Claim Missing Document
Check
Articles

Found 12 Documents
Search

"GLACAROL": Penciptaan Ekonomi Sirkular melalui Pemanfaatan Limbah Batok Kelapa Menjadi Briket, Pensil, dan Artistik Powder Qahar, Dhiah Agustina; Agus setiawan; Setiawan, Feri; Aziz, Salahuddin Abdul
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 1 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i1.6838

Abstract

This community engagement project investigated the valorization of coconut shell waste in Glagah Village, Indonesia, through the development of "GLACAROL," a line of value-added charcoal-based products: briquettes, drawing pencils, and art powders. Employing a participatory design, the initiative included community surveys, production training, and product branding. Results indicated significant reductions in waste volume, lessened environmental impacts (soil and water), and heightened community environmental awareness. The “GLACAROL” brand demonstrated potential for income enhancement via new employment and product sales, although scalability and process optimization challenges persist. The project presents a promising model for community-based waste management and sustainable development and emphasizes the potential of turning local waste into marketable goods. Long-term monitoring and continued support are essential for replication and durability of the outcomes.
PENGUATAN IDENTITAS VISUAL, BRANDING RUANG DAN SIGNAGE UMKM DHE KLOPO NUSANTARA BERBASIS KEARIFAN LOKAL LAMONGAN Qahar, Dhiah Agustina; Yusuf, Mimin Aminah; azmi, afin ulul
Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Vol 12 No 3 (2025): September
Publisher : Lembaga Penelitian, Penerbitan dan Pengabdian Masyarakat (LP3M) UNSIQ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/ppkm.v12i3.10210

Abstract

Abstrak Usaha Mikro, Kecil, dan Menengah (UMKM) Dhe Klopo Nusantara di Lamongan menghadapi tantangan daya saing akibat lemahnya identitas visual, kurang representatifnya ruang usaha, serta keterbatasan strategi pemasaran yang belum terintegrasi secara optimal. Program pengabdian ini bertujuan untuk meningkatkan citra profesional dan memperluas jangkauan pasar UMKM melalui penguatan branding ruang dan signage yang berbasis kearifan lokal Lamongan. Metode yang digunakan adalah Participatory Action Research (PAR), melibatkan mitra UMKM secara aktif dalam perancangan identitas visual, penataan ruang usaha, implementasi signage, serta pendampingan pemasaran digital. Hasil program menunjukkan transformasi signifikan pada citra merek dan operasional usaha. Terbentuk sistem identitas visual baru yang koheren dan profesional pada logo serta desain kemasan, berhasil mengangkat narasi budaya lokal Lamongan. Implementasi signage yang terintegrasi dengan teknologi QR Code meningkatkan visibilitas luring sekaligus menjadi pintu gerbang digital menuju katalog produk. Penataan ulang ruang usaha menciptakan zona produksi dan display yang fungsional dan estetis, berdampak pada peningkatan efisiensi dan pengalaman pelanggan. Secara keseluruhan, intervensi meningkatkan citra merek, memperluas akses informasi produk, dan meningkatkan kapasitas pemasaran digital mitra UMKM Abstract Dhe Klopo Nusantara, a Micro, Small, and Medium Enterprise (MSME) in Lamongan, faced competitiveness challenges due to a weak visual identity, a non-representative business space, and an optimally unintegrated marketing strategy. This community service program aimed to enhance the MSME's professional image and market reach by strengthening its space branding and signage based on Lamongan's local wisdom. The method employed was Participatory Action Research (PAR), actively involving the MSME partner in the design of its visual identity, business space arrangement, signage implementation, and digital marketing assistance. The program's results indicate a significant transformation in the brand's image and business operations. A new, coherent, and professional visual identity system was established for the logo and packaging, successfully elevating the narrative of Lamongan's local culture. The implementation of signage integrated with QR Code technology enhanced offline visibility while serving as a digital gateway to the product catalog. The rearrangement of the business space created functional and aesthetic production and display zones, impacting efficiency and customer experience. Overall, the intervention enhanced the brand's image, expanded access to product information, and increased the digital marketing capacity of the MSME partner.