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All Journal J-MAS (Jurnal Manajemen dan Sains) Jurnal Pendidikan dan Konseling Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Majalah Ilmiah Dian Ilmu Jurnal Ilmiah Manajemen Ubhara Jurnal Ilmu Komunikasi Nusantara Science and Technology Proceedings Jurnal Bisnis Indonesia El-Mujtama: Jurnal Pengabdian Masyarakat Transformasi Manageria: Journal of Islamic Education Management Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia
Hidayat, Rusdi
Department Of Business Administration, Faculty Of Social And Political Science, Universitas Pembangunan Nasional “Veteran” Surabaya, East Java, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Social Sciences Other

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Journal : Jurnal Ilmu Komunikasi

 1 
Application of Personal Branding as a Campus “Bela Negara” at UPN “Veteran” Jawa Timur Eddy Poernomo; Rusdi Hidayat; Rangga Restu Prayogo
Jurnal Ilmu Komunikasi Vol 1 No 2 (2018): Media and The Millenials
Publisher : Progdi Ilmu Komunikasi UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jkom.v0i2.20

Abstract

The application of personal branding has become a central element in new management practices throughout the University. Personal branding plays a role in shaping the differentiation produced by a university. Personal branding is considered important for the sustainability of an organization in introducing brands in the community. Some organizations continue to improve and introduce personal branding, including universities in Indonesia. One of the higher education that has strong personal branding is the East Java National Development University 'UPN' East Java. UPN "Veteran" East Java as a Campus “Bela Negara” that emphasizes the values of defending the country as a good citizen to be applied in universities. Various theories and literature approach, applying positive personal branding can be influenced by institution image, institution reputation, and social media. The purpose of the study was to see how much institution image, institution reputation and social media influence the personal branding owned by UPN "Veteran" East Java. The sample in this study were students who chose to study in the Study Program of FISIP Business Administration UPN "Veteran" East Java as many as 200 respondents, with a sampling technique method that is purposive sampling. Data analysis uses a model structure (PLS-SEM) with smart pls that are used to test the relationship and influence between research variables. The results of this research show that institution image is positively and significantly related to institution reputation but insignificant on personal branding. On the other hand, the institution reputation is positively and significantly related to personal branding and social media owned by universities can influence personal branding.
Co-Authors Acep Samsudin Adam Firdausi Adela Aurelia Kinaya Dewi Adelia Rizma Y. Adisa Lupita O. Aisyah Widya Ayu Alfiandi Imam Mawardi Alissa Azizah Herman Susilo Alvianti Notia Pramesti Amelia Dwi Lestari Ananda Rizkiah S Andri Rizal Setiawan Anggun Fatmawati Anindya Sekar Purnomo Arifania Pratiwi Arya Mahardika P Badi Atus Sa’adah Bagus Firmansyah Bebyzanna Bella Faumara Berta Melati A.C Budi Prabowo Budi Prabowo Budi Prabowo Cantika Aura Jahzy Christnugroho S.E. Citra Nia Ramadhani Cyntia Ayu S. Daivan Putra Tanzaga Daniel Aditya Davina Ayu F. Dayyan Ramadhan Santoso Decinta Putri A Dela Kristiana Della Sari Devi Dwi A Dina Aprilia Irawan Dini Annisa Pelupessy Dwi Retno Anjasari Dwi Wulan Suci Dwiva Octaqiyyah Eddy Poernomo Ely Nanda Khamdiyah Eries Priandana Putra Faizah Radinka Faradilla Aghnia A Febby Dzurrotul Amaliyah Feri Sukma Putra Fikha F. Firdaus Nuryananda Firdausii Khoirunnisa Fitri Maharani Andamdewi Habib Ahmad Hanatasya Aulia R P Hanifa Fazarina Hanna Tsania Nabiella Herlina Suksmawati Indy Melva Adinda Marsha Inggrid Destrina Innatus Solehah Intan Dwi Isma Saputri Intan Mitayani Januar Reza, Ramadhan Jenny Amelia Gifani Joko Mijiarto Kinanti Sekar Kirana Krisna Rahmadani Pratama Laisya Kezia Clarinta Lilyana Fransiska Sinaga lvira Aprilia Primastika Manuel Vivien R T Mayra Reninta Khansa Megahnanda A.K Mei Florencia Meidya Ayu Prameswari Melinda Wahyuning Putri Melisa Cornelia Mia Dwi Risandi Minanti Dwi Setianingrum Mohammad Zahrain Monikasari, Siti Nur Azizah Muhammad Falihul Royhan Muhammad Fathin R Muhammad Galih Wijaya Muhammad Irfan Ramadhan Muhammad Qowiyyudin Nabiilah Shinta Ramadhani Nabilla Rahma Maharsany Nafa Shoimah Nanda Nadia Naro Laurensia Damanik Nashrum Minallah Naufal Azani P.R Naura Husnina Athifanita Putri Nur Annisa Fatiha Nuryananda, Praja Firdaus Okalifta Rale Travito Oktaviana N.A. Pramesti Intan Destari Prihandono Wibowo Priscilia Salsabilah Putri Anggeliya S. Rafli Aprilian Firmansyah Rangga Eka Saputra Rangga Restu Prayogo, Rangga Restu Raniasani Sisyawati Restiatin Restiatin Rio Bastian Rista Adhalia Fani Rosa Ainun R Sabita Tiarailsa Sarah Putri N. Selfi Nasrul Rosyda Shafannisa Aulia Shinta Kezia Apriliani Silvia Anisah Lubis Silvia Nur Safitri Sri Linda Handayani Stevani Anindhita Netanya Sukaina Abir S Syafira Widya Uni Putri Syahrul Dwi  K Talita Karisma Syaharani Tarissa Seshita Hadi Thomas Ferdiansyah Tri Agusnia W. Unsiah Zulfa Ulinnuha Vanny Rahma Yulianti Wildan Izzan Azmi Wirda Fitria Sahila Yanda Bara Kusuma Yolla Nanda Tio Erchikka Zalman Alfarizt Zefania Mikha Manurung