmu Manajemen Vol. 3 No. 3 (2024): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v3i3.4284

Abstract

This study aims to examine how much influence digital marketing and product quality have on purchasing decisions with brand awareness as an intervening variable in consumers of Nanggalo Sudut Kopi, Pesisir Selatan. Data collection methods through surveys and circulating questionnaires, with a population of 9,000 consumers per year 2023 with a sample of 100 respondents obtained from Slovin. The analysis method used is Structutal Equation Modeling (SEM) using SmarttPLS. The research results obtained where there is an insignificant positive effect of Digital Marketing on Brand awareness. There is a significant positive effect of product quality on brand awareness. There is a positive and significant effect of digital marketing on Purchasing Decisions. There is a negative and insignificant effect of brand awareness on purchasing decisions. There is a positive and insignificant effect of product quality on purchasing decisions. There is a positive and insignificant effect of digital marketing on purchasing decisions through brand awareness. There is a positive and insignificant effect of product quality on purchasing decisions through brand awareness.
Pengaruh Harga dan Pengalaman Pelanggan terhadap Tingkat Penjualan dengan Citra Merek sebagai Variabel Intervening pada Kopi Kenanggan Ruko Sutomo di Kota Padang Dalila Putra; Yulasmi Yulasmi; Yeki Candra
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 1 (2025): Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i1.1610

Abstract

This study aims to test how much influence Price and Customer Experience have on Sales Level with Brand Image as an Intervening Variable at Kopi Kenangan Ruko Sutomo in Padang City. The sample in this study amounted to 100 respondents on customers at Kopi Kenangan. This population is customers of Kopi Kenangan Ruko Sutomo in Padang City. The results of this study are (1) There is a positive and significant influence between Price and Brand Image at Kopi Kenangan Ruko Sutomo in Padang City. (2) There is a positive and significant influence between Customer Experience and Brand Image at Kopi Kenangan Ruko Sutomo in Padang City. (3) There is a positive and significant influence between Price and Sales Level at Kopi Kenangan Ruko Sutomo in Padang City. (4) There is a negative and insignificant influence between Customer Experience and Sales Level at Kopi Kenangan Ruko Sutomo in Padang City. (5) There is a positive and significant influence between Brand Image and Sales Level at Kopi Kenangan Ruko Sutomo in Padang City. (6) Brand Image is able to mediate Price and Sales Level at Kopi Kenangan Ruko Sutomo in Padang City. (7) Brand Image is able to mediate Customer Experience and Sales Level at Kopi Kenangan Ruko Sutomo in Padang City.
Pengaruh Harga, Kualitas Produk dan Lokasi terhadap Tingkat Penjualan dengan Keputusan Pembelian sebagai Variabel Intervening pada PT. Bintang Banjar Cemerlang Irfan Perdana Dinata; Yulasmi Yulasmi; Yeki Candra
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 1 (2025): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i1.476

Abstract

This study aims to analyze the effect of price, product quality, and location on sales levels, with purchasing decisions as intervening variables at PT. Bintang Banjar Cemerlang. This study is a Structural Equation Modeling (SEM) model with SmartPLS 3.0 analysis tools. The population and sample of this study are consumers of PT. Bintang Banjar Cemerlang. The results of the study found that there was a significant effect between Price and Purchasing Decisions. There was a significant effect between Product Quality and Purchasing Decisions. There was no significant effect between Location and Purchasing Decisions. There was a significant effect between Price and Sales Level. There was no significant effect between Product Quality and Sales Level. There was no significant effect between Location and Sales Level. There was a significant effect between Purchasing Decisions and Sales Level. Purchasing Decisions were able to mediate Price and Sales Level.
Pengaruh Harga dan Digital Marketing terhadap Kepuasan Konsumen dengan Keputusan Berkunjung sebagai Variabel Intervening pada Puncak Lawang Adila Rahmatul Khaira; Yulasmi Yulasmi; Febri Aldi
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 2 (2025): Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i2.1633

Abstract

This research aims to find out how much influence price and digital marketing have on consumer satisfaction with the decision to visit as an intervening variable at Puncak Lawang. The method used was accidental sampling, namely visitors to Puncak Lawang. The research results showed that: there is an influence of price on the decision to visit, digital marketing has a significant positive influence on the decision to visit, price has a positive and insignificant influence on consumer satisfaction, digital marketing has a significant positive influence on consumer satisfaction, the decision to visit has a significant positive influence on customer satisfaction, price has a positive and significant influence on consumer satisfaction through the decision to visit as an intervening variable, digital marketing has a positive and insignificant influence on consumer satisfaction through the decision to visit as an intervening variable at Puncak Lawang.
Co-Authors Adila Rahmatul Khaira Aminuyati Dalila Putra Febri Aldi Hasmita Sari Irfan Perdana Dinata Khaira Septia Annisa Mardhatila Fitri Sopali Muhammad Farhan Yeki Candra