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ANALISIS STRATEGI PEMASARAN PRODUK AR-RUM HAJI PADA PT. PEGADAIAN SYARIAH PASAR SEKETENG SUMBAWA BESAR Marisa Sutanty; Razi Apriansyah Mustaram; K Kurniawansyah; Devi Armada; K Kamaruddin
Jurnal Ekonomi & Bisnis Vol. 8 No. 3 (2020): Jurnal Ekonomi & Bisnis
Publisher : Pusat Riset dan Publikasi

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Abstract

This study aims to determine the marketing strategy on Haji Arrum product at PT. Pegadaian Syariah Seketeng, Sumbawa Besar. This is a descriptive study conducted to determine the value of the independent variable. The data used in this study is qualitative in the form of the informants' descriptions related to the study object. The data obtained directly from the data source through interviews. There were 13 informants in this study such as the manager, employee, sales promotion of PT. Pegadaian Syariah Seketeng, and 10 customers of Haji Arrum. The data analysis method carried out using the SWOT analysis technique. The results showed that the internal condition is the strength of UPS Pasar Seketeng which is that the Pegadaian Syariah is the only one outlet in Sumbawa Besar, but the lack of knowledge of employees regarding the Hajj Arrum products is weakness. Thus, they have difficulties in marketing. Meanwhile, the external condition such as the Sumbawa regency which is a majority of Muslim supports the Haji Arrum marketing. But, there are unfortunate situations such as the emergence of competitors which sell a similar product. An alternative strategy is maximizing the marketing strategies and also expanding the market share by opening branches/ outlets around Sumbawa and other areas to increase promotion and to reach customers easier.
PENGARUH KETERSEDIAAN BAHAN BAKU KAYU TERHADAP TINGKAT PENDAPATAN PERUSAHAAN MEBEL TEKAD MAJU KELURAHAN BRANG BIJI Sri Rohayu; Ika Fitriyani; K Kamaruddin
Jurnal Ekonomi & Bisnis Vol. 8 No. 3 (2020): Jurnal Ekonomi & Bisnis
Publisher : Pusat Riset dan Publikasi

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh ketersediaan bahan baku kayu terhadap tingkat pendapatan perusahaan mebel Tekad Maju di Kelurahan Brang Biji Kecamatan Sumbawa Tahun 2018-2019. Data yang digunakan terdiri dari data primeryang diambil langsung dari perusahaan tersebut, berupa biaya bahan baku kayu, dan tingkat pendapatan perusahaan tersebut. Pengumpulan data menggunakan metode observasi dan wawancara. Hasil analisis data menunjukkan bahwa ketersediaan bahan baku kayu berpengaruh positif dan signifikan terhadap pendapatan di perusahaan mebel Tekad Maju di Kelurahan Brang Biji Kecamatan Sumbawa Tahun 2018-2019. Hal ini ditunjukkan oleh koefisien regresi ketersediaan bahan baku kayu sebesar 1,245 artinya bahwa jika kenaikan bahan baku kayu yang diberikan 1, maka jumlah pendapatan akan meningkat 1,245. Dari hasil estimasi model regresi yang digunakan diperoleh R2 sebesar 0,822, atau 82,2 %. Hal ini menunjukkan bahwa secara keseluruhan variasi yang terjadi pada variabel independen (bahan baku kayu) dapat menjelaskan variabel dependen (pendapatan) sebesar 82,2 % sedangakan sisanya sebanyak 17,8 % dijelaskan oleh variabel lain yang tidak dimasukkan dalam model penelitian
PENGARUH PENGGUNAAN DANA DESA TERHADAP PEMBANGUNAN INFRASTRUKTUR PERDESAAN: STUDI DI DESA NGERU KECAMATAN MOYO HILIR K Kamaruddin; Novi Kadewi Sumbawati; Rahmad Hidayat
Jurnal Ekonomi & Bisnis Vol. 10 No. 1 (2022): Jurnal Ekonomi & Bisnis
Publisher : Pusat Riset dan Publikasi

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Abstract

The purpose of this study was to measure the influence of the use of village funds on rural infrastructure development in Ngeru Village, Moyo Hilir District. The data used in this study is primary data obtained from research respondents through questionnaires. The number of respondents in this study was the Ngeru Village community, amounting to 95 people. The data analysis method in this study uses simple linear analysis, partial parameter hypothesis testing, and coefficient of determination test (R2). Based on the results of this study, it shows that the use of village funds has a positive and significant effect on the development of rural infrastructure in Ngeru Village, Moyo Hilir District. The ability of the village fund variable in explaining the variables of rural infrastructure development in Ngeru Village, Moyo Hilir District is 46.3%, while the remaining 53.7% is influenced by other variables outside the scope of this study.
STUDY KOMPARASI KINERJA GURU SEBELUM DENGAN SESUDAH SERTIFIKASI DI SMPN 1 KECAMATAN UTAN Abdul Rahim; Yayat Fitriani; Siti Aisyah; K Kamaruddin
Samalewa: Jurnal Riset & Kajian Manajemen Vol. 1 No. 1 (2021): Samalewa: Jurnal Riset & Kajian Manajemen
Publisher : Fakultas Ekonomi dan Manajemen

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Abstract

The purpose of this study was to know the comparison of teacher performance before and after certification at SMPN 1, Utan Sub-District. Type of this study was comparative study. The type of data used in this study was quantitative data in the form of data on the number of teacher performance scores before and after certification at SMP Negeri 1, Utan Sub-District. The source of the data used was secondary data obtained through the collection of administrative of work implementation appraisal document (DP3) at SMP Negeri 1 Utan Sub-District. Data analysis method using two difference test analysis means (paired sample test). Based on the results of data analysis, showed that there was a difference between the performance of teachers at SMPN 1 in Utan District before and after certification. Teacher performance at SMPN 1 in Utan Sub-District increased after certification. This was indicated by the value work implementation appraisal document (DP3) of teachers at SMPN 1 in Utan District after certification was higher than before certification.
PENGARUH PENGALAMAN DAN PRODUKTIVITAS KERJA TERHADAP PENDAPATAN PENGRAJIN KAIN TENUN (Studi Pada Kelompok Tenun Kemang Langit Kecamatan Moyo Hilir) A Asmini; K Kamaruddin; Furna Aprianti
Samalewa: Jurnal Riset & Kajian Manajemen Vol. 2 No. 1 (2022): Samalewa: Jurnal Riset & Kajian Manajemen
Publisher : Fakultas Ekonomi dan Manajemen

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Abstract

The purpose of this study was to know the influence of work experirnce and productivity toward the income of woven cloth craftsmen in the Kemang Langit Group at Moyo Hilir Sub-District, both partially and simultaneously. Type of this study was quantitative associative. The data were collected in the form of primary data obtained directly through questionnaires and secondary data obtained through documentation. The populations in this study were all craftsmen of Kemang Langit at Moyo Hilir Sub-District with number of population were 33. The technique used to determine sample in this study was using census sampling technique. The data analysis techniques used were multiple linear regression analysis, t and F statistical tests, and the coefficient of determination (R2). Tests were carried out using the help of the SPSS version 16.0 for windows application. Results of the study showed that the variable of work experience (X1) and work productivity (X2) had a significant influence toward the income of woven cloth craftsmen in the Kemang Langit Group at Moyo Hilir Sub-district, both partially and simultaneously. The ability of work experience variable (X1) and work productivity (X2) in influencing changes in the income of woven cloth craftsmen (Y) in the Kemang Langit woven cloth Group, Samri hamlet, Poto Village, Moyo Hilir Sub-district, was of 46.3%, while the remaining of 53.7% was influenced by other variable outside of this study.
PENGARUH FAKTOR PRODUKSI TERHADAP PENINGKATAN PRODUKTIVITAS SEKTOR PERTANIAN (Studi Pada Masyarakat Petani di Kabupaten Sumbawa) K Kamaruddin; Dita Pupitasari; A Asmini
Jurnal Ekonomi & Bisnis Vol. 10 No. 3 (2022): Jurnal Ekonomi & Bisnis
Publisher : Pusat Riset dan Publikasi

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Abstract

The purpose of this study was to determine the influence of rice production factors in Mama Village, Lopok Sub-District, Sumbawa Regency. This research is an associative research which aims to determine the effect of two or more variables. The variables to be examined are production factors consisting of seeds, fertilizers, pesticides, and labor as independent variables, while the dependent variable is the productivity of rice farming in Mama Village, Lopok Sub-District. The type of data used is quantitative data obtained from primary sources, namely the farming community in Mama Village, Lopok Sub-District, totaling 60 people. Researchers used a questionnaire as a data collection instrument which was distributed to 60 respondents. The data that has been collected will be processed using the SPSS program to be studied using multiple linear regression analysis techniques, individual parameter hypothesis testing (t test), simultaneous parameter hypothesis testing (F test), and determination coefficient test (R2). The results of this study indicate that seeds, fertilizers, pesticides and labor have a positive and significant effect on the productivity of rice farming in Mama Village, Lopok Sub-District, both partially and simultaneously. The degree of influence of production factors consisting of seeds, fertilizers, pesticides, and labor on the productivity of rice farming in Mama Village, Lopok Sub-District, is 65.3%, while the remaining 34.7% is influenced by other variables outside this research model, such as area land, agricultural technology, rainfall and others.
PENGARUH KOMPENSASI NON FINANSIAL TERHADAP EFEKTIFITAS KINERJA PEGAWAI (Studi Pada Pegawai BKPP Kabupaten Sumbawa) Marisa Sutanty; Wila Dianti; K Kamaruddin
Samalewa: Jurnal Riset & Kajian Manajemen Vol. 2 No. 2 (2022): Samalewa: Jurnal Riset & Kajian Manajemen
Publisher : Fakultas Ekonomi dan Manajemen

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Abstract

The purpose of this study was to determine the effect of non-financial compensation variables on the Work Effectiveness of Employees at the Staffing, Education and Training Agency of Sumbawa Regency. This type of research is explanatory research. The population in this study are all employees at the Staffing, Education and Training Agency of Sumbawa Regency, totaling 52 people and the entire population will be used as a research sample or population research or census research. Data was collected through questionnaires or questionnaires distributed to research respondents. Data analysis was carried out using simple linear regression analysis techniques, partial hypothesis testing (t test), and determination coefficient test (R2). The results showed that non-financial compensation had a positive and significant effect on the effectiveness of employee performance at the Staffing, Education and Training Agency of Sumbawa Regency. the degree of influence of non-financial compensation on the effectiveness of employee performance at the Staffing, Education and Training Agency of Sumbawa Regency is 44%, while the remaining 56% is influenced by other variables outside the scope of this study.
ANALISIS DETERMINAN PRODUKTIVITAS PRODUKSI KERAJINAN GERABAH DI KABUPATEN SUMBAWA K Kamaruddin; D Devi
Jurnal Ekonomi & Bisnis Vol. 11 No. 1 (2023): Jurnal Ekonomi & Bisnis
Publisher : Pusat Riset dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/jeb.v11i1.1158

Abstract

This study aims to determine the determinants of the productivity of pottery production in Sumbawa Regency which consist of business capital and working hours. This research is a causal associative research with quantitative techniques. This research is a population study, where in this study a total population of 30 people was used as the research sample. The method used to collect data is to use a questionnaire. All data that has been collected will be processed using the help of the SPSS program to be studied using techniques which include multiple linear regression analysis, individual parameter hypothesis testing (t test), simultaneous parameter hypothesis testing (F test), and determinant coefficient test (R2). The results of this study indicate that business capital and working hours have a positive and significant effect on the productivity of pottery production in Sumbawa Regency, both partially and simultaneously. The ability of the variables of business capital and working hours to vary the variable changes in the productivity of pottery handicraft production in Sumbawa Regency is 98.5%, while the remaining 1.5% is influenced by other variables outside this research model, such as competence, work experience and others.
PENINGKATAN MINAT BELI KONSUMEN DI TOKO ROBERTO SUMBAWA BESAR MELALUI ASPEK HARGA DAN PROMOSI A Asmini; K Kamaruddin; Eka Putri Maulani
Samalewa: Jurnal Riset & Kajian Manajemen Vol. 3 No. 1 (2023): Samalewa: Jurnal Riset & Kajian Manajemen
Publisher : Fakultas Ekonomi dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/samalewa.v3i1.1184

Abstract

This study aims to determine the effect of price on buying interest at Toko Roberto Sumbawa. The type of research used is associative research. The type of data used is quantitative data obtained directly from research respondents using a questionnaire as a research instrument. The population in this research is the consumers of Toko Roberto Sumbawa Besar whose number is not known with certainty. Considering that the number of population in this study is not known with certainty, the sampling was carried out using the Paul Leddy formula so that a total of 96 respondents were obtained according to the calculation results. Data analysis was performed using multiple linear regression analysis techniques, partial hypothesis testing (t test), simultaneous hypothesis testing (F test), and determination coefficient test (R2). Based on the results of the data analysis that has been done, it shows that prices and promotions have a positive and significant effect on consumer buying interest at Roberto Sumbawa Besar Stores, both partially and simultaneously. The degree of influence of price and promotion on consumer buying interest at the Roberto Sumbawa Besar Store is 23.1%, while the remaining 76.9% is influenced by other variables not examined in this study, such as service quality, product quality and brand image.
DAMPAK BANTUAN PEMBIAYAAN MODAL TERHADAP PENDAPATAN PELAKU USAHA MIKRO KECIL DAN MENENGAH DI KABUPATEN SUMBAWA K Kamaruddin; Ika Fitriyani; I Nyoman Sutama
Jurnal Ekonomi & Bisnis Vol. 11 No. 2 (2023): Jurnal Ekonomi & Bisnis
Publisher : Pusat Riset dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/jeb.v11i2.1311

Abstract

This study aims to determine the income of MSME actors before and after obtaining capital financing assistance from BMT Insan Samawa. The type of this research is comparative research. The data used is primary data obtained directly through interviews. The informants of this study were 80 MSME actors who were registered as BMT Insan Samawa customers. The data analysis technique is using the Two Means Difference Test, which includes paired samples statistics test, paired samples correlations test, and paired samples t-test. The results showed that there were differences in the income levels of MSME actors in Sumbawa Regency before and after receiving capital assistance from BMT Insan Samawa. The provision of capital assistance by BMT Insan Samawa has had a positive impact on the income of MSMEs in Sumbawa Regency. The average income earned by MSME actors after receiving capital assistance from BMT Insan Samawa has increased compared to the income earned before receiving capital assistance from BMT Insan Samawa.