Article Per Year (5 Year)
p-Index From 2020 - 2025
1.633
P-Index
This Author published in this journals
All Journal Information Technology and Telematics Dinamik Fokus Ekonomi Bulletin of Electrical Engineering and Informatics Abdimas Proceeding SENDI_U RABIT: Jurnal Teknologi dan Sistem Informasi Univrab AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat MATRIK : Jurnal Manajemen, Teknik Informatika, dan Rekayasa Komputer Jurnal Linguistik Komputasional Dinamika Informatika: Jurnal Ilmiah Teknologi Informasi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial
Purwatiningtyas Purwatiningtyas
Information Technology And Telematics
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial

 1 
Pemanfaatan Gemini AI untuk Kreasi Konten Visual Promosi UMKM Kota Semarang Rara Sriartati Redjeki; Eko Nurwahyudi; Purwatiningtyas Purwatiningtyas; Budi Hartono; Theresi Dwiati Wismarini
Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial Vol. 2 No. 4 (2025): November : Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karya.v2i4.2240

Abstract

This community service activity stems from a core challenge faced by Micro, Small, and Medium Enterprises (MSMEs) in Semarang City: the difficulty in consistently producing high-quality promotional visual content, primarily due to budget constraints and the lack of professional design skills. This condition severely hampers their competitiveness in the digital marketplace. The main goal of this activity was to enhance the technical capability of MSME participants in using Gemini AI as a multimodal model to generate professional, ready-to-use visual assets, thereby achieving significant cost and time production efficiency. The solution offered was a hands-on training focusing on Prompt Engineering defined as the art of formulating detailed commands to control the AI's output. The activity was conducted through an intensive workshop and case study mentorship for 25 MSME actors. The evaluation results demonstrated a highly significant increase in competence. The participants' average cognitive score drastically rose from 48.5% on the pre-test to 87.9% on the post-test, proving the successful mastery of Prompt Engineering. Applied results showed that participants were able to produce product visual assets with an average quality of 87.5%. Participant satisfaction reached 95.0%, especially concerning the indicators of cost and time efficiency. This activity successfully democratized design, empowering MSMEs to be self-sufficient in content production, and tangibly strengthening their brand identity and competitiveness across digital platforms.
Co-Authors Agus Ariyanto Alana Sharfina Wedaningsih Ali Maskur Ardianingtyas, Ade budi hartono Dyah Anjani Ayuningtyias Edy Winarno Eko Nur Wahyudi Fatkhul Amin Fatkhul Amin FEBRIANTYO, GUNTUR RISTIAN Febriantyo, Guntur Ristian Felix Andreas Sutanto Fenty Agustin Hersatoto Listiyono Jeffri Alfa Razaq Liana Rahmaziana Masruroh, Annisa Rara Sri Artati Redjeki Retnowati Retnowati Retnowati Retnowati Ria Hari Gusmita Safitri, Yofi Sariyun Naja Anwar Sri Eniyati Sri Mulyani Theresi Dwiati Wismarini Yunus Anis, Yunus