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All Journal Jurnal Vokasi Journal of Tropical Animal Science and Technology Jurnal Pengabdian kepada Masyarakat Nusantara KaliAgri Journal: Jurnal Agribisnis Jurnal Agribis Open Science and Technology Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Jurnal Masyarakat Madani Indonesia
Novia Ambar Sari
Universitas Nahdlatul Ulama Lampung
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Mechanical Engineering Public Health Social Sciences Other

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Marketing Strategy of Aglaonema Ornamental Plants at Vernanda Tanaman, Batanghari District, East Novia Ambar Sari
KaliAgri Journal Vol. 6 No. 2 (2025): Jurnal KaliAgri
Publisher : Program Studi Agribisnis Universitas Sumatera Selatan

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Abstract

This study aims to analyze the marketing strategy for Aglaonema ornamental plants at Vernanda Tanaman, located in Batanghari District, East Lampung, amidst market trend fluctuations and intense competition from imported plants. The significant decline in turnover following the 2020 peak trend serves as the primary impetus for this research to identify effective survival and growth strategies. The research utilizes a descriptive qualitative method. Data were collected through field observations, documentation, and in-depth interviews with the business owner using purposive sampling techniques. Data analysis was conducted by identifying internal factors (strengths and weaknesses) and external factors (opportunities and threats) through the Internal Factor Analysis Summary (IFAS) and External Factor Analysis Summary (EFAS) matrices. The results indicate that Vernanda Tanaman’s primary strengths lie in its extensive business experience and superior product quality, although it remains limited by suboptimal digital promotion. Based on the SWOT matrix calculation, the business is positioned in Quadrant I (Positive-Positive) with an internal differential value of 1.1 and an external differential of 0.336. This position signifies a highly favorable situation where the enterprise possesses significant strengths to capitalize on available opportunities. The recommended approach is an aggressive growth strategy, focusing on maintaining product quality, innovating plant varieties, and optimizing digital marketing via social media to expand market reach across Indonesia.
PUBLIC PERCEPTION OF THE EXISTENCE OF METRO CITY SLAUGHTERHOUSES Novia Ambar Sari
KaliAgri Journal Vol. 6 No. 2 (2025): Jurnal KaliAgri
Publisher : Program Studi Agribisnis Universitas Sumatera Selatan

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Abstract

The public perception of the existence of the Animal Slaughterhouse Regional Technical Implementation Unit (UPTD RPH) under the Department of Food Security, Agriculture, and Fisheries of Metro City can be defined as the responses of interacting individuals influenced by positive or negative values derived from norms or customs, which are received through the sensory system and interpreted by the nervous system in the brain. This study was conducted to identify the positive and negative perceptions of the community regarding the presence of the slaughterhouse in Metro City. The sampling method employed in this research was saturated sampling (census). The sampling technique used was Purposive Sampling, with the consideration that the respondents' residences are located within a maximum distance of 100 meters from the Metro City Slaughterhouse. The respondents were categorized into two groups: the first group consists of those living 0–50 meters from the facility, and the second group consists of those living 51–100 meters away. Qualitative data analysis was utilized as the analytical technique. The results of this study indicate that the community's positive perception of the UPTD Slaughterhouse is that it is quite beneficial. Conversely, regarding negative perceptions, the community finds the odor quite disturbing, while water pollution and waste from the slaughterhouse are considered not disturbing at all.
Co-Authors Arlin Wijayanti Diah Reni Asih Diky Angga Hendrawan Eny Ivan's Eny Ivan’s Mandala, Wintari Nedi Hendri Novita Novita Novita Novita Sri Indaryati Wintari Mandala