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All Journal Jurnal Ekonomi dan Bisnis Samalewa: Jurnal Riset dan Kajian Manajemen Jurnal Pengembangan Masyarakat Lokal
I Ismawati
Universitas Samawa
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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STRATEGI MENINGKATKAN PEREKONOMIAN MASYARAKAT MELALUI PENGEMBANGAN EKOWISATA MANGROVE DI KABUPATEN SUMBAWA I Ketut Aria Darmawan; I Ismawati; Subhan Purwadinata
Jurnal Ekonomi & Bisnis Vol. 11 No. 3 (2023): Jurnal Ekonomi & Bisnis
Publisher : Pusat Riset dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/jeb.v11i3.1377

Abstract

This study aims to determine the strategy for improving the community's economy through the development of mangrove ecotourism in Labu Sawo Hamlets, Sumbawa District. The type of data used is qualitative which is obtained directly from primary sources using interview techniques. The informants in this study were the Head of Penyaring Village, Head of Pokdarwis, Maritime Service, Tourism Manager and the coastal community of Labu Sawo Hamlets, totaling 10 people. The data used in this study was analyzed using the SWOT analysis technique to formulate various alternative strategies to improve the community's economy through the development of mangrove ecotourism in Labu Sawo Hamlets, Sumbawa District. The data was analyzed using the SWOT analysis technique. The results of this study showed that the SWOT analysis in formulating a strategy to improve the community's economy through the development of mangrove ecotourism in Labu Sawo Hamlets, Sumbawa Regency produces four alternative strategies, namely SO strategy, WO strategy, ST strategy and WT strategy. The resulting alternative strategies are maintaining and developing the sustainability of mangrove vegetation and diverse flora and fauna; increasing cooperation with the government in providing tourism facilities and infrastructure; increase public and tourist awareness in protecting mangrove ecosystems; create uniqueness that is different from other tourist attractions; improving the quality of managing human resources through education and training activities; and optimizing the use of various information media as a promotional tool to introduce ecotourism objects to the public.
STRATEGI PEMASARAN PT. PEGADAIAN (PERSERO) UPC LAPE DALAM MEMPERTAHANKAN MARKET SHARE K Kamaruddin; I Ismawati; Fitri Anggraini
Jurnal Ekonomi & Bisnis Vol. 13 No. 3 (2025): Jurnal Ekonomi & Bisnis
Publisher : Pusat Riset dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/jeb.v13i3.2206

Abstract

This study aims to determine the marketing strategy of PT. Pegadaian (Persero) UPC Lape in maintaining market share. The type of this study was descriptive study. The data used were qualitative and quantitative data. The sources of data in this study were primary and secondary data. The tools used to collect data were interviews, documentation, and questionnaires. The population and sampel are divided into three parts, namely: employees, customers, and lecturers. The numbers of samples in this study were 30. The technique of data analysis was process Hierarchy Analysis Technique (AHP). The results of the study showed that Marketing Strategy of arketing strategy of PT. Pegadaian (Persero) UPC Lape in maintaining market share used all elemnts of marketing srategies such as STP (Segmenting, Targeting, and Positioning), Marketing Mix 7P (Product, Price, Place, Promotion, People, Process, and Physical Evidence). The priority marketing strategies that can be implemented using the Marketing Mix strategy include product, price, place, promotion, people, process, and physical evidence. The price strategy received the highest score in this study, making it a priority marketing strategy in PT. Pegadaian (Persero) UPC Lape to maintain market share. Through the implementation of the right price strategy, it will be able to attract customer interest to make transactions, thereby increasing market share and providing optimal profits for PT. Pegadaian (Persero) UPC Lape.
Co-Authors A Asmini Abdul Rahim Alief Hakim Abiansyah Andri Gunanta Ari Apriliansyah Arya Dessana Putra Della Delia Febriani E Eriani Egi Kurniawan Fitri Anggraini I Ketut Aria Darmawan I Nyoman Sutama Ika Fitriyani Illin Septi Handayani Intan Komalasari K Kamaruddin K Kurniawansyah Lara Okta Yusmanti Marisa Sutanty Mutiatul Jannah Nining Sudiyarti Novi Kadewi Sumbawati Nur Azizah Nur Elmiati Nurul Wahida Nurwahidah Aprilia Roos Nana Sucihati Rosyidah Rachman S Suprianto S Syafruddin Sarah Rizma Amalia Subhan Purwadinata U Usman Wahyu Haryadi Winda Kurniasih