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All Journal Jurnal Ekonomi dan Bisnis Samalewa: Jurnal Riset dan Kajian Manajemen Jurnal Pengembangan Masyarakat Lokal
I Ismawati
Universitas Samawa
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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ANALISIS STRATEGI PENJUALAN MADU PADA UMKM DI KABUPATEN SUMBAWA (Studi Pada UMKM Madu UD. Sari Bunga di Desa Kelungkung) I Ismawati; Nining Sudiyarti; Della Delia Febriani
Samalewa: Jurnal Riset & Kajian Manajemen Vol. 1 No. 2 (2021): Samalewa: Jurnal Riset & Kajian Manajemen
Publisher : Fakultas Ekonomi dan Manajemen

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Abstract

The purpose of this study was to know the sales strategy implemented by micro small and medium enterprises (UMKM) of Sumbawa Honey. The type of this study was descriptive qualitative. The data used in this study were primary data and secondary data. Primary data in this study was data obtained directly from UMKM of UD. Sari Bunga, Kelungkung village, Batu Lanteh sub-district, while the secondary data in this study was obtained from the Sumbawa UMKM gallery. Informants in this study were the owners and employees of UMKM UD. Sari Bunga Klungkung village, Batu Lanteh sub-district. Data collection techniques used were through interviews, observation and documentation. The data analysis tool used was SWOT analysis. Results of study showed that the marketing strategy used by UD. Sari Bunga was used E-commerce. Marketing strategy through e-commerce at UD Sari Bunga was in the growth quadrant. In this growth quadrant was very favorable for UMKM of UD Sari Bunga marketing. Furthermore, the sales strategy for UMKM of UD. Sari Bunga had strengths and weaknesses. The strength of UMKM UD. Sari Bunga Klungkung using E-commerce was that the packaging of UD Sari Bunga was good and attractive and the sales process had been done using facebook, then the weakness was inadequate human resources because there were not training and counseling done by the government in developing product of UMKM and also the dependence of honey bee farmers on the availability of bees honey provided by nature in the forest.
PENGARUH GAJI, BONUS DAN FASILITAS TERHADAP MOTIVASI KERJA KARYAWAN (Studi Pada PT. BRI Unit I Sumbawa Besar) I Ismawati; Intan Komalasari
Samalewa: Jurnal Riset & Kajian Manajemen Vol. 2 No. 1 (2022): Samalewa: Jurnal Riset & Kajian Manajemen
Publisher : Fakultas Ekonomi dan Manajemen

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Abstract

The purpose of this study was to determine the effect of salary (X1), bonus (X2), and facilities (X3) on employee work motivation (Y) at Bank Rakyat Indonesia Tbk Unit Kota 1 Sumbawa Besar, either partially or simultaneously. This type of research is associative research. The data used is primary data in the form of respondents' answers obtained through questionnaires. The population in this study were all employees of PT. Bank Rakyat Indonesia (BRI) Unit 1 Sumbawa Besar, totaling 20 people. The number of employees can be known with certainty and the number is not large, so the determination of the number of samples is carried out using a saturated sample. The data analysis technique used multiple linear regression analysis, t and F statistical tests, and the coefficient of determination (R2) test. The test was carried out using the SPSS version 16.0 application for windows. The research findings show that bonuses and facilities partially have a positive and significant effect on employee work motivation, while salaries partially have no effect on employee work motivation at Bank Rakyat Indonesia (BRI) Unit 1 Sumbawa Besar. Simultaneously, salaries, bonuses and facilities have a significant effect on employee motivation at Bank Rakyat Indonesia (BRI) Unit 1 Sumbawa Besar. The ability of the salary, bonus and facilities variables in influencing variations in employee motivation changes at Bank Rakyat Indonesia (BRI) Unit 1 Sumbawa Besar is 71.7% or is at a high level of correlation (relationship) so that the relationship is significant (meaningful), while the rest is 28.3% influenced by other variables outside the study.
PENGARUH BELANJA DAERAH TERHADAP PERTUMBUHAN EKONOMI DAERAH KABUPATEN SUMBAWA BARAT Mutiatul Jannah; K Kurniawansyah; I Ismawati
Jurnal Ekonomi & Bisnis Vol. 10 No. 3 (2022): Jurnal Ekonomi & Bisnis
Publisher : Pusat Riset dan Publikasi

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Abstract

This study aims to determine the effect of regional spending on economic growth in West Sumbawa Regency. This type of research is explanatory research conducted to examine the relationship or influence of the variables studied, namely regional spending on regional economic growth in West Sumbawa Regency. The type of data used is quantitative data in the form of capital expenditure data and economic growth for West Sumbawa Regency for 2012-2021 obtained from documents and archives that have been published by the West Sumbawa Regency Central Bureau of Statistics (BPS). All data that has been collected was processed using the SPSS application to be analyzed using simple linear regression analysis techniques, partial hypothesis testing (t test), and determination coefficient test (R2). The conclusion drawn from this study is that regional spending has a positive and significant effect on regional economic growth in West Sumbawa Regency. the ability of regional expenditure variables to influence variations in changes in regional economic growth variables in West Sumbawa Regency is 25.9%, while the remaining 74.1% is influenced by other variables beyond the scope of this study.
PENGARUH DISIPLIN DAN MOTIVASI TERHADAP KINERJA PEGAWAI (Studi Pada Kantor Camat Brang Ene Kabupaten Sumbawa Barat) I Ismawati; Winda Kurniasih; Subhan Purwadinata
Samalewa: Jurnal Riset & Kajian Manajemen Vol. 2 No. 2 (2022): Samalewa: Jurnal Riset & Kajian Manajemen
Publisher : Fakultas Ekonomi dan Manajemen

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Abstract

The purpose of this study was to determine the effect of discipline and work motivation on the performance of employees in the Brang Ene District Office, West Sumbawa Regency. This type of research is associative. The data used is quantitative data in the form of respondents' responses in answering questions given through questionnaires regarding compensation and work productivity of employees who are scored (scoring). Data were obtained from primary sources, namely from the results of questionnaires distributed to research respondents, namely all employees of the Brang Ene sub-district office, totaling 26 people. Data were analyzed using simple linear regression analysis techniques, individual parameter hypothesis testing (t test), simultaneous parameter hypothesis testing (F test), and determinant coefficient test (R2). The results of this study indicate that discipline and work motivation have a positive and significant effect on employee performance at the Brang Ene District Office, West Sumbawa Regency, both partially and simultaneously. The degree of influence of work discipline and work motivation on employee performance at the Brang Ene sub-district office of West Sumbawa Regency is 60.4%, while the remaining 39.6% is influenced by other variables outside this research model.
ANALISIS EFISIENSI PENGGUNAAN FAKTOR-FAKTOR PRODUKSI PADA USAHA TANI PADI DI KABUPATEN SUMBAWA Illin Septi Handayani; Marisa Sutanty; I Ismawati
Jurnal Ekonomi & Bisnis Vol. 11 No. 1 (2023): Jurnal Ekonomi & Bisnis
Publisher : Pusat Riset dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/jeb.v11i1.1152

Abstract

This study aims to efficiently use the factors of production in rice farming in Sumbawa Regency. This type of research is a descriptive study to examine the production factors that have the most influence on rice farming and analyze the level of efficiency in the use of production factors in rice farming in Sumbawa Regency. The type of data used is quantitative in the form of cost and income data from rice farming. Data were obtained directly from land owner and tenant farmers in Sumbawa Regency through interviews. Steps to find outdetermine the efficiency of rice farming, the Cobb-Douglass production function analysis is used. In addition, to examine whether there is an influence of each production factor on production yields, the regression coefficient significance test is used with the t test, while the influence of the production factors used together on rice production is used the F-test. The results of this study indicate that the value of technical efficiency in the use of production factors of capital, labor and land area by owner farmers and tenant farmers in Sumbawa Regency is not efficient because the value is less than 1. The net income earned by owner farmers and tenant farmers is not optimal, because the use of the factors of production is not efficient, and it is still possible to improve this if efforts are made to use the factors of production more efficiently. Thus, rice farming for owner farmers and tenant farmers in Sumbawa Regency is still not efficient.
STRATEGI PENGEMBANGAN USAHA FURNITURE MENGGGUNAKAN PENDEKATAN SWOT I Ismawati; Abdul Rahim; Alief Hakim Abiansyah
Samalewa: Jurnal Riset & Kajian Manajemen Vol. 3 No. 1 (2023): Samalewa: Jurnal Riset & Kajian Manajemen
Publisher : Fakultas Ekonomi dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/samalewa.v3i1.1181

Abstract

This aims study to the strategy in developing the furniture business at UD. Abbas Jaya, Sumbawa Regency. This research is a field research that uses descriptive research methods. The type of data used is qualitative data in the form of research informants' answers regarding the object of research collected directly from research informants through interviews. The research informants in this study amounted to 10 people consisting of business owners, managers, employees and consumers of UD. Abbas Jaya Furniture, Sumbawa Regency. Data analysis in this study used the SWOT analysis technique to determine the weaknesses and strengths in the internal environment, and threats and opportunities in the external business environment of UD. Abbas Jaya furniture, Sumbawa Regency. The results of the research show that the furniture business of UD. Abbas Jaya, Sumbawa Regency has enormous potential to be developed. Through the SWOT analysis, several alternative strategies were obtained in an effort to develop the furniture business of UD. Abbas Jaya, Sumbawa Regency, namely improving product quality, providing optimal service, increasing promotions by giving discounts, preparing raw material stocks for production to avoid scarcity, and building relationships with raw material suppliers. By implementing these strategies, it is expected to increase consumer satisfaction so that it will create loyalty among consumers. Thus, the company will have immunity from competitors and win the competition.
DAMPAK PENETAPAN DESA WISATA TERHADAP PEREKONOMIAN MASYARAKAT (STUDI DI DESA BUNGIN KECAMATAN ALAS KABUPATEN SUMBAWA Nur Azizah; Subhan Purwadinata; I Ismawati
Jurnal Ekonomi & Bisnis Vol. 11 No. 2 (2023): Jurnal Ekonomi & Bisnis
Publisher : Pusat Riset dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/jeb.v11i2.1315

Abstract

This study aims to know the impact Bungin tourism village establishment on the communities economy of Sumbawa district. The type of this study was comparative study that used to compare the economy of the Pulau Bungin Village communities before and after being designated as tourist village. The total of population in this study were 3.171. The technique of determining the sample used was Slovin formula so that the numbers of samples in this study were 100. The method used to collect data was interviews. The data analysis technique used was the two-average difference test analysis technique or paired samples t-test. Based on the results of the research that has been done, it can be concluded that there are significant differences in the economy of the people of Bungin Island Village before and after its establishment as a tourist village in Sumbawa Regency. The average economic level of the people of Bungin Island Village has increased after being designated as a tourist village compared to before being designated as a tourist village.
BUDIDAYA TERINTEGRASI LELE DAN KANGKUNG DALAM MEWUJUDKAN KEMANDIRIAN PANGAN MASYARAKAT S Syafruddin; Nining Sudiyarti; I Ismawati; Wahyu Haryadi; K Kurniawansyah
Jurnal Pengembangan Masyarakat Lokal Vol. 2 No. 2 (2019): Jurnal Pengembangan Masyarakat Lokal
Publisher : LPPM Universitas Samawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/jpml.v2i2.806

Abstract

Ketahanan pangan keluarga saat ini menjadi perhatian dari berbagai pihak. Seiring dengan pertumbuhan jumlah penduduk, kebutuhan masyarakat terhadap sayuran dan daging yang dikonsumsi juga terus meningkat. Salah satu upaya yang dapat dilakukan untuk menjamin ketersediaan pangan, yaitu dengan memanfaatkan lahan pekarangan. Salah satu sistem yang dapat menjadi solusi permasalahan tersebut adalah dengan melakukan teknologi budidaya ikan dan sayuran dengan metode akuaponik. Tim pengabdian Fakultas Ekonomi dan Manajemen Universitas Samawa (UNSA) melaksanakan kegiatan pengabdian kepada masyarakat di Desa Jorok Kecamatan Unter Iwes Kabupaten Sumbawa yang bertujuan agar masyarakat memiliki pengetahuan dan keterampilan dalam memanfaatkan lahan pekarangan rumah agar bernilai produktif dan mengedukasi masyarakat dengan sistem budidaya yang ramah lingkungan. Hasil kegiatan pengabdian kepada masyarakat yang telah dilaksanakan pada tanggal 05 Oktober 2019. Penerapan budidaya lele dan kangkung menggunakan sistem akuaponik menguntungkan masyarakat apabila dilakukan secara masif. Kegiatan budidaya lele terintegrasi kangkung ini memiliki banyak keuntungan, yaitu dapat dilakukan untuk memanfaatkan area lingkungan rumah sehingga lahan pekarangan rumah dapat termanfaatkan secara optimal. Budidaya lele terintegrasi kangkung dipilih karena secara ekonomis sangat menguntungkan karena tidak memerlukan perawatan yang rumit dan harga jualnya terjangkau oleh masyarakat. Selain menjamin ketersediaan pangan untuk dikonsumsi sendiri, hasil kegiatan budidaya ini juga dapat dijual dapat dijadikan sebagai solusi untuk meningkatkan pendapatan masyarakat.
PENYULUHAN DAN PELATIHAN LABELING, PACKAGING DAN MARKETING UNTUK MENINGKATKAN PENJUALAN PRODUK UMKM DI KABUPATEN SUMBAWA Roos Nana Sucihati; S Suprianto; Marisa Sutanty; Wahyu Haryadi; I Ismawati
Jurnal Pengembangan Masyarakat Lokal Vol. 4 No. 2 (2021): Jurnal Pengembangan Masyarakat Lokal
Publisher : LPPM Universitas Samawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/jpml.v4i2.820

Abstract

Desa Nijang Kecamatan Unter Iwes Kabupaten Sumbawa mengenal sebagai sentra produksi genteng dan batu bata merah, selain itu juga terdapat insdustri rumah tangga yang memproduksi berbagai macam makanan ringan. Namun, makanan ringan yang mereka hasilkan dari sisi penampilan baik label dan kemasan masih sederhana. Tujuan pengabdian kepada masyarakat untuk mengenalkan strategi branding (pengemasan dan pelabelan) dan pemasaran yang baik dan menarik, dan kegiatan pelatihan bertujuan untuk melatih skill masyarakat dan pelaku UMKM mengenai cara pembuatan kemasan, label, dan pemasaran yang baik dan menarik. Metode yang digunakan dalam skema sosialisasi dan pelatihan kepada masyarakat terkait strategi labeling, packaging dan marketing untuk meningkatkan penjualan produk UMKM di Kabupaten Sumbawa ini dilaksanakan di Desa Nijang Kecamatan Unter Iwes Kabupaten Sumbawa pada hari Senin, 08 November 2021. Hasil pengabdian kepada masyarakat menujukan bahwa Universitas Samawa (UNSA) Sumbawa Besar setelah melakukan kegiatan pengabdian dalam rangka meningkatkan kualitas dan volume penjualan atas produk yang dihasilkan oleh UMKM melalui penyuluhan dan pelatihan labeling, packaging dan marketing telah mampu meningkatkan penjulan produk para pelaku home industry dan UMKM di Desa Nijang Kecamatan Unter Iwes Kabupaten Sumbawa dengan kemasan yang lebih bagus, yaitu dengan menggunakan plastik yang lebih tebal untuk melindungi produk dan menggunakan alat pemanas listrik sebagai alat perekat bungkus sehingga tidak cepat terbuka, dan juga produk terlihat lebih menarik dan informatif karena telah mempunyai identitas atau label serta dapat menjangkau pasar yang lebih luas menggunakan e-commerce sehingga usaha yang dijalankan agar bisa tetap eksis di era revolusi industri 4.0.
GOTONG ROYONG PENCEGAHAN DAN PENANGGULANGAN COVID-19 MELALUI SOSIALISASI PROTOKOL KESEHATAN I Nyoman Sutama; Roos Nana Sucihati; Novi Kadewi Sumbawati; Wahyu Haryadi; I Ismawati
Jurnal Pengembangan Masyarakat Lokal Vol. 3 No. 2 (2020): Jurnal Pengembangan Masyarakat Lokal
Publisher : LPPM Universitas Samawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/jpml.v3i2.844

Abstract

Pandemi Covid-19 telah menimbulkan permasalahan pada banyak aspek kehidupan, utamanya adalah kesehatan. Tingginya angka penularan Covid-19 ini disebabkan oleh berbagai faktor, diantaranya adalah semakin menurunnya kesadaran masyarakat untuk menerapkan protokol kesehatan. Promosi kesehatan yang efektif sangat dibutuhkan dalam penerapan protokol kesehatan sebagai upaya memutus mata rantai penularan Covid-19. Oleh karena itu, tim pengabdian Fakultas Ekonomi dan Manajemen (UNSA) Universitas Samawa berinisiatif melakukan kegiatan pengabdian kepada masyarakat sebagai upaya pencegahan dan penanggulangan Covid-19 melalui sosialisasi protokol kesehatan 5M, yaitu memakai masker, menjaga jarak, mencuci tangan, mengurangi mobilitas dan menjauhi kerumunan. Kegiatan dilaksanakan di Kelurahan Brang Biji Kecamatan Sumbawa pada tanggal 05 Oktober 2020. Sosialisasi disampaikan secara langsung dengan cara door to door ke rumah-rumah warga, tempat perkumpulan warga dan warga-warga yang berada di jalan. Selain secara langsung, sosialisasi juga disampaikan melalui brosur yang dibagikan kepada peserta dan pemasangan poster pada tempat-tempat strategis di lingkungan pemukiman masyarakat. Hasil dari kegiatan ini dapat dilihat dari meningkatkannya penerapan gerakan 5M dalam kehidupan sehari-hari, yang meliputi memakai masker, menjaga jarak, mencuci tangan, mengurangi mobilitas dan menjauhi kerumunan. Pengetahuan dan kesadaran masyarakat yang baik tentang penularan, pengendalian, dan tindakan penc
Co-Authors A Asmini Abdul Rahim Alief Hakim Abiansyah Andri Gunanta Ari Apriliansyah Arya Dessana Putra Della Delia Febriani E Eriani Egi Kurniawan I Ketut Aria Darmawan I Nyoman Sutama Ika Fitriyani Illin Septi Handayani Intan Komalasari K Kurniawansyah Lara Okta Yusmanti Marisa Sutanty Mutiatul Jannah Nining Sudiyarti Novi Kadewi Sumbawati Nur Azizah Nur Elmiati Nurul Wahida Nurwahidah Aprilia Roos Nana Sucihati Rosyidah Rachman S Suprianto S Syafruddin Sarah Rizma Amalia Subhan Purwadinata U Usman Wahyu Haryadi Winda Kurniasih